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All Eyes on LatAm Markets at Gaming Insights Rio

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The spotlight shines brightly on the burgeoning Latin American (LatAm) gaming markets as industry leaders converge at Gaming Insights Rio on March 4. Among the frontrunners in this dynamic landscape is Altenar, a stalwart in the iGaming sector, poised to make significant strides in the region.

With a steadfast commitment to LatAm, Altenar has been a pivotal player in driving the growth of sports betting, further solidifying its presence with the inauguration of a strategic office in Uruguay. This strategic move places Altenar in closer proximity to LatAm operators, facilitating enhanced business support operations and fostering stronger partnerships.

The LatAm gaming scene is experiencing a transformative period, notably in Brazil where regulatory changes are reshaping the sports betting landscape. Hugo Llanos, Americas Regional Director for Altenar, underscores the uniqueness of LatAm punters’ preferences, emphasizing their penchant for promotions and penchant for multiple bets, contributing to a vibrant and diverse market ecosystem.

“In LatAm, promotions hold significant sway, enhancing the overall user experience,” Llanos remarked. “From enticing bonuses to engaging multiples, operators must cater to a diverse clientele, ranging from casual punters to astute analysts, ensuring a dynamic and engaging platform.”

Altenar’s suite of products, ranging from top-tier sportsbooks to turnkey solutions, is meticulously crafted to cater to the evolving needs of the LatAm market. With a focus on mobile, desktop, and retail platforms, Altenar empowers operators with agility and adaptability, crucial in navigating the swiftly evolving regulatory landscape.

“At Altenar, we prioritize user experience, offering tailor-made solutions to meet the unique demands of our clients,” Hugo Llanos emphasized. “Our relentless focus on customer satisfaction, coupled with innovative features such as customizable layouts and localized translations, sets us apart in a fiercely competitive market.”

As the race to dominate the LatAm gaming sector intensifies, Altenar stands poised to lead the charge, buoyed by its unwavering commitment to excellence and customer-centric approach. With a dedicated presence in Uruguay and a comprehensive suite of cutting-edge solutions, Altenar remains at the forefront of innovation, driving unparalleled growth and success in the region.

 

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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.â€

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Compliance Updates

Esportes da Sorte holds forum on “Integrity in Sports†with Ceará and Náutico

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Esportes da Sorte holds forum on “Integrity in Sports†with Ceará and Náutico

 

Esportes da Sorte hosted its Match-Fixing Prevention Forum last week at Ceará and Náutico as main sponsor of both clubs. Held in partnership with Sportradar, the initiative is part of a series of in-person workshops, with upcoming sessions planned for Corinthians and Ferroviária.

The project aims to combat illegal practices and reinforce a strong commitment to integrity in sport. Activities were tailored for athletes and members of the technical staff from the men’s and women’s professional teams, as well as the under-20 squads. During the sessions, topics such as the definition of match-fixing, types of fraud, fraudsters’ modus operandi, legal risks, and reputational impacts were covered. Participants were offered practical guidance on how to respond to suspicious approaches.

“This training programme reinforces our commitment to sports integrity and responsible gaming, pillars that guide our actions. We believe education is the best form of prevention, and we want to stand alongside clubs in this joint effort for transparency and the protection of sport,†said Ana Carolina Luna Maçães, Compliance Manager at Esportes Gaming Brasil, the group behind the Esportes da Sorte brand.

“Ceará takes this topic very seriously. The club is an important player in the fight against match-fixing. We act preventively with regular meetings and have a handbook that addresses the topic with our squad. It is our duty to provide these moments of learning for athletes and technical staff. We live in a time when the integrity of sport is being questioned. In this scenario, actions like this are extremely important,†commented Lucas Drubscky, Football Executive at Ceará.

The sessions were led by Felippe Marchetti, Integrity Partnerships Manager at Sportradar, a global sports technology company and recognized authority in sports integrity. In Brazil, Sportradar partners with the Brazilian Football Confederation (CBF) and 17 state federations, monitoring more than 10,000 matches per season. The company recently signed a Technical Cooperation Agreement (TCA) with the Ministry of Finance and the Ministry of Sports.

“Raising awareness among athletes and teams is one of the most effective ways to protect competitions from manipulation. These workshops are designed to equip participants with the knowledge and tools to recognize threats and act responsibly. We are proud to support initiatives like this that strengthen the integrity of Brazilian sports,†said Felippe Marchetti.

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Blokotech unveils Cristian Tonanti as new Casino Partnership Manager

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Blokotech unveils Cristian Tonanti as new Casino Partnership Manager

 

Blokotech, a leading innovator in iGaming software solutions, has appointed Cristian Tonanti as its Casino Partnership Manager. The move strengthens the company’s mission to build technically robust, growth-focused partnerships across Latin America.

Based in Argentina, Tonanti brings an impressive mix of business development knowledge and technical expertise to the company. He has held multiple positions, including Business Development Manager, Broadcast Engineer, and Software Developer – giving him a 360° perspective on both the commercial and technical elements of casino content delivery.

Blokotech Casino Partnership Manager Cristian Tonanti said: “I’m joining Blokotech at an exciting juncture as the company accelerates its next growth stage. I look forward to enhancing our existing casino partnerships, streamlining integrations, and adding new partners that will play a key role in the company’s mission to deliver advanced, localised gaming solutions across Latin America.â€

Tonanti will focus on signing and nurturing casino content partnerships, driving new integrations and onboarding game suppliers, and ensuring efficient delivery and performance.

Blokotech Co-Founder and CEO Salvatore Messina commented: “Cristian’s combination of commercial insight and technical fluency makes him the perfect fit. His experience complements our growth plans in the LatAm region, and we’re confident he’ll bring immediate value to our operations.â€

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