Latin America
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas

Award-winning provider highlights vast Latin American expertise at show
Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.
On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.
Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.
Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.
The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.
This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.
“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”
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Amusnet Teams Up with Betsson to Solidify Brazilian Market Position

Amusnet Brazil has announced that its certified games are now live on Betsson’s platform in the country. This strategic launch reinforces Amusnet’s commitment to the region and highlights its continued efforts to deliver high-quality content to licensed operators in the regulated Brazilian market.
The integration is already active and features a selection of Amusnet’s most popular slot titles selected specifically for the Brazilian market, offering engaging gameplay, familiar features, and a seamless user experience.
The current lineup includes a selection of Amusnet’s certified titles for Brazil, such as Aztec Forest, 100 Golden Coins and Hot Deco, with additional releases planned in upcoming phases. The partnership is fully aligned with local regulatory requirements and supports Amusnet’s long-term strategy of sustainable growth in the country.
Amusnet’s collaboration with Betsson spans multiple regulated markets, and the recent expansion into Brazil marks another key milestone in this successful partnership.
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BGaming Enhances LatAm Presence with Betcris Partnership

Rapidly expanding content provider signs content agreement with leading operator Betcris
Popular iGaming content provider BGaming has signed a new partnership with major Latin American operator Betcris. The deal will see all of BGaming’s innovative gaming content integrated onto Betcris’s online casino platform.
The deal will further enhance BGaming’s position as one of the leading game providers in the Latin American market. Betcris is a pioneer within the region, owning over 100 walk-in shops and providing its online casino platform worldwide.
The operator, best known for its sports betting service, has been in business since 2006, demonstrating a clear understanding of the demands of Latin American players. Betcris customers will now have instant access to BGaming’s dynamic slot portfolio, which includes titles like Wild Cash X9990, Wild West Trueways, Alien Fruits, and more.
Following the certification of its games for the Brazilian market in January, BGaming has established strategic partnerships with key LatAm operators such as Pixbet, PlayGreen, and Timeless Tech.
Olga Levshina, Chief Commercial Officer at BGaming, said: “Latin America is a major focus for BGaming in 2025, and by partnering with industry-leading operators like Betcris, we can cement our position as one of the most creative content providers in the region.
Betcris is one of the most respected names in Latin America, and this partnership is a statement of intent for our ambitions on the continent.”
Diana Navarro, Casino Coordinator at Betcris, said: “At Betcris, we are always looking to partner with the best new names in the region. BGaming is a developer that has been on our radar for some time, and it has already made waves within LatAm. We can’t wait to join them on their journey and see how our players react to their titles”.
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Win Systems will showcase its latest innovations at an exclusive showroom in Peru

Win Systems, a leading provider of technology for the gaming and entertainment industry, will host an exclusive event on May 28 and 29 at its offices in Peru, where it will present a showroom dedicated to present its latest innovations in products and solutions for casinos and venues.
One of the main highlights of the event will be the live presentation of the Gold Club Colors electronic roulette, an evolution of the company’s flagship model that incorporates a high level of aesthetic and functional customization. This upgraded version allows the product design to be adapted to the visual identity of each casino, providing a unique opportunity to enhance the ambiance and distinctive character of every venue. Operators will be able to fully customize the LED colors and handrests, as well as other key components such as the cylinder, ball track cone, and cylinder cover, achieving seamless integration with the casino environment. This flexibility makes the Gold Club Colors a strategic tool to stand out visually and enrich the gaming experience.
“We want our partners and operators in Peru to experience this firsthand. This event will not only allow them to explore our products in detail but also see how the new functionalities of the Colors take the gaming experience to the next level,” said Galy Olazo, Country Manager Peru.
In addition to the aesthetic customization options, attendees will be introduced to the new game layout design and the innovative dynamic paytable, which adjusts payouts according to each game’s dynamics, offering a more strategic and engaging experience for players.
The Win Systems showroom in Peru is a unique opportunity to see one of the world’s most renowned electronic roulettes in action—now with more technology, more customization, and more value for operators.
Win Systems invites all interested parties to schedule an appointment by writing to [email protected].
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