The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

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Xtremepush opens Brazil office in São Paulo

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Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, is opening an office in São Paulo as it continues to invest in the LatAm region.

To aid this expansion, experienced sports betting and CRM specialist, Álvaro Camargo has been hired as Country Manager, and will be building a team to ensure Xtremepush’s Brazilian clients and partners are fully supported with all their CRM, loyalty and gamification needs.

Camargo joins from WeContent, a leading digital marketing company for iGaming in Brazil, where he held the role of Operations Director since 2016. The São Paulo native has vast experience within CRM and has been using the Xtremepush platform as a customer over the past few years.

Xtremepush is exhibiting at next week’s SBC Summit Rio with Camargo attending alongside CEO Tommy Kearns who will be taking part in the ‘AI Revolutionising the Future of Betting Products’ panel. The company lifted the lid on its groundbreaking new AI solution at ICE London and will be on hand to explain its benefits to attendees in Rio.

The opening of the Brazil office and appointment of Camargo is the latest stage in Xtremepush’s growth plan in LatAm following deals over the past few months with casino platform and game developer Vibra Gaming, Brazilian sportsbooks Playr.Bet and Betsul and Arena Esportiva.

Tommy Kearns, CEO of Xtremepush, said: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo.

“There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.

“We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”

Álvaro Camargo said: “I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.

“As we’ve seen in the US over the past few years, acquisition is the initial battle but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.

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“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”

Xtremepush is exhibiting at SBC Summit Rio (Stand A560) next week and CEO Tommy Kearns is speaking on the ‘AI Revolutionising the Future of Betting Products’ panel at 11:20 local time on Thursday 7 February.

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Financial

Detroit Casinos Report $106.9M in August Revenue

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The Michigan Gaming Control Board has reported that Detroit’s three casinos—MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown—collectively generated $106.9 million in revenue for August 2025.

Table games and slot machines accounted for $105.7 million of the monthly total, while retail sports betting contributed $1.2 million.

August 2025 Market Share

• MGM Grand Detroit: 48%

• MotorCity Casino: 30%

• Hollywood Casino at Greektown: 22%

Table Games and Slot Machine Revenue

Revenue from table games and slots decreased by 4.6% compared with August 2024 and 0.3% from July 2025. From January 1 through August 31, combined table games and slots revenue was down 1.2% year-over-year.

Casino-specific revenues compared to August 2024 were:

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• MGM Grand Detroit: $51.7 million, down 4.0%

• MotorCity Casino: $31.2 million, up 1.4%

• Hollywood Casino at Greektown: $22.8 million, down 13.0%

The three casinos paid $8.6 million in state gaming taxes in August 2025, down from $9.0 million in August 2024. They also submitted $12.6 million in wagering taxes and development agreement payments to the City of Detroit.

Retail Sports Betting Revenue

In August 2025, the casinos reported a combined retail sports betting handle of $6.8 million, generating $1.2 million in gross receipts. Qualified adjusted gross receipts (QAGR) from retail sports betting decreased by 26.7% from August 2024 but increased 20.2% from July 2025.

QAGR by casino:

• MGM Grand Detroit: $264,076

• MotorCity Casino: $548,749

• Hollywood Casino at Greektown: $427,999

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The casinos paid $46,903 in state taxes from retail sports betting revenue and submitted $57,326 in wagering taxes to the City of Detroit.

Fantasy Contests

Fantasy contest operators reported $513,880 in adjusted revenues for July 2025 and paid $43,166 in taxes.

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Circa Survivor Hits Record-breaking Guarantee of $15 Million

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Circa Sports has done it again – the Las Vegas-based sports betting brand’s record-breaking professional football contest Circa Survivor reached 15,000 sign-ups as of 3 September, covering the guarantee of $15 million. Any additional signups will increase the prize pool, leading to the largest purse ever for this type of contest. Last year’s Circa Survivor guaranteed a $10 million prize pool and awarded a payout of $14,266,000. Reaching the guarantee has officially deemed this year’s Circa Survivor the largest professional football betting contest ever.

Also returning for the 2025-26 season, Circa Million VII features a $6 million guarantee. With 4570 entries as of 3 September, Circa Sports faces a $1,430,000 overlay. This means that Circa Million VII entries will have more implied value, as the prize pool will be supplemented by Circa Sports.

The new ultra-luxury survivor-style contest with a $1.5 million guarantee, Circa Grandissimo, sits at 49 entrants with a $100,000 buy in each.

To catch up on the action from the 2024-25 Circa Survivor season, stream “Circa Survivor: The Quest for $14.2 Million” now available on VSiN, The Sports Betting Network, spotlighting the high-stakes action of the world’s largest professional football contest. Produced by Longball Productions, the docuseries follows contestants from across the country as they compete in the 2024 Circa Sports Circa Survivor Pro Football Contest, which offered a history-making $14.2 million prize pool.

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Kindbridge Research Institute Launches “Stigma Stand Down” for Military Mental Health

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Kindbridge Research Institute (KRI), a national leader in behavioral addiction research, announced the launch of Stigma Stand Down (SSD), a Colorado statewide initiative dedicated to confronting stigma, breaking down barriers, and fostering resilience among active-duty service members, veterans, and their families impacted by mental health and gambling-related challenges.

Inspired by military “safety stand-downs,” SSD addresses the hidden burdens carried by those who serve, where stigma often prevents seeking help for mental health issues, including gambling disorder – a condition up to 3.5 times more prevalent in military populations than civilians. With over 60,000 active-duty, guard, and reserve personnel in Colorado, as well as the rapid growth of legalized sports betting since 2018, SSD arrives at a critical time to normalize conversations around mental health, PTSD, depression, substance use, and gambling-related harms.

“Stigma is a silent enemy that leaves our service members and veterans isolated, harming their families, units, and mission readiness. Stigma Stand Down is our frontline response: dismantling shame and delivering free, confidential, evidence-based care designed for military realities. We thank our partners for standing with us and call on more allies to help transform lives and build stronger communities,” said Mark Lucia, Director of Programming at Kindbridge Research Institute.

Key elements of Stigma Stand Down include:

• Education and Resources: Practical, no-jargon webinars, videos, and courses on gambling disorder, mental health, financial literacy, and stigma reduction, accessible via a dedicated, mobile-friendly website for leaders, families, and providers.

• Free Mental Health Support: Through a partnership with Kindbridge Behavioral Health – a specialized national telehealth provider for gaming, gambling, and mental health issues – military members and their families can access free, confidential virtual therapy sessions.

• Statewide Outreach: Multimedia campaigns, on-base distributions, geographically targeted ads, and veteran-led stories to reach rural and underserved areas, fostering a culture where seeking help is seen as strength.

• Self-Assessment Tools: An anonymous Gambling Self-Check (BBGS) screener providing immediate, personalized feedback to encourage early intervention.

SSD builds on insights from KRI’s 50×4 Vets initiative and partnerships with organizations including the University of Nevada Las Vegas, University of New Mexico, Cactus Advertising Agency, and Kindbridge Behavioral Health. This program was made possible through grants provided by the Colorado Division of Gaming and FanDuel.

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