Playtech announced the successful launch of its retail sports betting rollout across the MSC Cruises fleet. The deployment builds on a recently established partnership between the two companies earlier this year, marking Playtech’s entry into the cruise leisure sector and extends its innovative technology to a new frontier in entertainment.

As the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America, MSC Cruises offers a powerful platform for Playtech’s global expansion into new verticals. This strategic collaboration introduces Playtech’s cutting-edge sports betting solutions to the cruise sector, enhancing the onboard entertainment experience for guests.

MSC Cruises’ onboard casinos are designed to deliver a dynamic mix of entertainment, featuring reel, video, and video poker slot machines, alongside timeless table games such as Roulette, Blackjack, Three Card Poker, and Texas Hold’em. With the addition of sports betting, guests now have even more ways to engage and enjoy their time at sea. Guests can place bets on a wide range of sports events through Self-Service Betting Terminals and Playtech’s newly developed mobile tills, all seamlessly integrated with guests’ onboard accounts for a smooth and secure experience.

Yori Arami, VP Sports at Playtech commented; “We are excited to partner with MSC Cruises and bring our retail sports betting solutions to their impressive fleet. This partnership represents a significant milestone for Playtech as we continue to expand our offerings and provide unique, engaging experiences for players around the world on land and sea.”

Mara Friso, Head of Casino at MSC Cruises said, “We are very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech. Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos.”

The initial phase of the rollout is now live across seven MSC Cruises vessels, with additional deployments scheduled over the coming months. The integration leverages Playtech’s advanced retail sports betting technology, delivering a seamless and engaging experience for guests onboard.

SYNOT Games, a leading international iGaming content provider, is proud to announce the extension of its strategic partnership with Meridianbet on the Peruvian market. This alliance marks a major step forward in SYNOT’s strategy to expand across Latin America, one of the world’s fastest-growing regions for online gaming.   

Through this collaboration, Meridianbet will integrate SYNOT’s full portfolio of premium online slots into its next platform. Players in Peru will gain access to top-performing titles, including Money Vaults, 100 Stunning Fruits, and 7even Max – all designed with immersive gameplay, mobile-first performance, and full regulatory compliance.

SYNOT Games is extending its collaboration with the well-known Meridianbet brand, which operates across multiple jurisdictions. The partnership in Peru positions both companies for long-term growth in the LatAm region and beyond.

Following successful launches in Serbia, Bosnia, and Montenegro, the partnership will soon expand to fast-growing Brazilian iGaming landscape. Through this alliance, SYNOT Games will strengthen its brand visibility also in Spanish and Portuguese-speaking markets by delivering localized, high-quality content tailored to regional player preferences. Meanwhile, Meridianbet will enhance its global gaming offer with a wide range of certified HTML5 titles and proven retention tools used in other regulated markets.

“Latin America is at the heart of our international growth strategy,” said Martina Krajčí, CCO at SYNOT Games.

“We are excited to partner with Meridianbet  in Peru, a trusted and dynamic operator, to bring our games to new audiences across the region. This collaboration reflects our shared commitment to innovation, quality, and long-term market development.”

Kristina Dimoski, Account Manager at Meridianbet shares operator’s perspective:  “At Meridianbet, we are always looking for partners who can deliver value not only through outstanding games, but also through a clear understanding of local markets. SYNOT Games brings both. Their portfolio is diverse, engaging, and built with quality in mind, making it a perfect fit for our rapidly growing player base in Peru.”

By combining SYNOT’s strong creative production with Meridianbet deep global iGaming market knowledge, the collaboration aims to boost player engagement, session time, and retention across the continent.

Internet Vikings, a licensed hosting provider for the U.S. iGaming and online sports betting industry, has entered into an agreement with Games Global to provide in-state hosting infrastructure that addressed challenges and ensures a more reliable, modern, and fully managed solution.

Earlier this year, Games Global approached Internet Vikings to explore alternatives that could deliver improved stability, efficiency, and ease of management. After reviewing the options presented by Internet Vikings, Games Global chose their VMware Cloud – Fully Managed Infrastructure as a Service.

This solution provides benefits such as:

•    Supports greater efficiencies for Games Global and the ability to run in-state hardware
•    Modern technology ensures reliability, scalability, and efficiency
•    Virtual resources, hardware, and connectivity are fully managed by Internet Vikings
•    Immediate access and faster deployment

Internet Vikings implementation was completed in just two weeks, delivering a large-scale environment with speed and precision. Games Global expressed satisfaction with the modernized setup.

“To deliver world-class gaming content, we rely on both reliable infrastructure and a trusted partner. Internet Vikings offers a fully managed infrastructure solution, supported by a dedicated team that ensures all of our in-state infrastructure needs are met,” said Jen Cohen, Chief Information Officer at Games Global.

Rickard Vikström, CEO and Founder of Internet Vikings added, “We built our in-state VMware Cloud offering to take full responsibility for performance, security, and scalability. This partnership is a perfect example of how the right infrastructure provider can remove complexity and deliver immediate results.”

The collaboration is running smoothly, with both companies reporting strong operational performance and integration. The partnership is positioned for continued growth over the coming years.