Lottery
NeoGames launches content with Georgia Lottery, expanding NeoGames Studio’s presence in US

NeoGames S.A. (Nasdaq: NGMS) (“NeoGames” or the “Company”), a technology-driven provider of end-to-end iLottery and iGaming solutions, has expanded the US footprint of NeoGames Studio by launching its range of premium eInstants with the Georgia Lottery Corporation.
The launch significantly elevates the online offering of Georgia Lottery, one of the most successful lotteries in the US, by complementing its range of successful Diggi Games; enabling the operator to enhance its appeal to a broader player demographic and increase opportunities for engagement and retention.
NeoGames Studio has been delivering award-winning eInstant content to lotteries worldwide for over 17 years, vastly improving the offerings of NeoGames’ customers. In North America, the studio’s industry-leading games are live in Michigan, New Hampshire, North Carolina, Virginia, Atlantic Canada, and Alberta (Canada). Launches in West Virginia and Pennsylvania are scheduled for later in 2024, further expanding the studio’s presence in the continent.
Hili Shakked, Managing Director of NeoGames Studio, said: “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US. I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”
Gretchen Corbin, President and CEO of the Georgia Lottery Corporation, said: “The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players. Diggi Games contribute greatly to the Georgia Lottery’s mission to maximize revenues for Georgia’s HOPE Scholarship and Pre-K programs. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”
Latest News
Brightstar Lottery’s VP of Global Lottery Marketing, Michelle Carney to be Inducted into Lottery Industry Hall of Fame

International Game Technology PLC, doing business as Brightstar Lottery (Brightstar), announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL).
“Michelle is an incredible asset to Brightstar, its partners and customers, and the entire lottery industry. Over the course of her highly accomplished 25-year career, she has successfully cultivated strategic partnerships, contributed to Brightstar’s global lottery leadership, and championed innovation to drive the evolution of lottery forward. Michelle is a shining reflection of what our new brand represents: an optimistic source of inspiration and innovation for lottery. All of us at Brightstar congratulate Michelle on her well-deserved induction into the Lottery Industry Hall of Fame,” said Vince Sadusky, CEO of Brightstar.
“It is a great honor to be inducted to Lottery Industry Hall of Fame and stand alongside all of the lottery professionals who contributed so much to our industry, many of whom inspired and supported me over the years. I am grateful for the privilege to collaborate with my colleagues at Brightstar and in the industry around the globe and look forward to continue working together to drive the success of lottery and contributions to good causes,” said Carney.
In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications, and B2C marketing campaign materials to support customer launches of new game content. She also manages Brightstar’s relationships with industry associations such as the World Lottery Association (WLA), European Lotteries (EL) and NASPL. Under Carney’s strategic planning and guidance, Brightstar is positioned as the industry leader at all trade shows, conferences and events, including customer visits and RFI/RFP presentations.
A recent industry highlight was Carney’s leadership of the development and implementation plan to deliver a $5 Mega Millions game in April 2025, on behalf of the Mega Millions Consortium. She developed an inclusive technical, operational, and retail execution strategy that provided the framework for a successful project delivery of all key milestones across 11 subcommittees comprising lottery and vendor employees. Her comprehensive oversight and leadership ensured that 47 U.S. lotteries and all vendor partners experienced a successful game launch. In earlier years, Michelle collaborated with MUSL and Mega Millions working groups on other multi-jurisdictional game rollouts including Cross-Sell, $2 Powerball, and Cash 4 Life.
The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.
“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.
“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
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