Scientific Games has completed the rollout of PlayCentral Powered by SCiQ self-service terminals at select Iowa Lottery retailers. With more than 79% of U.S. consumers regularly using self-service in stores last year, the global lottery company has advanced the award-winning PlayCentral terminals with its SCiQ retail ecosystem to streamline instant game inventory management and sales reports and provide real-time data analytics to retailers and the Lottery.

PlayCentral Powered by SCiQ is helping enhance Iowa Lottery sales as part of an overall plan to modernize the lottery product category in stores for players and retailers. More than 14,000 PlayCentral terminals are currently deployed in 13 North American jurisdictions, and 8,000+ of those terminals feature SCiQ technology. Additional rollouts are planned domestically and internationally in 2025.

In addition to providing a convenient, engaging in-store experience for players, the advanced self-service terminals simplify retailers’ management of Iowa Lottery products and provide critical data that helps the Lottery serve its players more effectively and meet revenue goals.

“SCiQ is revolutionizing how lottery products are managed at retail by delivering both tactical and strategic analytics. We’ve incorporated all of SCiQ’s benefits within our industry-leading PlayCentral self-service machines. It’s not only a win-win for the entire retail ecosystem, but for the player experience as well. And we commend the Iowa Lottery for its innovative approach to continually modernize with new technology,” Mike Cardell, Senior VP, Americas Systems for Scientific Games, said.

LuckyStreak has announced a new partnership with Lions Den Games, a veteran owned and operated e-commerce sweepstakes gaming experience in the US.

Parent J&K Studios, a digital art and gaming business, is investing in its online presence with the addition of world-class sweepstakes gaming content to Lions Den Games.

Through this partnership, J&K Studios is integrating LuckyStreak’s own live dealer games and aggregated third-party slots content from leading providers such as Tom Horn and Red Rake, onto Lions Den Games’ platform.

When customers purchase digital collectables and goods from J&K Studios’ extensive range of digital art, they are gifted Lions Den Coins (LDCs), which they can use to play over 1000 exciting sweepstakes-enabled games.

LuckyStreak continues to develop in this fast-growing vertical after devising and developing support for sweepstakes and all formats of social gaming and virtual coins, whether single or double coin wallets, in its common wallet API.

Ady Totah, CEO and Co-founder of LuckyStreak said: “Our partnership with J&K Studios is an exciting step for us, as we continue to develop our footprint in this fast-growing vertical. Our content offering continues to expand and we are committed to reaching new audiences through our sweepstakes-ready games.”

Kevin Greenwood, CEO of J&K Studios said: “We are delighted to choose LuckyStreak as a valued partner on our platform. Our art unlocks access to a treasure trove of rewards and we are pleased to add even more highly-detailed and enjoyable games to our line-up. LuckyStreak was a fantastic partner from the get-go.”

MetaBet, the pioneering provider of sports betting engagement tools, has signed a content deal with DraftKings to enhance their sports and entertainment platform.

The agreement will see MetaBet integrate its contextual widgets into DraftKings Network’s betting and fantasy analysis. Renowned as “The Action Spot”, DraftKings Network helps fans navigate the 24/7 whirlwind of in-on-the-action lifestyle, via unique betting and fantasy perspectives, personalities, angles, insights, and data. Built for passionate fans and bettors, it covers all major sports and everything in between, equipping its community with everything one needs to know to make sound betting and fantasy decisions.

MetaBet’s technology suite analyzes the content of each DraftKings Network article to identify the key players, teams, and games being discussed. Then, it searches through the universe of wagers at DraftKings, chooses the most relevant and engaging betting market, and automatically inserts a widget with live lines and deep links to the DraftKings Sportsbook experience.  All this is done without requiring any manual effort from DraftKings Network’s roster of writers.

MetaBet Founder, Mark Phillip, said: “DraftKings Network is setting the standard for sports content, and we’re excited to enhance that experience with our intelligent widgets. By dynamically surfacing the most relevant betting options, we’re helping fans stay engaged while making smarter, faster decisions. We’re bridging the gap between content and wagering, so DraftKings Network can unlock more value from its sports-focused content.”