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iGaming Leader Soft2Bet Showcases MEGA Solutions to the US Market at NEXT Summit New York

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Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

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Betson Appoints Todd Cravens as SVP of Gaming Division

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Betson Enterprises, a division of H. Betti Industries Inc., has appointed Todd Cravens as Senior Vice President of the Gaming Division, effective January 6, 2025. In this role, Todd will oversee the strategic growth and operations of Betson’s gaming division, focusing on expanding distributive gaming initiatives, strengthening customer and supplier relationships, and driving innovation within the industry. Todd will be based out of Betson’s Henderson, NV office and will join the company’s executive leadership team.

Todd brings a wealth of experience in gaming and amusements, including his previous tenure as CEO and President of Galaxy Gaming. With a proven track record in organizational leadership, business development, and strategic execution, Mr. Cravens is well-positioned to lead Betson’s gaming division in its next phase of growth. His focus on customers, product and team align with Betson’s commitment to delivering innovative solutions and superior service to its customers.

“We are thrilled to welcome Todd back to the Betson Gaming team working alongside Rick Kirby. His deep industry knowledge, leadership, and strategic mindset will be instrumental in driving the growth of our gaming division and expanding our footprint in the gaming industry, as well as the overall Betson business,” said Bob Geschine, President of H. Betti Industries.

Commenting on his new role, Todd said: “I can’t wait to get back to work and look forward to rejoining the Betson team. I look forward to working closely with the talented Betson crew to deliver on the company’s strategic objectives, focus on our customers, strengthen our partnerships, and explore new opportunities to innovate in the gaming market and beyond.”

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Scientific Games Scores Deal with NBA for Lottery Scratch Games in US

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Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.

As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.

The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.

“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.

The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.

Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”

In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.

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Seminole Hard Rock Hotel & Casino Tampa Marks $2 Billion Milestone in Jackpots Given Away in 2024

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A lucky guest – Richard B. – won a $100,000 Mercedes AMG GLE 53 SUV as part of a celebration of $2 billion in jackpots paid out so far in 2024 by Seminole Hard Rock Hotel & Casino Tampa.

Richard was playing a Dollar Storm – Caribbean Gold $0.25 progressive slot machine with a $18.75 bet. He won $1680 on the machine, which pushed the casino’s total slots payout for 2024 to over $2 billion. The win earned him the new Mercedes in recognition of surpassing the slot payout milestone.

“This is absolutely amazing. I stopped in to play for just a minute, hit a jackpot, and suddenly I was whisked away to find out I won a car. I’ve been playing at Hard Rocks forever, but this is the first time I’ve ever won a car,” said the winner.

In addition to Richard’s good fortune, 881 guests playing with their Unity Card each received $25 in Bonus Free Play. A total of $22,025 was awarded.

“It’s exciting that we have paid out more than $2 billion in jackpots. We are always dedicated to providing exceptional guest experiences, while ensuring that each visit to Seminole Hard Rock Tampa is truly unforgettable,” said Steve Bonner, President of Seminole Hard Rock Hotel & Casino Tampa.

2024 is the third year Seminole Hard Rock Tampa has paid out more than $2 billion in jackpots.

Seminole Hard Rock Tampa has paid out over 723,505 jackpots of $1200 or more so far this year. That’s almost two jackpots for every person who lives in the City of Tampa.

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