Press Releases
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track

The ‘Sports Betting’ conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts on the latest sports betting trends, innovative technologies, and the evolving North American sports betting landscape.
The dedicated track will unfold on May 8th-9th, the two core days of the leading iGaming & sports betting event in North America, which is set to host 5,000 attendees at the Meadowlands Exposition Center in New Jersey
The comprehensive track will provide delegates with the opportunity to bolster their educational prowess on key topics such as forging successful operator-league partnerships, exploring the emerging technology set to innovate the sports betting market, the intricate world of media partnerships, and much more.
Opening the first day of the conference track is the panel titled “The Bright Side of Betting: Product Innovation Incoming,” which will explore the expansion strategies employed by operators through new cutting-edge technology. Expert speakers David Senior (Head of Sportsbook, Betsson), Tomer Imber (Senior Director of Sales, Optimove), Joey Levy (CEO, Betr), Scot McClintic (Chief Product Officer, Fanatics Betting and Gaming) and Tim Whitehead (Head of Sportsbook, Rush Street Interactive), will discuss how player-focused augmented experiences can attract new audiences and will explore methods operators can adopt to maintain relevance in this rapidly evolving industry landscape.
The female-led panel, titled “Women’s World Cup in the Spotlight: How Operators Seized Opportunities From the Rising Popularity of Women’s Sports in 2023”, aims to dissect the notable surge in sports betting on women’s sports over the past year. Experts Nicole Pawlak (Senior Director, Special Projects, Athletes Unlimited), Meghan Chayka (Co-Founder, Stathletes), Nancy Hensley (Founding Member, Mercury13), and Jennifer Matthews (Vice President, Brand Strategy, FanDuel), will delve into the strategies employed by operators to capitalize on the growing interest in women’s sports and will examine the essential factors surrounding audience engagement in betting on women’s sports.
The conference’s track’s second day opens with the panel titled “DFS 2.0 – Skill Game or Just Sports Betting With Another Name? How Regulators are Responding,” which will delve into the ongoing debate over whether daily fantasy sports (DFS) primarily involve skill or luck. Esteemed figures Julie Brown (Vice Chairman and Inaugural Chairman, Florida Gaming Control Commission), Derek Schmidt (Partner, Husch Blackwell), Nick Green (General Counsel at Underdog Fantasy), and panel moderator Daniel Wallach (Partner, Wallach Legal) will examine diverse perspectives on the skill versus luck argument, evaluate the future trajectory of DFS regulation, and analyze its broader implications for the industry.
The panel “What Does Regulated Betting on Video Games Look Like?” will focus on the intricacies of regulating virtual gameplay across North America. Industry experts Brett Abarbanel (Ph.D., Executive Director, UNLV International Gaming Institute), Michelle Sadaf-Pena (Executive Director of PMO and Gaming Operations, Wondr Nation), Barbara Demarco (Vice President, Porzio Governmental Affairs, LLC), Seth Schorr (CEO, Fifth Street Gaming), Michele Fischer (Vice President, SIS Content Services, Inc.) and panel moderator Anthony Gaud (Founder, Esports Illustrated) will explore the potential for increased revenue as new audiences are reached. They will also consider the compliance measures necessary to ensure continued healthy, legal growth for stakeholders.
Rasmus Sojmark, CEO & Founder of SBC, said: “Since the regulation of sports betting in 2018, an impressive 38 states now offer sports betting in some form, which is an amazing achievement. Couple that with the emergence of new sports betting technologies, products, and services, the sports betting track provides a unique opportunity to explore innovative strategies, regulatory updates, and market trends shaping the future of sports wagering.
We believe that by hosting the sports betting conference track across both core days of the event, we will be able to provide delegates with comprehensive discussions encompassing every major development within the sports betting landscape, ensuring they are equipped to capitalize on one of the most exciting verticals in the market.”
Alongside the ‘Sports Betting’ track, delegates will have the opportunity to expand their knowledge of the North American market through the dedicated conference tracks such as the ‘Leaders’, ‘iGaming’, ‘Affiliates & Marketing’, ‘Tribal Symposium’, ‘Payments & Tech’ and the ‘Compliance & Regulation’ conference tracks.
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Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month

State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.
The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.
Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.
Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.
“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”
The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.
“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”
As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.
For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.
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Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier

Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).
The winner of this year’s $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.
The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).
“We’re pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,” said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. “Pegasus World Cup Day has become an outstanding showcase of our sport and it’s exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.”
The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racing’s leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sport’s biggest names and is viewed globally.
“We’re thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,” said Aidan Butler, President of 1/ST. “This collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.”
The 2026 Pegasus World Cup will be held in January.
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Plaza Hotel & Casino Partners with Aristocrat Gaming™ debuts Downtown’s First Buffalo & Mo’ Friends™ Slot Area Ribbon cutting event and launch of player promotion: Thursday, Sept. 4, 11 a.m

On Thursday, Sept. 4 at 11 a.m., the Plaza Hotel & Casino will hold a ribbon cutting to celebrate the debut of a new dedicated area for fans of the wildly popular Buffalo™ and Mo’ Mummy™ slot game franchises and other player-favorite Aristocrat Gaming titles. With 63 games, the Buffalo & Mo’ Friends slot area at the Plaza is the only one in downtown Las Vegas.
Located between the casino cage and the Plaza Rewards Players Club, the Buffalo & Mo’ Friends area at the Plaza features numerous fan-favorite Aristocrat Gaming titles, including: Buffalo Ultimate Stampede™, Buffalo Ascension™, Buffalo Power Pays™, Buffalo Triple Power™, Coin Trio Buffalo™, Buffalo and Friends™, Buffalo Diamond Extreme™, Mo’ Mummy, Mo’ Mo’ Mo’ Mummy™, Spooky Link™, Ultimate Fast Cash™, House of the Dragon™, Phoenix Link™, Jackpot Carnival™, Firecracker Fortunes™, Dragon Link™, Lucky Looters™ and more. The eye-catching wraps, bright lights, and distinct game sounds, Buffalo & Mo’ Friends welcomes players to a dedicated space of entertainment and excitement with their favorite games and ones they have yet to experience.
“Our goal on the casino floor is to offer the newest and most popular games to our guests, and our players are big fans of the various Buffalo and Mo’ Mummy games. So, we are thrilled to partner with Aristocrat Gaming on this dedicated game area that sets the Plaza apart from the rest of downtown Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
“We pride ourselves in creating entertaining games that invite players to step into a world of fun with favorite characters, themes and gameplay features,” said Kurt Gissane, Chief Revenue Officer for Aristocrat Gaming. “The creation of the Buffalo & Mo’ Friends gaming area has truly been a collaborative effort with the Plaza team, wanting to give their players Mo’ and the new Buffalo & Mo’ Friends area certainly delivers. We look forward to seeing player excitement when they see all their favorite Aristocrat games in one vibrant area.”
To celebrate the debut of Buffalo & Mo’ Friends on Thursday, Sept. 4, the Plaza will offer Plaza Rewards players a variety of Buffalo-branded swag items and the chance of larger prizes based on the number of points accumulated daily. The Buffalo-themed promotion will last until Oct. 4 or while supplies last. Full rules available at the Plaza Rewards Players Club.
Trademark HOUSE OF THE DRAGONTM owned by Home Box Office, Inc. Used with Permission. Copyright © Home Box Office, Inc. All Rights Reserved.
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