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iGaming Leader Soft2Bet Showcases MEGA Solutions to the US Market at NEXT Summit New York

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Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

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Caesars Sportsbook Accepts its First Sports Wagers in Oregon Through a Partnership with the Coquille Indian Tribe

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Caesars Entertainment Inc. accepted sports wagers in Oregon for the first time, made possible through a partnership with the Coquille Indian Tribe in Coos Bay. The ceremonial first bet was placed on Caesars Sportsbook self-service wagering kiosks inside the Coquille Indian Tribe’s premier gaming and hospitality destination, Ko-Kwel Casino Resort | Coos Bay, previously known as The Mill Casino, which now celebrates its 30th anniversary.

Caesars has enhanced Coquille’s sports viewing experience at its premier destination with a large fleet of Caesars Sportsbook self-service betting kiosks, conveniently located on the casino floor. These kiosks feature a best-in-class wagering menu with a wide array of same game parlays, player props, futures and live in-play markets. Sports fans 21 and older can enjoy the gold standard of sports wagering, including unmatched full college sports offerings which are not otherwise available on a statewide mobile basis in Oregon, reflecting Caesars’ and the Coquille Indian Tribe’s shared commitment to providing world-class experiences.

“We remain committed to supporting Indian gaming, and we’re proud to partner with the Coquille Indian Tribe to enhance their guest experience. Bringing our sports wagering offering to a new jurisdiction for the first time is always significant, and we know offering our expansive menu of sports wagering markets will undoubtedly enhance the exceptional experience that the Coquille Indian Tribe provides to its guests,” said Eric Hession, President of Caesars Digital.

“We are proud to have this iconic gaming brand join us, as both brands have represented excellence in the industry for decades. This partnership aligns perfectly with our commitment to advancing gaming opportunities and enhancing guest satisfaction. We are excited to collaborate with such a distinguished brand and look forward to creating even more memorable sports wagering experiences for our guests,” said Margaret Simpson, CEO of the Coquille Economic Development Corporation.

Oregon’s newest in-person sports wagering destination at Ko-Kwel Casino Resort | Coos Bay provides a responsible environment for guests to wager on their favourite sporting events, supported by the longstanding commitment to Responsible Gaming that both Caesars and the Coquille Indian Tribe have upheld for decades.

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Light & Wonder Completes Acquisition of Grover Gaming’s Charitable Gaming Assets

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Light & Wonder Inc. announced it has completed its previously disclosed acquisition of Grover Gaming’s charitable gaming assets for total consideration of $850 million cash, subject to customary purchase price adjustments, and a four-year revenue-based earn-out of up to $200 million cash.

“Grover Gaming has established itself as a leader in the fast-growing charitable gaming space. Bringing their assets and expertise into our ecosystem aligns perfectly with our strategy to expand into complementary regulated markets. This addition enhances our position as the leading global cross-platform games company and opens new opportunities to deliver our world-class content to even more players. We’re excited to welcome the Grover team to Light & Wonder,” said Matt Wilson, President and CEO of Light & Wonder.

“Joining Light & Wonder marks an exciting new chapter for the charitable gaming business. We’re proud of what we’ve built in the charitable gaming space, and we see tremendous opportunity to grow even further as part of Light & Wonder. Our teams share a passion for innovation and a commitment to serving customers and communities, and we’re excited to take that to the next level together,” said Brian Brown, CEO of Grover Gaming (Light & Wonder’s new division).

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Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales

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Pavilion Payments Names Alyssa Beaver Senior Vice President of Sales

 

Pavilion Payments, the leader in omnichannel payment solutions for the gaming industry, has announced the appointment of Alyssa Beaver as Senior Vice President of Sales. In this role, Alyssa will lead Pavilion Payments’ brick-and-mortar sales organisation, working closely with the leadership team to drive growth and foster long-term relationships with new and existing customers. She will also be key in enhancing the company’s market footprint by cultivating strong, collaborative partnerships across product, operations, and service teams.

“We are thrilled to welcome Alyssa to the Pavilion Payments team. Alyssa has a proven track record in sales leadership, and her deep understanding of both the gaming and fintech industries will be invaluable as we continue our growth. Her customer-centric approach, strategic mindset, and collaborative leadership style will help us continue to innovate and deliver outstanding solutions to our customers,” said Dan Connors, CEO of Pavilion Payments.

“I’m excited to join Pavilion Payments at such a pivotal time of innovation and growth. I look forward to working with our incredible team to help our partners grow, enhance the player experience, and deliver meaningful value to the industry,” said Alyssa Beaver, Senior Vice President of Sales at Pavilion Payments.

Alyssa’s extensive experience in sales and marketing comes from her recent leadership role at Passport Technology, where she led the sales and marketing teams and was instrumental in driving significant revenue and organizational growth. During this time, she played a critical role in landing several major enterprise accounts and expanding the company’s market presence.

Before her work at Passport, Alyssa held senior sales positions at Apriva and gained experience at Paycom, where she built a strong foundation in fintech and SaaS solutions across diverse sectors such as education, healthcare, and military.

Her ability to build relationships, close large deals, and scale sales teams has set her apart as a sales leader. Alyssa is passionate about fostering partnerships and collaborating across teams to create customer-first solutions that drive business success. She is a graduate of Arizona State University.

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