Latin America
All Eyes on LatAm Markets at Gaming Insights Rio

The spotlight shines brightly on the burgeoning Latin American (LatAm) gaming markets as industry leaders converge at Gaming Insights Rio on March 4. Among the frontrunners in this dynamic landscape is Altenar, a stalwart in the iGaming sector, poised to make significant strides in the region.
With a steadfast commitment to LatAm, Altenar has been a pivotal player in driving the growth of sports betting, further solidifying its presence with the inauguration of a strategic office in Uruguay. This strategic move places Altenar in closer proximity to LatAm operators, facilitating enhanced business support operations and fostering stronger partnerships.
The LatAm gaming scene is experiencing a transformative period, notably in Brazil where regulatory changes are reshaping the sports betting landscape. Hugo Llanos, Americas Regional Director for Altenar, underscores the uniqueness of LatAm punters’ preferences, emphasizing their penchant for promotions and penchant for multiple bets, contributing to a vibrant and diverse market ecosystem.
“In LatAm, promotions hold significant sway, enhancing the overall user experience,” Llanos remarked. “From enticing bonuses to engaging multiples, operators must cater to a diverse clientele, ranging from casual punters to astute analysts, ensuring a dynamic and engaging platform.”
Altenar’s suite of products, ranging from top-tier sportsbooks to turnkey solutions, is meticulously crafted to cater to the evolving needs of the LatAm market. With a focus on mobile, desktop, and retail platforms, Altenar empowers operators with agility and adaptability, crucial in navigating the swiftly evolving regulatory landscape.
“At Altenar, we prioritize user experience, offering tailor-made solutions to meet the unique demands of our clients,” Hugo Llanos emphasized. “Our relentless focus on customer satisfaction, coupled with innovative features such as customizable layouts and localized translations, sets us apart in a fiercely competitive market.”
As the race to dominate the LatAm gaming sector intensifies, Altenar stands poised to lead the charge, buoyed by its unwavering commitment to excellence and customer-centric approach. With a dedicated presence in Uruguay and a comprehensive suite of cutting-edge solutions, Altenar remains at the forefront of innovation, driving unparalleled growth and success in the region.
Latest News
Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.
Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.
Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.
Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.
Latest News
CT Gaming Installs NEXT Slot Cabinets at Masaris Piura Gaming Venue

CT Gaming has installed NEXT slot cabinets at the Masaris Piura gaming venue, operated by Holding Masaris. Located in the vibrant city of Piura, this latest project marks another significant step in CT Gaming’s expansion across key regions in Latin America.
The installation showcases CT Gaming’s top-performing combination of advanced hardware and engaging content. The sleek NEXT cabinets are equipped with the bestselling multigame Diamond King 3, delivering an exceptional player experience through immersive gameplay аnd contemporary graphics.
“We are proud to see our partnership with Holding Masaris continue to grow with this new installation in Piura. Masaris Piura is a landmark venue in the region, and we are excited to bring our premium gaming solutions to its players,” said Georgi Koprinarov, General Manager for Latin America at CT Gaming.
The Diamond King 3 multigame pack features 50 exciting titles, including the legendary Mega Jack Trio — Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party — combining nostalgic appeal with enhanced graphics and bonus features. The combination ensures high entertainment value and strong performance for operators.
Compliance Updates
MC Games Announces Ombudsman Channel for User Questions

MC Games has officially announced its exclusive ombudsman channel. The space arises to listen carefully to the opinions, suggestions, doubts and possible complaints of the platform’s users, ensuring direct dialogue and continuous improvement of the services offered.
Thinking about every detail so as not to leave any player with an unsolved problem, MC Games offers several steps to help players: First, the bettor finds a team with humanized support, 24 hours a day, in the chat. If the problem is still not resolved, the gaming platform offers the Ombudsman Channel to answer major questions, which are beyond the basic guidelines on how to withdraw, make a deposit or other such issues.
In a simple and intuitive way, the user is faced with the “Report on the Web” button on the site, directing him to the Customer Service Center. There, he will be able to answer questions, with the requested information, ensuring that his service happens quickly, safely, and efficiently.
The same space also works for those who want to share compliments, report the browsing experience on the platform and even send suggestions, so that the MC Games team can increasingly improve the experience of its audience, offering the most innovative in the market.
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