eSports
The World’s Best Street Fighter 6 Players Are Set to Clash at Red Bull Kumite New York on March 16th & 17th – Here’s Everything You Need to Know!
- The two-day event will be held at the historic Greenpoint Terminal Warehouse, New York, March 16 & 17, 2024.
- The Main Event on March 17 will be in single elimination format, where 16 players, including an invitee and the Play-In winner, battle through a bracket drawn during the opening ceremony in first-to-five matches.
- Confirmed fighters include renowned players such as reigning champion Adel “Big Bird” Anouche, Valentin “Valmaster” Petit and Lin “Oil King” Li-wei.
- Commentary lineup features Michael “Yipes” Mendoza, Femi “F-Word” Adeboye, and others for expert insight and analysis.
- AOC returns as the Official Monitor Partner with PlayStation as the Official Console Partner and Vitrix as the official partner of peripherals.
- The tournament will be streamed live on twitch.tv/redbull and youtube.com/@redbullgaming.
Red Bull Kumite, the eminent Street Fighter 6 tournament, is set to take place this weekend in New York with the full roster of fighters announced and ready to duke it out for the title of Red Bull Kumite 2024 Champion. Here’s everything you need to know!
A highlight in the Fighting Game Community’s calendar, the two-day event will take place at the historic Greenpoint Terminal Warehouse, a fitting venue for what will be one of the most memorable FGC events of 2024. Bringing a rich and immersive storyline to this year’s tournament, fans will play witness to the villainous Battle King’s scheme to rule the underground world of Street Fighter, with only one hero set to emerge victorious.
Confirming the final players who complete the exciting lineup, Red Bull Kumite New York features notable talent such as French competitor Valentin “Valmaster” Petit and the 2023 EVO JP Champion, Lin “Oil King” Li-wei. Since January, fierce competition has also been unfolding on local battlefields, with numerous contenders vying for the last two coveted spots in the Grand Final. Last year’s champion Adel “Big Bird” Anouche will be returning to the iconic cage to defend his title in the ultimate Street Fighter showdown. Players from Japan, Italy, USA, Canada, and France have been competing for the final play-in spots and will be in with a chance to overthrow the pros in what would surely be one of the biggest upsets in FGC esports.
Red Bull Kumite New York kicks off with the Play-In on March 16th, featuring a double-elimination, first-to-three tournament between the eight players who have come from World Qualifiers. The winner will then qualify for the Main Event on March 17th.
The Main Event is a single-elimination tournament featuring 16 players, including 14 that have been directly invited, and winners of the Last Chance Qualifier and Play-In. The bracket draw will take place at the opening ceremony, preceding the action kicking off from round one all the way to the Grand Final, all played in a first-to-five format (BO9).
With the stakes at their highest, the event promises a stellar showcase of unbridled talent, complemented by a distinguished commentary team. Renowned players Joe “LI Joe” Ciaramelli and host Rob “RobTV” Burney will join forces to guide viewers through the thrilling matches. The commentary lineup also includes Michael “Yipes” Mendoza, reporter Zhi Liang Chew, Femi “F-Word” Adeboye, Logan Sama, and Samantha “Persia” Hancock, all returning for another year to provide expert insight and analysis.
Confirmed players for Red Bull Kumite 2024 are as follows:
- Victor “Punk” Woodley (USA)
- Saul Leonardo “MenaRD” Mena II (Dominican Republic)
- Tsunehiro “Gachikun” Kanamori (Japan)
- Adel “Big Bird” Anouche (United Arab Emirates)
- Wong “Chris Wong” Yuk-cheung (Hong Kong)
- Derek “iDom” Ruffin (USA)
- Hibiki The Beast (Japan)
- Masato “Bonchan” Takahashi (Japan)
- Lin “Oil King” Li-wei (Taiwan)
- Valentin “Valmaster” Petit (France)
- Hajime “Tokido” Taniguchi (Japan)
- Du “NuckleDu” Dang (United States)
- Shin “Leshar” Moon-sup (South Korea)
- Rob “Broski” Livingston (United Kingdom)
Play-in competitors vying for a spot in the grand final:
- USA: Noah “NoahTheProdigy” Solis
- USA: Sean “Shine” Simpson
- USA: Alan “Nephew” Sun
- USA: Stephen “Space Boy” Agyemang
- France: Nathan “Mister Crimson” Massol
- Italy: Andrea “Garnet” Parlangeli
- Japan: Ryukichi
- Canada: Kuang “Zhen”
Red Bull Kumite New York is joined by three amazing partners for 2024 including AOC as the Official Monitor Partner, bringing exceptional visual clarity and ultra-high refresh rates to competitors, while PlayStation kicks into gear as the Official Console Partner. Red Bull Kumite New York will also be partnering with world-leading peripherals and accessories manufacturer, Victrix, to provide unique and accessible gear to the gaming community.
Watch Red Bull Kumite New York live on March 16 and March 17 via twitch and youtube.
Please see below for a recap:
- Red Bull Kumite, the prestigious fighting game tournament, will take place in New York and kick off on March 16 & 17, 2024 at Brooklyn’s historic Greenpoint Terminal Warehouse
- AOC will be this year’s official Monitor Partner, bringing exceptional visual clarity and ultra-high refresh rates to competitors. Playstation joins Red Bull Kumite for the first time as Official Console Partner with Victrix joining as official partner of peripherals.
AOC
Founded in 1967, AOC is a globally leading monitor and IT accessories brand and a subsidiary of TPV Technology Limited, the world’s largest LCD manufacturer. AOC’s comprehensive product portfolio provides innovative, ergonomic, environmentally conscious and stylish solutions for professional as well as personal applications. The sub-brand of AOC, AGON by AOC, offers one of the strongest portfolios of high-performance gaming monitors in the world and a complete ecosystem of gaming accessories grouped in three categories: AOC GAMING for core gamers, AGON for competitive gamers and AGON PRO for esports enthusiasts and professional esports players. Since 2020 AGON by AOC has been one of the leading gaming monitor brands and a top choice of gamers worldwide.For more information please refer to AGON by AOC’s official website or follow AGON by AOC on Facebook, X or Instagram.
PlayStation
PlayStation Tournaments enables gamers of all levels to compete, win prizes, and connect with others worldwide, directly from their PlayStation consoles. PS5 Tournaments are available in a diverse range of games, fostering a community where participants can showcase their skills, enjoy competitive play, and take-home incredible prizes.
Victrix
PDP Gaming is an industry leader providing high-quality licensed peripherals and accessories for all major video game platforms. PDP believes that design-forward, high-performance gear should be as unique and accessible as the gaming community itself. From beginner to professional, PDP’s product lines offer uncompromising performance and striking designs that transport gamers into seamless, immersive experiences where competition, connection, and personal expression are limitless. Victrix by PDP is purpose built for Esports athletes and enthusiasts looking for unmatched performance and competitive advantage. For over 25 years, PDP has been supplying video game peripherals and accessories to major retailers across the world, including the United States, Canada, Europe, and Australia. For more information, visit PDP website and VICTRIXPRO website.
eSports
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.
Public figures and influencers have become a popular go-to for sportsbooks promotions, such as Michael Jordan partnering with DraftKings or Jamie Foxx with BetMGM. Big names are costly, and sportsbooks haven’t realised the ad spend used on these campaigns is going to waste. Without the right precautions in place, up to 22% of ad spend is lost to fraud according to Juniper Research.
The big budgets behind high-profile brand campaigns need to translate into real user engagement. To achieve this, sportsbooks must ensure their digital channels are optimised to capture the surge in interest these campaigns generate. Without proper management, this potential can be lost to inefficiencies like invalid traffic, diluting the impact of their investments.
Ad Budgets Going to Waste
In today’s competitive landscape, sportsbooks need to make every click count. In 2023 alone, The American Gaming Association estimated that over $1.9 billion was spent on advertising campaigns in the US. With such a large amount of spend in play, it’s crucial that sportsbooks see as big a Return on Advertising Spend (ROAS) as possible.
Pay-Per-Click (PPC) campaigns are vital for sportsbook growth but can be disrupted by invalid traffic (IVT). IVT includes both malicious activity, like fraudulent bots, and unintentional actions, such as users repeatedly clicking on ads without intent to convert. These interactions inflate impressions and skew campaign performance data, leading to higher customer acquisition costs (CACs) and inefficient allocation of ad spend. Effectively managing IVT ensures that ad budgets drive genuine engagement and measurable growth.
Investing into influencers and celebrities also forces sportsbooks to bid on brand keywords to prevent their competitors stealing potential users searching for them. Up to 29% of PPC budgets are spent on this bidding according to Wordstream. As competition for brand keywords increases, PPC budgets are depleted without generating any new net revenue.
As campaigns become more expensive than ever, sportsbooks can’t afford to let profits fall to ad fraud. Instead of cutting budgets, sportsbooks should focus on analysing their campaign strategy.
Problematic Navigational Traffic
Navigational traffic is also presenting a significant challenge to sportsbooks alongside ad fraud. Navigational traffic refers to existing customers clicking on branded keywords to log into their accounts. While this seems convenient and harmless enough, this behaviour drastically inflates CACs. Like ad fraud, this can skew the effectiveness of PPC campaigns. By utilising paid search results instead of organic links to navigate to the site, costs are driven up without contributing to new user acquisition.
In addition to the challenges posed by navigational traffic and ad fraud, the competitive landscape for first-time depositors intensifies the need for strategic bidding on Google search. Brands investing heavily in influencers or sponsorships of major sporting events to generate awareness and drive potential users to search for them. However, without securing top placements in paid search results, these prospective customers may be intercepted by competitors before reaching the organic search listings. This creates a critical juncture where the effectiveness of a brand campaign hinges on converting that intent-driven traffic into first-time depositors, ensuring marketing spend achieves its goal of meaningful user acquisition.
First-time depositors are a critical metric for sportsbooks, and this issue directly impacts the cost efficiency of acquiring them. High CACs make marketing budgets less effective, reducing overall ROI.
Shoring Up Your Defences
Before launching costly ad campaigns, sportsbooks should adopt a multi-faceted approach to address ad fraud. IVT typically goes unnoticed, so to prevent this sportsbooks should monitor and analyse their campaign traffic for any suspicious activity. It is possible to identify IVT by looking out for signs such as irregular spikes in traffic from unknown locations or high pageviews. Fraudulent traffic can then by highlighted and removed.
The advancement of technology has made ad fraud more difficult to identify, and legacy fraud tools fail to detect IVT. They don’t analyse traffic at the impression level or consider the context of the business advertising. Sportsbooks can leverage ad-verification platforms to compensate for this. This allows sportsbooks to analyse and report suspicious traffic in real-time. Fraud can then be blocked before it has a chance to harm budgets.
Sportsbooks can also deploy tactics to reduce the impact of navigational traffic on CACs. Methods include encouraging existing customers to use mobile apps or direct bookmarks to log into their accounts instead of paid search campaigns. This decreases their reliance on PPC campaigns for navigation and protects budgets.
Keeping Profits in Sportsbooks’ Hands
Influencer and celebrity campaigns have proven to be a popular and useful tool in reeling new users and profits. However, if sportsbooks don’t have the essential precautions in place, they risk losing these profits to advertising fraud.
To make the most of their advertising efforts, sportsbooks need to prioritise their traffic. Implementing sophisticated tools to analyse traffic and filter out fraud will allow sportsbooks to protect their interests and focus on driving future growth. This way, they can secure their position in an increasingly competitive landscape.
Written by: Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
eSports
Community Gaming Joins Forces with Moonton as Official Esports Partner for Mobile Legends: Bang Bang
Community Gaming (CG), the leading esports platform for automated tournament payouts and sponsor of the Mobile Legends: Bang Bang’s professional league for the Latin America Region, MPL LATAM, now supports developing esports communities in Latin America in collaboration with Moonton.
This partnership is a significant boost to CG’s existing advantages associated with its grant program, a partner-backed initiative to provide organizers with economic resources based on the performance and growth of their local gaming communities. Tournament organizers can apply to receive platform support, prizes, in-game currency, items, and tournament professional assistance including “Tournament Mode,” a special setting on Mobile Legends: Bang Bang that grants organizers enhanced features, such as unlocking all available skins in the game for players to fully enjoy a complete and unique MLBB pro tournament experience.
Wei Xu, regional esports operation manager at Moonton, said: “We are excited to announce the partnership with Community Gaming. Community Gaming is the most accepted esports platform in our community in Latin America. We hope this partnership brings new experiences to the players.”
As MPL comes to its end this year, CG will also be collaborating with MLBB professional teams for a flash $4000 prize tournament set to enhance the visibility of the company’s services. This event marks a pivotal moment set to highlight CG’s preparedness to impact the professional MLBB scene.
Community Gaming and Moonton are no strangers to mutual cooperation. In the past both companies have partnered to develop the Dawn of Heroes Series, a set of events in 2021 and 2022 that offered qualifying slots to MLBB’s Signature Competition, Liga LATAM. The companies have also worked together on Peru’s University Tournament INTERU 2023 and currently Community Gaming hosts significant activity of MLBB Tournaments from over 12 countries on a monthly basis.
eSports
Esports player age verification should be simple
Despite the continuing professionalisation of esports, misconceptions about player age persist – particularly of underage pros playing in professional esports.
Back in 2021, the PandaScore whitepaper dug into the data around player age in professional esports and found that the average age of a pro player was just under 24 years old. By comparison, the same report noted that the average age for a men’s professional footballer was about 26 years old.
While there is no great gulf in player ages between esports and traditional sports, there’s more apprehension around this topic once there’s a keyboard or controller involved. There are good reasons behind this focus, but the truth is that a simple and straightforward product makes player age verification easy.
The reason behind the focus on player age
Compliance with player age requirements has been a particular concern as legalised sports and esports betting rolls out across the US. These are completely reasonable concerns, partly because of the state-by-state nature of American regulation, but also due to past compliance issues in the likes of ITF tennis.
Age compliance isn’t a challenge unique to esports. It does have younger players in the same way tennis does, so it’s a space that operators consider a potential risk area based on precedent. While it’s understandable to be vigilant about ensuring age compliance across your whole book, the reality in esports is it’s just like any other sport.
However, with this greater attention, it’s crucial for esports suppliers to have a simple, high-quality solution that is flexible for any jurisdiction – and not just treat it as a spreadsheet-based, tack-on service.
Importance in the US
It’s abundantly clear that if you want to ensure compliance in the US space, player age verification isn’t a nice to have, it’s an integral part of your product. Across each jurisdiction player age verification can vary – something we’ve seen in Europe as well such as Sweden’s rule that a match must have 60% of players over the age of 18 for an operator to offer match bets.
In sports, it’s fairly straightforward to implement but has been an oversight from sports data providers in the past. It’s quite easy to provide, it just requires collecting data from multiple, reputable sources outside of the match itself.
PandaScore has been collecting player age verification data since it was founded in 2017 to ensure compliance no matter the regulation, no matter the jurisdiction.
Embedding player age verification in your product
Ensuring age compliance was a founding principle for our product suite – we included it as a key datapoint in our API, which is the bedrock of our broader offering. Suppliers should have this embedded in their products, rather than an additional service.
PandaScore believes that offering player age verification as part of an API and integrated into your service means you can be more confident in your compliance not just for individual esports titles, but from match to match.
For us it’s simple: one of PandaScore’s founding principles is to not rely on only one single data source, but leverage multiple quality data sources that we can trust. We have a longstanding and highly developed process that guarantees a level of accuracy for player age verification that’s in line with regulation and gives operators the confidence that they’re compliant. Our practice of using multiple data sources means that double and triple-checking information to ensure player age compliance is in our nature.
With player age verification built into an API, operators can leverage the data to match the compliance needs of any given jurisdiction. This can be done by integrating player age data via the API, it can be included in their feed via our odds product with the flexibility to add exclusions where necessary, or if an operators wants it in a simper form, it can be done via request.
Player age verification might seem like a simple item, but is a compliance matter that’s essential to operating in a proper fashion. Noting the concerns and greater focus on player ages in esports, it’s something that’s important to get right: player age verification should be entrenched in esports products themselves to give operators the flexibility and simplicity that they need.
Author: Oliver Niner, Head of Sales at PandaScore.
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