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THE WINNING BET: NAVIGATING BRAZIL’S EVOLVING SPORTS BETTING MARKET

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BETBY, a leading provider of sports betting solutions, is pleased to announce the release of a comprehensive industry report titled “The Winning Bet: Navigating Brazil’s Evolving Sports Betting Market”. This insightful report provides a deep dive into the intricacies of Brazil’s dynamic sports betting landscape, offering valuable insights for businesses looking to capitalize on this burgeoning market.

The report covers various key aspects, including:

· Historical background of sports betting regulations in Brazil;

· The state of digital connectivity in Brazil, including internet usage and mobile connectivity;

· In-depth analysis of player betting behavior, revealing trends and preferences among Brazilian sports bettors;

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· Market potential and growth projections for the Brazilian sports betting industry;

· Recommendations for businesses aiming to succeed in the Brazilian market.

With Brazil’s recent regulatory changes opening up new opportunities in the sports betting sector, understanding the nuances of the market has never been more critical. This report equips businesses with the knowledge and insights needed to navigate Brazil’s evolving sports betting landscape successfully.

For businesses seeking to establish a presence or expand their operations in Brazil’s sports betting market, Betby offers tailored sportsbook solutions and expertise to meet their needs.

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scoreconnect signs its first operator partnership with LatAm’s TriunfoBet

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scoreconnect signs its first operator partnership with LatAm’s TriunfoBet

 

scoreconnect, an innovative communication platform tailored for sports betting and gaming, has signed its first operator partnership with South American leader Triunfobet.

scoreconnect’s comprehensive engagement solutions will help drive the growth of Triunfobet’s digital presence and strengthen engagement with a growing community of passionate sports fans and gamers. Through its AI-powered platform, scoreconnect will apply its localised expertise to enhance the operator’s customer engagement strategy and operational efficiency with advanced technology and instant communication channels like Telegram, with WhatsApp launching soon.

Triunfobet will leverage custom CRM journeys with automated messaging, AI-driven sports and casino recommendations, and the innovative Tipster Mode for personalised, automated content. Additionally, the seamless integration with Telegram Play ensures a smooth player experience.  Players can now enjoy real-time sports stats, odds, and livescore updates that keep users engaged and informed throughout their journey.

From tomorrow, scoreconnect will be in Miami for the SBC Latinoamérica event at the iconic Seminole Hard Rock Hotel & Casino.

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scoreconnect CEO Antonio Ruggeri said: “Signing our first official operator client with an operator as strong as Triunfobet is a huge moment for us. Our state-of-the-art recommendation engines and real-time messaging capabilities will support Triunfobet’s expansion goals across the Latin American market.”

TriunfoBet.com CEO Luis Lizarazo added: “Our partnership with scoreconnect marks a major milestone for Triunfobet as we continue our digital evolution. Working together will solidify our leadership in the iGaming industry and we’re proud to be part of scoreconnect’s journey.”

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Announcing the Launch of CasinCity Crypto Casino: Where Every Player is a VIP from the Start

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CasinCity Crypto Casino has arrived in Brazil, Argentina, Costa Rica, Colombia, and Mexico, bringing a crypto casino experience never seen before. Exploring the streets of a city that opens its doors to all, whether players are seasoned pros or curious newcomers. The platform is designed for both the novice and experienced bettors looking for enjoyable pursuits across a wide selection of games. From the moment bettors sign up, they begin their journey as a VIP, with special perks to help on their sinful adventure.

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Exploring hundreds of available games without players risking their deposits, thanks to the 200% Welcome Bonus up to R$10,000, gives customers the chance to discover every corner of this crypto casino metropolis. Plus, new users receive 50 free spins on slot machines.

CasinCity Crypto Casino VIP Program

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CasinCity Crypto Casino plays by its own rules. From the moment a user opens their account, they’ll be playing with VIP status, including a weekly 10% cashback. They can start their weeks by recovering 10% of any potential losses, giving them another shot at luck in the game sections.

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When users sign up at CasinCity Crypto Casino, they’ll gain access to a wide variety of games from top developers. They can use their extra balance, free casino spins, and VIP cashback on their favorite games, while accumulating points to unlock even more rewards.

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CasinCity Crypto Casino is operated by Rojo Entertainment B.V. and licensed by the Government of Curaçao under license #5536/JAZ.

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Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

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Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

 

Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, Grupo da Sorte is empowered to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value. 

Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain. 

The strategic integration bolsters Grupo da Sorte’s mobile marketing engagement strategies through OptiMobile, Optimove’s native mobile marketing solution. OptiMobile empowers the brand to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times. The lottery operator will also leverage OptiGenie to optimize marketing workflows from insight to creation and through orchestration empowering its marketing team to deliver personalized, relevant player messages at the speed of a player’s interaction with the brand. 

Grupo da Sorte will gain key capabilities via Optimove:     

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  • Advanced marketing AI capabilities: Providing AI-driven insights to improve player understanding, streamline content creation, and optimize campaign orchestration for delivering enhanced personalized experiences across channels and player touchpoints. 
  • Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.    
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized player communications across any channel.     
  • A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance. 

Said Tom Santos, group commercial director, “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.” 

“At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove. “The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.” 

Optimove will attend and exhibit at SBC Latinoamerica Summit Miami, October 29-31. 

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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