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Latin America

All Eyes on LatAm Markets at Gaming Insights Rio

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The spotlight shines brightly on the burgeoning Latin American (LatAm) gaming markets as industry leaders converge at Gaming Insights Rio on March 4. Among the frontrunners in this dynamic landscape is Altenar, a stalwart in the iGaming sector, poised to make significant strides in the region.

With a steadfast commitment to LatAm, Altenar has been a pivotal player in driving the growth of sports betting, further solidifying its presence with the inauguration of a strategic office in Uruguay. This strategic move places Altenar in closer proximity to LatAm operators, facilitating enhanced business support operations and fostering stronger partnerships.

The LatAm gaming scene is experiencing a transformative period, notably in Brazil where regulatory changes are reshaping the sports betting landscape. Hugo Llanos, Americas Regional Director for Altenar, underscores the uniqueness of LatAm punters’ preferences, emphasizing their penchant for promotions and penchant for multiple bets, contributing to a vibrant and diverse market ecosystem.

“In LatAm, promotions hold significant sway, enhancing the overall user experience,” Llanos remarked. “From enticing bonuses to engaging multiples, operators must cater to a diverse clientele, ranging from casual punters to astute analysts, ensuring a dynamic and engaging platform.”

Altenar’s suite of products, ranging from top-tier sportsbooks to turnkey solutions, is meticulously crafted to cater to the evolving needs of the LatAm market. With a focus on mobile, desktop, and retail platforms, Altenar empowers operators with agility and adaptability, crucial in navigating the swiftly evolving regulatory landscape.

“At Altenar, we prioritize user experience, offering tailor-made solutions to meet the unique demands of our clients,” Hugo Llanos emphasized. “Our relentless focus on customer satisfaction, coupled with innovative features such as customizable layouts and localized translations, sets us apart in a fiercely competitive market.”

As the race to dominate the LatAm gaming sector intensifies, Altenar stands poised to lead the charge, buoyed by its unwavering commitment to excellence and customer-centric approach. With a dedicated presence in Uruguay and a comprehensive suite of cutting-edge solutions, Altenar remains at the forefront of innovation, driving unparalleled growth and success in the region.

 

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Compliance Updates

Aviatrix receives certifications in Brazil

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The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.

Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.

This means Brazilian players can now enjoy the most innovative crash game on the market –  one that has already gained a loyal following across Latin America.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.â€

Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.

The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.

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SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios

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SkillOnNet Strengthens Mexican Market Offering with Light & Wonder, Elk Studios

 

Light & Wonder and ELK Studios’ games to be unleashed on Mexican market

Global entertainment brand SkillOnNet has expanded its existing partnerships with Light & Wonder and ELK Studios by launching their premium gaming content in the burgeoning Mexican market.

This expansion reinforces SkillOnNet’s commitment to delivering top-tier gaming experiences to players in regulated markets across the globe.

Players in Mexico will now have access to a rich portfolio of Light & Wonder and Elk Studios titles on SkillOnNet-powered Spanish-language casino brands, including its flagship, PlayUZU.

Light & Wonder is a global gaming powerhouse that developed some of the world’s most famous slot games, including ‘Dragon Train’, ‘Hot Hot Blazing Locks’, ‘Double Dragon’, ‘Squid Game’ and ‘Stargate Megaways’.

In 2021, the company acquired maverick Swedish game developer, ELK Studios. ELK is known for cutting-edge games that blend unique storytelling and humour with off-the-chart playability, such as ‘Nitropolis’, ‘Tinkerbot’ and ‘Pirot’, as well as for its signature X-iter and CollectR mechanics.

Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to bring Light & Wonder’s and Elk Studios’ superb portfolios to our Mexican customers. Both studios have a strong reputation for developing world-class content, and their games have already proven to be hugely popular in other markets. By strengthening these partnerships, we continue to offer our players in Mexico an unmatched gaming experience with top-tier titles.â€

Jack Riley, Commercial Account Director at Light & Wonder said: “It’s great to build on our highly successful partnership with SkillOnNet, enhancing our shared commitment to delivering high-quality, immersive gaming experiences. Through this expansion, we’re ensuring that more players have access to the rich variety of games that have made Light & Wonder and ELK Gaming leaders in the industry.”

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Latest News

CT Gaming Expands Presence with New Installations in Panama

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CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series.

Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe, and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.

“We see immense potential in the Panamanian market and are committed to strengthening our presence in the region. This installation is just the next step in our expansion plan, and we are enthusiastic about the opportunities that lie ahead,†said Roberto Muñoz, Regional Representative at CT Gaming.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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