Latin America
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas
Award-winning provider highlights vast Latin American expertise at show
Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.
On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.
Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.
Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.
The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.
This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.
“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”
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Vibra Group Completes the Acquisition of TSA
Vibra Group, the ‘go-to’ content and platform developer for the LatAm region, has acquired TSA, a Brazil-based technology company and one of its longest standing development partners.
The acquisition will further strengthen the award-winning company and accelerate its growth plans with 55 specialist platform development experts based in Northern Brazil.
TSA and Vibra Group have been long-term partners with TSA contributing significantly to Vibra’s technological growth. TSA, which operates under the ServiceNet brand name, also has existing contracts with several Brazilian lotteries including Loteria do Tocantins, Loteria do Maranhao, Loteria de Sergipe and Loteria da Paraíba.
The integration of TSA’s expert teams will immediately enhance Vibra’s platform development roadmap with additional resources dedicated to the Vibra Solutions business unit and will consolidate the Vibra Group’s structure across the LatAm region. The LatAm-based team is focused on game studios, Remote Gaming Server (RGS), and Electronic Gaming Machines (EGM). The Brazil-based team specialising in Player Account Management (PAM) and sportsbook solutions.
Vibra’s product strategy is to service every client need delivering a complete solution on three core areas: sportsbook and casino platform with multiple levels of customization and flexibility; content aggregation platform including proprietary titles and third party games from the main brands in the industry; and a state-of-the-art EGM platform allowing operators to distribute products and content through VLT / retail terminals. The group’s 3 business divisions: Vibra Gaming, Vibra Solutions and Vibra VLT / Retail.
Ramiro Atucha, CEO, Vibra Group, said: “We’re delighted to close the acquisition of TSA and welcome the team to the Vibra family. TSA are one of our closest and most trusted partners with whom we’ve closely collaborated across several significant projects as well as ongoing development work, therefore joining forces makes perfect strategic sense.
“Our expansion and first M&A deal follows significant customer demand and growth across the LatAm region in the last 12 to 18 months so the timing is ideal. We’re very excited to have the TSA team join us as we continue our journey.”
Werter Luna, CEO, TSA, said: “We’re thrilled with the outcome of joining Ramiro and the Vibra team after having worked together for so long. The synergies were very clear and both companies know we are stronger together. The future is very bright and we’re ready to go on the ambitious plans we have to significantly grow our business.”
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BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE
BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.
During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”
He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”
At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.
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Advance tickets for BiS SiGMA Americas are now on sale
Tickets for BiS SiGMA Americas 2025 are now available at a promotional price until February 10, 2025. After this date, prices will be adjusted. The public can choose between Standard, Premium and Platinum categories, each offering exclusive benefits:
Promotional price list (until February 10, 2025):
- STANDARD: R$ 299
Access to the fair during the three days of the event.
- PREMIUM: R$ 939
Includes all Standard benefits, with access to conference auditoriums and exclusive recordings of the lectures.
- PLATINUM: R$ 2,199
Includes all Premium benefits, plus:
Participation in the BiS Awards ceremony, with a gala dinner during the awards ceremony
Exclusive access to networking drinks during the three days at the event’s official hotel..
Guaranteed entry to the closing party on April 10th.
BiS SiGMA Americas 2025 Highlights
In addition to the presence of the main companies in the sector, the event will be a showcase for technological and regulatory innovations, with discussions relevant to the development of the industry. The complete program includes, in addition to the fair, a poker tournament, the BiS Awards – an awards ceremony that recognizes the best in the sector –, networking drinks and a super closing party on the last day of the event.
How to purchase your tickets
Tickets can be purchased directly through the event’s official website.
For more information on how to be a sponsor, exhibitor at the fair or carry out a strategic action at the event, contact the organizing team through the event’s official page.
The website has a permanent humanized customer service chat to offer support and information in the best possible way.
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