EstrelaBet and CazéTV have formalized a partnership to sponsor the broadcasts of the Brazilian Championship and renew their support for the Paulistão. The agreement, valid for the 2025 edition of both competitions, includes brand display, content production, and other agreed conditions.

EstrelaBet and CazéTV have developed a solid partnership, collaborating on the main competitions broadcast by the channel. Since 2022, EstrelaBet has sponsored events such as the men’s, women’s and futsal World Cups, as well as international competitions such as the Europa League, and national competitions such as the Paulistão and Brasileirão matches, among other initiatives.

“We have achieved exceptional results since we began our partnership with CazéTV. By signing the new agreements, we are clearly pleased with this work that has brought the audience closer to their favorite team. The channel has a unique language, whose goal is to make every moment more fun and engaging. It is an alternative format, and we believe that we are expanding our visibility and directly engaging with an audience that seeks different experiences” said Renan Cavalcanti, CMO of EstrelaBet.

“We are very proud to have EstrelaBet as a partner since the 2022 Qatar World Cup, through the 2023 Australian Women’s Cup and the 2024 Paulistão. We have closely followed EstrelaBet’s growth during this period and we are sure that we will have an incredible 2025 together as well,” said Ricardo Souto, partner at LiveMode.

The Paulistão will have 16 dates, including the knockout stage and finals, starting in January and ending on March 27. The Campeonato Brasileiro will have 38 rounds, starting on March 29 and ending on December 21.

The PGA TOUR, PENN Entertainment (PENN) and ESPN are launching a live betting stream on PGA TOUR LIVE on ESPN+. The ESPN BET branded stream will provide key data, insights and live betting analysis during coverage of six marquee FedExCup events across the 2025 PGA TOUR season.

ESPN BET on PGA TOUR LIVE, set to premiere at the WM Phoenix Open on ESPN+ starting Thursday, Feb. 6, is made possible by a new multi-year agreement between the PGA TOUR and PENN Entertainment, the operator of ESPN BET. The deal designates ESPN BET as an Official Betting Operator of the PGA TOUR.

“Pairing the PGA TOUR’s in-depth ShotLink powered by CDW data with the power of the ESPN and ESPN BET brands is certain to make for a compelling sports-watching experience for fans and bettors of our sport. A competition feed with a focus on odds and wagers has been a goal of the PGA TOUR since our agreement with ESPN+ first began in 2022, and we are proud to make that vision a reality today with the support of our new partner, PENN Entertainment,” said Scott Warfield, PGA TOUR vice president, gaming.

“We’re pleased to partner with the PGA TOUR and grow the ESPN BET brand through innovative betting-themed broadcasts powered by our sportsbook. ESPN BET on PGA TOUR LIVE deepens our already robust media and betting integrations with ESPN and creates unique opportunities to engage golf fans in an entertaining way with compelling up-to-the-minute data and insights,” said Jason Birney, vice president of operations at PENN Interactive.

The new feed will stream on ESPN+ during the six events, providing live golf coverage in the two hours leading up to the linear broadcast window, with an early look at key storylines from a betting perspective. Throughout the coverage, host Jonathan Coachman, on-course reporter Michael Collins and analysts including Matt Every and Graham DeLaet will present content and discussion on hole-by-hole live betting and tournament markets.

Following its premiere at the WM Phoenix Open (Feb. 6-9) and coverage of the famed 16th hole, ESPN BET on PGA TOUR LIVE will return for the TOUR’s flagship event, THE PLAYERS Championship (March 13-16). From there, fans will see ESPN BET telecasts from three Signature Events: Truist Championship (May 8-11), the Memorial Tournament presented by Workday (May 29-June 1) and Travelers Championship (June 19-22). The final ESPN BET on PGA TOUR LIVE program will broadcast from TPC Southwind at Memphis, Tennessee, the site of the FedEx St. Jude Championship (Aug. 7-10), the opening event of the FedExCup Playoffs.

“ESPN BET on PGA TOUR LIVE is an example of the kind of engaging, innovative programming that only the PGA TOUR, ESPN BET and ESPN can deliver. Bringing these unique partnerships together is an important strategy in ESPN’s commitment to covering and expanding the audience for world-class golf across PGA TOUR LIVE on ESPN+, TGL, the Masters, PGA Championship, LPGA and more,” said Tim Bunnell, senior vice president, ESPN Programming and International.

As part of the PGA TOUR’s Official Betting Operator program, ESPN BET and PENN will have rights to use PGA TOUR marks as well as connect with fans through content and advertising within TOUR media and partner platforms.

Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.

After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.

The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.

Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.

Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.

Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.

“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”

Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.

“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”

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