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UNLV International Gaming Institute Announces Inaugural ESPN Research Fellows

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The resulting research will provide insights into the impact of responsible gambling messages used by media in covering the global sports wagering and gaming industry

The University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI) is excited to announce the recipients of the 2024 ESPN Research Fellowships. This year’s selection showcases a diverse group of scholars whose innovative project proposals will be pivotal in advancing knowledge on responsible gambling messaging in sports media.

Fellowships have been awarded to:

  • Dr Hannah Borenstein, Harper-Schmidt Postdoctoral Fellow and Collegiate Assistant Teaching Professor at The University of Chicago
  • Chance Dow, a Master’s student at the University of Memphis’ Tennessee Institute of Gambling Education and Research
  • Dr Eric R Louderback, Research and Evaluation Scientist in the Division on Addiction at Harvard Medical School
  • Dr Brian Petrotta, Assistant Professor of Sport Media and Communication at the University of Nebraska-Lincoln, and Dr Travis Bell, Associate Professor of Digital and Sports Media at the University of South Florida

Each of the Fellowship proposals address unique facets of responsible gambling messaging in sports media. As the intersection between sports and gambling continues to evolve, the work of these scholars is essential in promoting healthy gambling practices and awareness.

These projects will provide insights into practical strategies that policy-makers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.

Dr Borenstein will explore the relatively untapped domain of track and field and marathon running. Dr Borenstein’s investigation focuses on the implications of integrating gambling into mainstream broadcasting and spectating of these sports.

Dow will investigate the nuances of gendered gambling and responsible gambling. Dow’s study examines how to enhance the effectiveness of responsible gambling messages, particularly among college student populations.

Dr Louderback will analyze video-based sports gambling advertisements on social media. Dr Louderback’s research looks at how responsible gambling messages influence advertisement effectiveness and demonstrates the use of publicly available social media data in advancing knowledge in responsible gambling.

Dr Petrotta and Dr Bell will analyze actual gambling broadcasts during ‘March Madness’ competitions. The study explores how responsible gambling messages are conveyed and will provide crucial insights into real-world practices during live sports broadcasts.

“The IGI is tremendously excited about these projects,” the Executive Director for the IGI, Dr Brett Abarbanel, said. “A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment. This research represents a broad range of perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”

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“ESPN is proud to work with IGI to advance responsible gaming standards through this comprehensive research,” ESPN Corporate Citizenship Vice-President Kevin Martinez said. “These diverse research projects will help to inform how the industry can continue to respond to and improve upon responsible gaming practices in the sports entertainment ecosystem.”

Each research fellowship lasts for a duration of six (6) months. The results of the research will be featured in an IGI webinar in early 2025.

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Caesars Entertainment Closes Sale of the LINQ Promenade

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Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.

Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.

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The Stampede Continues with Aristocrat Interactive’s Buffalo Gold Max Power

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Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced that the stampede continues with the launch of Buffalo Gold Max Power in the US. This marks the fifth online game in the award-winning and iconic Buffalo portfolio, following the success of Buffalo, Buffalo Gold Collection, Buffalo Chief, and Buffalo Gold Revolution.

Buffalo Gold Max Power builds on the legacy and popularity of Buffalo Gold, a fan-favorite in land-based casinos. This online adaptation is born to entertain with new features powered by Aristocrat’s proprietary Max Power mechanic, offering players up to 46,656 ways to win free spins and collect Gold Buffalos. With dynamic reels that vary from 2 to 6 symbols on every spin and a redefined feature, Buffalo Gold Max Power is ready to create a stampede of excitement.

“For more than a decade, our iconic Buffalo games have captivated players as some of the most iconic slot games in land-based casinos. With Buffalo Gold Max Power, we’re bringing this timeless favorite online with enhanced gameplay and features that players will love. The launch in New Jersey is an exciting milestone as we continue to deliver innovative and memorable gaming experiences globally,” said Josh Morris, SVP Content at Aristocrat Interactive Content & Aggregation.

Earlier this year, Buffalo was awarded the winner of the Top Performing Omni-Channel Slot at the EKG Awards. The launch of Buffalo Gold Max Power is the latest step in Aristocrat Interactive’s strategy to expand Aristocrat’s industry-leading content portfolio into the online space. The game is currently available with online operators in New Jersey, Ontario, Canada and the UK, with more markets to follow overtime.

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Compliance Updates

JCM Global Receives Approval to Operate in West Virginia

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JCM Global announced that it has successfully passed regulatory review and received a manufacturer’s license from the West Virginia Lottery Commission. The license enables JCM to directly sell to and service customers in the state.

“At JCM, we are committed to our customers. While attaining licensing was not required, we pursued it because it allows us to directly provide JCM’s leading technology and advanced systems, backed by our world-class service, and support, resulting in faster service times and simplifying the entire relationship between JCM and our customers,” said JCM SVP – Sales, Marketing & Operations Dave Kubajak in a statement.

JCM recently announced it has attained licenses in Colorado and New Mexico, bringing the company’s total number of active gaming licenses to 177.

In West Virginia, JCM will provide technology, including the iVIZION bill validator; ICB Intelligent Cash Box System, which boosts security and efficiencies across the gaming floor; and the GEN5 thermal printer, which delivers TITO, personalized promotions, and rewards directly to the player.

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