OpenBet to deliver fully compliant end-to-end betting and gaming ecosystem, including Player Account Management, BetBuilder, Responsible Gaming Technology, Geolocation Product OpenBet Locator™, and Managed Trading Services

OpenBet, a leading global provider of betting content, platforms, and services, has been selected by Bell Ventures Digital Ltd (“Company”) in Brazil to power the Company’s online betting and gaming brand. The partnership marks OpenBet’s first move to launch a betting and gaming brand in the country. In addition to providing the platform’s core technology, the Company enters the market with the BandBet brand, licensed from Grupo Bandeirantes de Comunicação (“Band”).

This landmark agreement, which has the financial advice of the Investment Banking team at BTG Pactual, the largest investment bank in Latin America, brings together two major entertainment forces to introduce BandBet, a new and innovative offering for Brazil’s regulated betting and gaming market. BandBet is currently under a soft launch period, operating on the domain www.bandbet.com, with Bell Ventures being among the authorized entities from the Ministry of Finance to operate during the transition period following the terms of ordinance 1475/24.

Band is one of the largest and most traditional and influential media conglomerates in Brazil, with a legacy spanning over 87 years. Known for its extensive network of Free to Air Television, PayTV, Radio and digital platforms (social networks, mobile app, website), Band delivers a diverse range of content, including sports, news and entertainment, reaching millions of users on a daily basis across the nation. In addition to Bell Ventures licensing the BandBet brand from Band, the Company has entered into an agreement to acquire media space from the media conglomerate.

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Leveraging the licensed BandBet brand reputation linked to one of the biggest TV networks in Brazil, and OpenBet’s unparalleled expertise in betting technology and regulatory compliance, this collaboration is poised to deliver a superior betting and gaming experience for players in the region. As part of the agreement, OpenBet will supply its complete end-to-end sports betting and iGaming ecosystem inclusive of player account management, providing BandBet with the technology, content, and compliance infrastructure required to succeed in Brazil’s newly regulated market.

In addition to sports betting, OpenBet is also empowering BandBet to deliver a comprehensive iGaming experience to players. This includes a seamlessly integrated online casino, featuring a cutting-edge user interface, access to a wide variety of content from leading gaming studios, and a unified platform for managing promotions across both sports and iGaming verticals.

At the heart of the ecosystem is OpenBet’s Player Account Management platform, enabling the sports betting and iGaming verticals while supporting safe gaming practices. Central to the platform is the responsible gaming and anti-money laundering (AML) technology, powered by Neccton, ensuring BandBet upholds the highest standards of player protection. Additionally, BandBet will benefit from OpenBet Locator™, an advanced geolocation solution powered by Amazon Web Services (AWS), ensuring full compliance with Brazil’s strict regulatory requirements.

This agreement highlights OpenBet’s role as the partner of choice for operators looking to succeed in Brazil’s regulated market. With more than 25 years of experience, OpenBet will deliver a scalable, localized, and modular product offering tailored to meet the specific needs of the region.

Claudio Giordani, CEO of Band, said: “For decades, Band has been synonymous with high-quality entertainment in Brazil, and our sports coverage has been a key driver of our success. We are excited that Bell Ventures decided to enter the market with a brand licensed from our media group, as Band consistently contributes to international and local companies entering Brazil’s economy.”

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Ricardo Bianco Rosada, Board Member of Bell Ventures, said: “Partnering with OpenBet was a natural choice. Their unrivalled expertise in the global betting industry will ensure BandBet is built on a state-of-the-art platform. Their ‘open’ system, integrating sports and iGaming, equips us with the flexibility and tools to thrive in a regulated, competitive market while ensuring responsible growth.”

Jordan Levin, CEO of OpenBet, said: “At OpenBet, we pride ourselves on supporting leading brands with the highest standards in the industry. By leveraging our comprehensive betting ecosystem, BandBet will offer an outstanding player experience, positioning itself as a leader in Brazil’s emerging gaming space. We look forward to supporting BandBet’s growth and furthering our mission to help operators thrive in this rapidly evolving market.”

Bell Ventures applied for a federal license with the Ministry of Finance in August, with the expectation that the Company will be among the entities that will be granted a license by December 31^st 2024.

TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.

The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.

The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.

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Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”

Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”

Quick Custom Intelligence (QCI), a leading provider of data activation solutions for the gaming and hospitality industries,  announced a reactivation of their partnership with Context Networks to explore new opportunities for casinos to generate revenue through the global digital marketplace. By integrating Context Networks’ advanced Contextual Promotions Media Network™ (CPMN) into the latest version of QCI’s Enterprise Platform (AGI55), casinos can potentially monetize screentime on player devices by offering it to advertisers.

This collaboration enables casinos to sell advertising space based on player engagement levels, with revenue tied to the duration of ads displayed on secondary gaming screens. With high levels of player interaction, this previously untapped resource presents a substantial revenue opportunity for operators.

The partnership merges Context Networks’ expertise in delivering dynamic, personalized content with QCI’s powerful data activation and artificial intelligence capabilities. This synergy allows casinos to leverage real-time data to enhance the gaming experience, drive customer engagement, improve retention, and optimize marketing efforts.

If new revenue streams are of interest to your organization and you have HTML compliant secondary screens, please reach out and see if you are good fit to test this new innovation.

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“Context Networks has consistently been at the forefront of customer engagement and advertising technology within the gaming industry,” said Matthew Olden, CEO of Context Networks. “Our collaboration with QCI enhances the guest experience by incorporating personalized advertising, boosting customer interaction, and delivering a strong return on investment for casino operators.”

Andrew Cardno, Chief Technology Officer of QCI, added, “I am excited to support this innovation, as it holds significant potential. Our mission has always been to provide casinos with the most advanced tools available. By integrating Context Networks’ cutting-edge advertising technology into our QCI Enterprise Platform AGI55, we are offering an unprecedented value proposition to our customers, empowering them to enhance guest engagement and achieve operational excellence.”