SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Publishers Clearing House (PCH) to explore new social gaming monetization opportunities. This collaboration will leverage PCH’s extensive zero- and first-party consumer database and SCCG’s deep expertise in gaming to drive engagement and revenue growth across social gaming operators.

Founded in 1953, PCH has built a multi-channel digital entertainment platform, blending free-to-play, chance-to-win gaming experiences with a robust direct-to-consumer business model. PCH has awarded over $614 million in prizes, captivating audiences through its famous Prize Patrol and its vast network of web and app-based entertainment properties.

Through this partnership, SCCG will provide advisory and business development services, focusing on monetizing PCH’s massive player base by connecting them with innovative social and Sweepstakes gaming operators. By optimizing first-party data and analytics, SCCG and PCH will create new pathways for engagement and revenue generation in the growing social gaming space.

Stephen Crystal, Founder & CEO of SCCG Management, said: “Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement. By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”

Ed Leahy, Head of Sales at PCH, said: “We are incredibly excited to partner with SCCG and leverage their unparalleled expertise in gaming and monetization. This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space. We look forward to unlocking new growth potential together.”

Distribution deal sees leading North American racing provider extend its scope of influence across LATAM, starting with new integration with leading Ecuadorian operator

1/ST CONTENT – the pre-eminent provider of premium content for North American horse racing and a key division of 1/ST, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive partnership with America Simulcast, a leading LATAM distributor.

Sportbet, a major operator in the Ecuador space, is already under contract to integrate exclusive data and signals (broadcast and video streaming) from the partnership’s content package. This deal has begun with commingling bets into the US pools via Sportbet’s retail outlets, before adding fixed-odds betting and online channels in the coming weeks, scaling activity which provides an immediate validation of this forward-thinking America Simulcast collaboration.

Overarchingly, this strategic agreement also grants America Simulcast the rights to distribute signals from all 1/ST CONTENT-participating racetracks in the United States and Canada, alongside Latin America and South America.

The collective aim is to bring the visceral thrill and engagement of North American horse racing to a broader audience in LATAM, fostering a new era of sports entertainment in a patchwork-quilt landscape of many previously underserved racing fans.

By leveraging 1/ST CONTENT’s unparalleled expertise in capturing and broadcasting live racing events, coupled with America Simulcast’s extensive distribution network and market reach, fans across LATAM can now enjoy the best-in-class racing experience from the comfort of their homes, or on the move.

Key highlights of the agreement include:

1. Comprehensive Coverage: America Simulcast will have access to the exclusive signals of all racetracks in the United States, Canada and South America (with Turkey to follow this summer), ensuring an extensive and diverse range of racing content for LATAM audiences.
2. Cutting-Edge Technology: 1/ST CONTENT‘s state-of-the-art technology will deliver high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
3. Enhanced Viewer Engagement: America Simulcast will work closely with 1/ST CONTENT to develop innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and building a dedicated racing community in LATAM.

Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “1/ST CONTENT is delighted to establish a strategic relationship with America Simulcast to broaden the international reach of North American racing across LATAM.

“Thoroughbred racing already enjoys a storied heritage and strong following across countries like Chile, Uruguay, Brazil, Argentina and Peru, which have produced some high-class thoroughbreds, trainers and, above all, jockeys who have regularly plied their trade in the States as well.

“So, on the one hand, many LATAM enthusiasts are keen to back their local favourites in the U.S. and have already picked up an understanding as to the North American racing scene. On the other hand, in a continent where soccer is naturally king, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to unfamiliar audiences.

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“North American racing will continue to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to a host of U.S. racetracks and their key stakeholders.

“Thanks to this breakout relationship with our friends at America Simulcast and Sportbet, we can also provide a more educational service and supporting marketing structure around this content so that we can make it relevant to both seasoned fans and unfamiliar audiences.

“Additionally, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. To which end, after the initial U.S. launch, our Racing1 partners from the UK and Australia will be able to take the opportunity to go live as well.”

Javier Pereira, CEO of America Simulcast, added: “Our collaboration with 1/ST CONTENT marks a momentous occasion for racing enthusiasts in LATAM. We are excited to be the exclusive distributor of the signals from all racetracks in the United States and Canada, delivering top-notch content to our viewers. This partnership aligns perfectly with our mission to provide premium sports entertainment, and we look forward to a successful journey with 1/ST CONTENT.”

Gaming Innovation Group (GiG Software Plc) has announced a major new partnership with PowerPlay Online Casino & Sportsbook,  with the brand now live having migrated to a premium technology supplier to propel growth in the regulated Canadian province of Ontario. The launch marks the fourth brand now active in the region powered by GiG’s cutting-edge iGaming technology, and further positioning GiG as a provider of choice for operators in regulated online markets in Canada, with Alberta next due in line once legislation passes.

GiG has established itself as one of the premier technology providers in Ontario, and PowerPlay will look to leverage a proven and powerful combination of GiG’s proprietary technology. The launch includes GiG’s award winning iGaming platform alongside a suite of next generation solutions, its feature packed Sportsbook, SportX, revolutionary rules based engine, LogicX and GiG’s innovative CMS.

PowerPlay has built a strong Canadian legacy, and its dedication to reliability and customer satisfaction has cemented its position as a trusted operator, ensuring players enjoy a world-class, secure, and seamless gaming experience.  Now, with the migration to GiG’s cutting-edge technology, PowerPlay is poised to enhance its offerings even further.

With a growing emphasis on cutting-edge artificial intelligence and automation, PowerPlay can also now call on the full power of dynamic AI tools DataX and LogicX, with the incorporation of advanced machine learning models into their toolkit, enhancing decision-making processes and rule building helping to deliver significant increases in player acquisition and customer retention. Innovative sportsbook SportX will boost PowerPlay’s offering by providing advanced bet-builder capabilities, dynamic odds, and a comprehensive suite of localised features, including horse racing and virtual sports betting.

The launch carries significance as further evidence of GiG’s accelerated delivery cadence, as the fourth publicly announced partner launch this year. GiG has implemented a suite of strategic improvements over the past year, and is set to further escalate launches throughout 2025, reinforcing its commitment to seamless execution and growth.

GiG’s has been one of the forerunners of regulated market expansion in iGaming for over 10 years, facilitating smooth market entries in complex regulated environments not only in North America, but across key markets in Europe, Latin America and now the Philippines in Asia, strengthening its position as a reliable and strategic technology partner for operators globally.

Having regulated in April 2022, online gaming in Ontario has enjoyed significant growth under the guidance of the AGCO (Alcohol & Gambling Commission). As of the second quarter of the 2024-25 fiscal year , Ontario’s online gambling market reached CA$738 million in Gross Gaming Revenue (GGR), reflecting a 1.7% quarter-over-quarter growth and a 35.4% year-over-year increase, according to data supplied by the regulator.

James Coxon, Chief Operating Officer at GiG, commented: “GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners like PowerPlay navigate the complexities of regulated markets. The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth. Our continued focus on delivering brilliant basics, from secure platform infrastructure to optimised user experiences, is key to enabling partners to maximise their potential. We’re proud to be playing a role in PowerPlay’s success and the ongoing evolution of both the Ontarian market and the wider future of iGaming in Canada, reinforcing our reputation as a trusted partner in the regulated space.”

Dean Serrao, Chief Executive Officer at PowerPlay, commented: “The successful migration to GiG’s technology platform is a milestone for PowerPlay as we continue to grow in Ontario. This partnership allows us to offer an enhanced and seamless experience for our players, while leveraging GiG’s flexible and scalable solutions to expand our presence in the market. We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”

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