partnerships
DraftKings Set to Launch Mobile Sports Betting in North Carolina on March 11

Today, DraftKings Incorporated (DraftKings) (Nasdaq: DKNG) announced plans to launch its top-rated online sportsbook in North Carolina on March 11, 2024. This announcement is the culmination of DraftKings’ continued work with stakeholders and regulators across North Carolina to offer fans a responsible form of sports betting. Earlier this year, DraftKings and NASCAR agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state. Once live in North Carolina, the DraftKings Sportsbook will be available in 27 United States states, in addition to Ontario, Canada.
North Carolina is known for its strong sports culture, housing the majority of the NASCAR industry, professional teams in the NFL, NBA and NHL as well as several universities competing at the Division-I level. Starting from March 11, DraftKings will provide eligible fans in the state several new and responsible ways to get in on the action. DraftKings’ online sportsbook provides a wide variety of betting markets and key offerings such as same-game parlays, in-game betting, special odds boosts and more on a safe, regulated platform with various customer protections in place such as deposit and time limits, access to responsible gaming resource materials, cool off and self-exclusion features along with DraftKings’ all new My Stat Sheet, an innovative responsible gaming feature that shows customers exactly how much time they’ve spent on DraftKings and the total amount of deposits they’ve placed on the platform.
“With the NCAA Tournament right around the corner and the NASCAR season in full throttle, we are thrilled to be launching our top-rated sportsbook app in North Carolina,” the President for DraftKings North America, Matt Kalish, said. “‘The Tar Heel State’ is home to a passionate fanbase and some of the most iconic college basketball programs of all time, making this an exciting time to introduce legalized online sports betting. We’re proud to be working alongside NASCAR as our market access partner and look forward to enhancing the fan experience across North Carolina with a fun, safe and seamless sports betting product.”
To celebrate the launch of legalized mobile sports betting going live in North Carolina, DraftKings, in collaboration with NASCAR, is teaming up with Carolina Panthers legend Greg Olsen for a ceremonial first bet on March 11, 2024. The event will take place at the NASCAR Hall of Fame in Charlotte and feature remarks from Olsen as well as DraftKings Chief Commercial Officer Jeremy Elbaum and North Carolina State Representative Zack Hawkins.
In addition to hosting the ceremonial first bet in North Carolina on March 11, DraftKings is also recognizing Problem Gambling Awareness Month (PGAM) in March, led by the National Council on Problem Gambling (NCPG) to increase public awareness of problem gaming and the availability of prevention, treatment and recovery services. DraftKings works closely with the NCPG to highlight the company’s responsible gaming initiatives and resources such as cool offs, limitations, key partnerships and mental health services.
Both active members of the American Gaming Association (AGA), DraftKings and NASCAR are committed to promoting the AGA’s Have A Game Plan: Bet Responsibly public service campaign, which educates customers on responsible gaming best practices such as establishing and adhering to a budget and only engaging with legal, regulated operators. DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine and innovate through the DraftKings SERVES program.
Eligible customers in North Carolina can access the latest betting markets and more by downloading the DraftKings Sportsbook app available via iOS and Android. DraftKings is committed to providing customers with resources to help bet responsibly. Customers can review DraftKings’ responsible gaming tools here. For additional problem gaming support or services, North Carolina customers can call 1-800-GAMBLER.
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SkillOnNet Expands Nolimit City Partnership to Enter Brazil

Top-performing slots from Nolimit City now live on SkillOnNet brands in Brazil
Global entertainment brand SkillOnNet has expanded its partnership with trailblazing slot developer Nolimit City, launching the studio’s full catalogue of games in Brazil via its popular local brands PlayUZU.bet.br and BacanaPlay.bet.br.
Players across the country can now sink their teeth into some of Nolimit City’s most strikingly unconventional titles, including Duck Hunters, Fire in the Hole 3, and Tombstone Slaughter.
Nolimit City’s games pack a punch like nothing else on the market, blending powerful storytelling and stunning artwork with distinctive mechanics to deliver an exceptional gaming experience. It’s this kind of fresh, provocative content that SkillOnNet sees as a great fit for the fast-evolving Brazilian market.
Brazil launched its newly regulated online betting and gaming market on January 1 2025. SkillOnNet moved quickly to secure licensing and is in a strong position to lead in what’s now one of the hottest markets in global iGaming.
Jani Kontturi at SkillOnNet said: “Partnering with Nolimit City in Brazil feels like a no-brainer. They create the kind of content that cuts through the noise – bold, original, and different. That’s exactly what we’re seeing resonate in Brazil.”
Malcolm Mizzi, COO and Commercial Director at Nolimit City said: “From the very beginning, we’ve had our eyes on Brazil, being one of the first providers to certify our games in the region. We’re really excited to go live with SkillOnNet, and our roadmap doesn’t lie. We’ll be bringing even more bold and exciting content to the Brazilian audience. Stay tuned!”
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Indiana Fever Signs Partnership with bet365 as Team’s “Official Sportsbook Partner” for 2025 Season

The Indiana Fever announced that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season.
bet365 will step into the game with a lineup of fan-focused features that will be integrated across the Fever’s media and game day experience.
“We’re excited to team up with bet365 and bring fans a premium mobile sports betting experience. This partnership is all about creating more ways for fans to connect with our team from tipoff through to the final buzzer,” said Fever Chief Operating Officer and General Manager Amber Cox.
As part of the partnership, bet365 will have a strong presence throughout the Fever season, including having a brand presence across Fever Radio Network broadcasts, team social content, and the Fever mobile app.
“Exciting, record-breaking, and hungry for more, the Indiana Fever certainly embodies the Never Ordinary spirit, and we are incredibly enthusiastic about this partnership. With the new season underway, it’s the perfect time for us to share our unrivalled bet365 experience with Fever fans,” said a bet365 spokesperson.
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Zenith expands in LatAm with exclusive CP Games content distribution deal

Award-winning aggregator continues LatAm expansion with latest set of localised games
Zenith, Asia’s premier iGaming platform provider and a leading B2B ecosystem enabler, has today announced a landmark, exclusive content distribution agreement with CP Games, a prominent Latin American (LatAm) games studio.
This strategic collaboration will significantly bolster Zenith’s award-winning casino ecosystem, further solidifying its commitment to delivering a highly localised and specifically curated LatAm games portfolio.
Through this exclusive distribution partnership, CP Games’ comprehensive portfolio of over 60 titles will be seamlessly integrated into Zenith’s powerful OneAPI aggregation platform, with operators also accessing the games through GamesAPI via a single integration. This includes a diverse range of content designed to drive both player engagement and retention.
The agreement takes Zenith’s extensive content library in OneAPI and GamesAPI to new heights; with its aggregation platform already boasting more than 10,000 games from over 150 global and local studios.
Partnering with CP Games is a testament to Zenith’s dedicated commitment to delivering an unparalleled suite of LatAm-specific, high-performing content for local operators.
CP Games continues to raise the bar for innovation with every spin, guaranteeing visible RNG fairness as certified by industry benchmark testing laboratories, including GLI and BMM.
Its portfolio – which features hugely popular local titles including the Brazilian folklore-led Saci, beach bonanza Samba Spins and Carnival-themed Freedom Day – are all tailored to meet the unique player preferences in each market across Latin America.
Over the last 12 months, Zenith has continued to go from strength to strength across LatAm. Its continued growth has been fuelled by its OneAPI solution – a stand-out, seamless, flexible gateway to diverse content which was recognised as SiGMA Asia’s Best Aggregator in 2023 and 2025.
Karina Moral, Senior Business Development Manager at Zenith, commented: “We are immensely pleased to finalize this exclusive arrangement with CP Games. Their demonstrable success, with 2.1 billion downloads already, unequivocally proves their ability to develop games that deeply resonate with players.
“This collaboration marks another pivotal milestone in Zenith’s sustained growth trajectory and reaffirms our commitment to delivering superior, localized gaming experiences across Latin America.”
A spokesperson for CP Games added: “Our authenticity and deep connection with Latin America, and Brazil especially, are vividly reflected in the success of our game releases. We are excited to be working with an innovator like Zenith, which shares our commitment to quality supported by industry-leading technology and an unparalleled distribution network.”
As the largest single distributor for the world-renowned PGSOFT™ games, supported by dedicated local server infrastructure to accommodate players in LatAm, and a diverse library of over 10,000 titles from 150+ premium content providers, Zenith has ambitious plans to continue establishing itself as one of LatAm’s leading B2B providers.
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