Latest News
DATA.BET showcases its innovations at SiGMA Americas 2024
The leading provider is visiting the exhibition to spotlight its products for the dynamically developing region
DATA.BET, an esports betting solution provider, announces its participation in the highly anticipated SiGMA Americas exhibition that takes place from April 23 to 25, 2024, in Sao Paulo, Brazil.
The team of DATA.BET will be engaging with current and potential clients and partners to showcase its latest features tailored for the market. This includes the unveiling of new scoreboard widgets. The novelty provides real-time tracking and display of scores and statistics for various esports events, enhancing the immersive experience for both players and operators.
In addition, DATA.BET will also spotlight the main product line offerings, such as Data Feed powered by licensed content from Bayes and GRID, and the well-known âPlayer Propsâ feature that ensures a personalized betting experience. Learning more about these offerings will provide attendees with a comprehensive overview of the providerâs portfolio and its myriad opportunities for the industry.
With esports’ rapid growth and increasing popularity among bettors worldwide, understanding its dynamics and staying ahead of the curve is essential for success in the iGaming industry. The companyâs presence at SiGMA Americas enables all visitors to delve into the world of esports and gain valuable insights into its potential for bookmakers.
“Participating in SiGMA Americas 2024 gives us an essential chance to present our latest innovations to the industry,” said Alex Kozachenko, Chief Product Officer at DATA.BET. “Our team aims to push the boundaries of what is possible in esports and gaming, and we look forward to sharing our expertise and solutions with the iGaming community.”
To learn more about DATA.BET and its premium solution at SiGMA Americas 2024, visit the companyâs website or email [email protected] to book a meeting at the exhibition.
Latest News
Movers and Shakers: Unlocking New Audiences Through Live Streaming
âMovers and Shakersâ is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered byâŻGameOnâŻand supported byâŻHIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on whatâs driving the iGaming world forward. Whether youâre a seasoned professional or new to the scene, âMovers and Shakersâ is your go-to source for staying ahead in the rapidly evolving iGaming landscape.Â
At SGG Media, our focus has always been on staying ahead of the curve and providing the most cost-effective form of sports marketing in the iGaming industry. We specialize in the micro-influencer space, believing this to be the key to unlocking a new generation of sports betting fans.
Of course, staying ahead of the curve is not as easy as it sounds. Part of this entails noticing the industryâs changes as they occur and being able to determine the difference between what will change the game and what is simply a passing trend.
One of our biggest focuses in recent years has been streaming and its emergence as an effective marketing tool in the sports and sports betting industries.
With Gen Z, we are seeing a new generation of sports fans emerge as a commercial force. These fans are defined by their need for fresh experiences, authentic interactions, and a sense of community, all three of which can be provided by live streaming, both by sports and by sports micro-influencers and content creators.
The constant thirst for new experiences is extremely powerful, and we have seen this in action with the emergence of new sports like Power Slap and Pickleball in the last few years. However, unlike major players like the Premier League or the NFL, these sports do not have huge TV deals and do not pack out stadiums week in and week out.
Instead, their events are often live-streamed, and their fans congregate online. A new way of consuming sports is emerging alongside these sports: in-person attendance is being replaced by live streams, while micro-influencers and content creators are replacing punditry and analysis.
SGG Media can send live, real-time, links to the shows from thousands of sports influencers, and their millions of avid sports fan followers, during the actual events – greatly increasing awareness and viewership as they click the link provide in the social media post. Additionally, SGG Media can send social media real-time updates, notifying fans that events are about to start- and tell the fans what channels or platforms they can find the event on. Its easy for fans to lose track of when events are starting and where they can find the event. Social media – in real time – can solve this problem.
What these sports also rely on to succeed is a huge sense of community. Nothing brings people together quite like a shared interest in a niche sport, and live streams have become an excellent platform for nurturing these communities and allowing them to grow organically. The micro-influencers and content creators managing these streams essentially become hosts for giant online discussions and interactions.
From a marketing perspective, this creates a huge opportunity for sports and sports betting businesses. Finding a way into these communities is often extremely difficult, which is where SGG Media can step in. Our network of over 2,200 micro-influencers can provide businesses with access to over 72 million sports fans, as well as countless online communities focused on individual sports and sports teams.
At SGG Media, we believe we can provide unparalleled access to online communities of sports fans at an extremely cost-effective price. Micro-influencers and live-streamers are the present and the future of digital sports marketing, and our network boasts unrivaled access to thousands of them.
Our goal has also been to make this accessible to as many small and medium-sized businesses as possible. Earlier this year, we launched our Instant Quote platform. This allows interested parties to enter information about their business and their marketing budget and to be provided with a quote for a marketing plan.
We believe the emergence of these niche sports and their online communities will only accelerate in the coming years, as will the effectiveness of live streaming as a marketing tool for reaching them.
For many years, online sports betting has been a solitary experience, but this is changing rapidly. Understanding the needs of a new generation and how to effectively market to them is essential for any sports betting business that wants to succeed.
Authenticity is also a key issue we seek to address at SGG Media. For years, the sports marketing landscape has been dominated by endorsements from major celebrities and huge influencers. Both of these endorsements are extremely costly, further lifting the barrier to entry for smallâto medium-sized businesses.
New sports fans, particularly Gen Z, have grown up in a world full of these adverts, and itâs fair to say cynicism is at an all-time high. These extremely expensive methods are not as effective as they once were.
This is where micro-influencers and live-streamers come into their own. They share their authentic experiences with their communities, providing an extremely effective and honest form of marketing. At SGG Media, we have observed that aligning brands with micro-influencers and streamers who have a mutual love for sports leads to meaningful connections with like-minded audiences. This strategy allows businesses to engage with individuals who share their values and are genuinely interested in their offerings.
The significance of this is especially relevant with niche sports, as sports betting operators may find it challenging to promote such sports through traditional marketing methods. These sports often have unique requirements and attract specific interests. Therefore, having the ability to directly connect with these niche sports communities holds immense value from a marketing standpoint.
SGG Media has always been about changing the game, and we believe that micro-influencer marketing, live streams, and the emergence of new sports are doing exactly that. We strive to be at the forefront of this change and want to ensure that our clients and partners are with us every step of the journey.
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Stakeâs Latam leadership team smashes glass ceiling; sweeps awards
Stakeâs Diana Margarita Otalora has been crowned Leader of the Year at the 2024 SBCâs Latinoamerica awards.
The October award win was the perfect way to mark the one-year anniversary of Stakeâs operation in Colombia, which has led the operatorâs ambitious expansion plans in Latam.
The victory for Diana, who is GM for Latam as well as the operatorâs Colombia country manager, is proof that Stakeâs strategy to hire the best talent available in each territory is paying off.
Dianaâs team was recently strengthened by the addition of Peruvian country manager Jennyfer Escobar, who helped to secure Stakeâs licence in Peru as a result of the operatorâs progressive recruitment policy.Â
âAt Stake, we want to appoint the best people for the role. Our ambition is nothing less than to become a leading player in the Latin American sports betting market.â said Otalora.Â
âIt has been rewarding to find those attributes in my fellow Latina leaders, who are pulling together to propel Stake forwards in Latamâs emerging regulated markets.
âWe work hard every day to ensure that gambling in our home countries is both exciting and safe for players, who have come to expect nothing less from Stake over the years.âÂ
In order to complete the Colombian launch, Diana managed the merging of two teams following Stakeâs acquisition of Betfair Colombia, delivering continuity and harmony during what might otherwise have been a challenging integration.Â
Diana has successfully grown the Stake Latm team to more than 35 employees and is continuing to grow.
More internal growth is on the cards as the operator looks to build on Colombia by entering Peru and Brazil, among others in the region.
Luisa Muñoz, Head of Operations, Latam for Stake, said: âUnder Dianaâs leadership, we have launched one of the largest gaming companies in the world in the Colombian market and are now expanding our horizons to all of Latam.Â
âWorking with Diana, I have grown both professionally and personally: professionally, by being able to evolve my role in the organisation from managing the Customer Experience processes to now leading the operation for Latam. Personally, she has guided me, trusted me, empowered me and has opened the way for me to contribute value to the company on a daily basis.
âThis is what true leaders do.âÂ
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Introducing TenexCasino.io: A Next-Generation Crypto Casino Offering Immersive Web3 Gaming and Sportsbook Options
November 2024 â TenexCasino.io is set to revolutionise the world of online gaming with its groundbreaking platform that combines cryptocurrency, Web3 technology, and AI-powered experiences. Built for both casual gamers and serious crypto enthusiasts, Tenex Casino merges casino games and sports betting seamlessly, all powered by the Tenex Token.
A Web3 Gaming Revolution
Tenex Casino stands out as a fully licensed and audited Web3 platform that brings next-gen gaming experiences. With over 8,000 + casino gamesâincluding slots, roulette, blackjack, poker, and live casino optionsâthe platform caters to thrill-seekers and strategic players alike. Additionally, Tenex offers a sportsbook covering more than 35 sports, from major leagues to niche markets.
Powered by AI and Blockchain
Advanced AI technology underpins every facet of TenexCasino.io, enhancing player experience with personalised gameplay and robust fraud detection. By analysing player behaviour, AI delivers tailored gaming experiences, making every session engaging. Additionally, AI-driven KYC (Know Your Customer) and CRM (Customer Relationship Management) systems streamline user verification and support, creating a secure, efficient environment.
A Crypto-Forward Approach
As a crypto casino, Tenex supports a wide range of cryptocurrencies, including Bitcoin, Ethereum, Solana, Binance Smart Chain, Tron, XRP, USDT, USDC and the native Tenex Token, offering faster, safer transactions with added anonymity. The platformâs blockchain infrastructure ensures transparency with a deflationary token economy encouraging player engagement and investment in the ecosystem.
A Secure and Regulated Platform
Licensed by Curaçao eGaming and audited by leading blockchain security firms Hacken and Cyber Scope, Tenex Casino prioritises security and fairness, allowing players to enjoy peace of mind with secure transactions, protected personal data, and a legitimate gaming environment.
Play-to-Earn, Staking and Cash Back Bonus
Beyond standard gameplay, Tenex introduces an innovative play-to-earn and staking model, alongside a cash back bonus program. Hereâs how each works:
- Play-to-Earn Opportunities: Tenexâs play-to-earn model allows players to earn Tenex Tokens simply by engaging in gameplay. By winning in certain games or achieving specific in-game milestones, players accumulate rewards that can be withdrawn or reinvested into staking for further growth. This unique feature transforms casual gameplay into an income-generating opportunity.
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- Cash Back Bonus Program: Tenex Casinoâs cash back bonus program rewards players who stake Tenex Tokens by placing them into tiers that offer monthly cash back bonuses. Higher tiers mean larger bonuses, paid in USDT/USDC. This system not only encourages loyalty but ensures flexible use of rewards and keeps players engaged with continuous opportunities to earn and enjoy their gaming experience.
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With its full launch scheduled for November 2024, TenexCasino.io is excited to unveil further innovations, including community-driven events like the Tenex raffle competition and an exclusive NFT collection. As a self-funded project with no pre-sale, the casinoâs token listing is planned for Q1 2025.
Whether youâre a seasoned crypto investor, gaming enthusiast, or newcomer to Web3, Tenex Casino promises an immersive, secure, and rewarding experience.
Register and start playing on TenexCasino.com by accessing TenexCasino.io
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