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Compliance Updates

MediaTroopers Obtains Maine License

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Digital marketing agency MediaTroopers has secured a temporary license from the Maine Gambling Control Unit to operate as an affiliate in the state. This marks a significant milestone for the company, enabling it to promote its licensed sportsbook partners in Maine.

Maine’s Sports betting legislation came into effect on July 31, 2022. It allows in-person betting at casinos and off-track betting facilities, as well as online wagering through platforms that are licensed by the state, including Caesars Sportsbook and DraftKings. The law also permits state tribes to offer statewide mobile sports betting and establish retail sportsbooks at gaming facilities.

Media Troopers is a leading provider of marketing and acquisition services to online betting and igaming operators in North America. With the addition of Maine, the company is now licensed in 14 states and active in 25 states, plus Ontario, Washington D.C., and Puerto Rico.

The addition of this license will allow Media Troopers to add Maine to its respectable list of states the company now operates in, including Michigan, Iowa, Indiana, Connecticut, New Jersey, and Pennsylvania. Obtaining the license in Maine coincides with Media Troopers’ North American coverage strategy, where the company invests considerable resources and efforts into establishing a presence for its clients in every state where sports betting and igaming are legal.

As Shmulik Segal, Co-Founder and CEO of MediaTroopers, said upon receiving the license: “Being on the ground in Maine is another huge milestone. But for us, the work has just begun. As in every new state we enter, it’s all about creating the right conditions to allow our clients to hit the ground running.”

Segal also expressed optimism about prospects in Maine. “Receiving the Maine affiliate license is a testament to our team’s hard work and our commitment to obtaining all the relevant licenses – even when the licensing process is a big initial investment of time and resources. We believe in maintaining compliance and excellence in the igaming industry,” Segal remarked.

“Maine’s welcoming approach to sports betting provides an exciting opportunity for us to leverage our expertise and contribute to the growth of a responsible and dynamic market.” He added, “Our goal is to ensure Maine residents have access to the best and most responsible online gambling experiences, and we are eager to work with our partners to make this a reality.”

According to the American Gaming Association, it is estimated that about one in five adults plan to bet on the Super Bowl this year, bringing the total to nearly 68 million adults placing an estimated $23.1 billion in wagers (up from last year’s $16 billion). With the Super Bowl happening this weekend, this license will open up new opportunities for Media Troopers to reach a wider audience and capitalize on the excitement surrounding the event.

 

 

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Compliance Updates

Representatives from AGRESE and LOTESE Visits Lottopar

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On July 3rd and 4th, the Paraná State Lottery (Lottopar) received at its headquarters representatives from the Sergipe State Public Services Regulatory Agency (AGRESE) and the Sergipe State Lottery (LOTESE), on an institutional visit aimed at exchanging experiences and technical in-depth study on the regulation, operation and control model of state lottery activity.

During the two-day event, visitors learned in detail about the regulatory framework built by Lottopar, the systems adopted to ensure the traceability and security of operations, the criteria for accrediting operators and laboratories, and the responsible gaming and anti-money laundering policies implemented since the organization’s founding.

“We are delighted to welcome AGRESE and LOTESE. We believe that the development of state lotteries necessarily involves this type of technical cooperation, where successful experiences can be shared and adapted to the needs of each federative entity. The Lottopar model is constantly evolving, and it is a pleasure to be able to contribute to other states that, like Sergipe, demonstrate a commitment to serious, safe, and responsible regulation,” Lottopar CEO Daniel Romanowski said.

The exchange of information between states is essential for consolidating a safer, more efficient national lottery environment aligned with international best practices. The visit also reinforces the importance of joint action between regulatory agencies and state lotteries in formulating effective public policies.

AGRESE CEO Mr. Luiz Hamilton Santana de Oliveira said: “The institution is very honored and pleased to have hosted this technical visit, as it was a very productive two days, where we were able to further enhance our knowledge. We will implement what we learned and saw here into our regulations back in Sergipe.”

Adriana França Coserva Hide, CEO of LOTESE, said: “On behalf of Loterias de Sergipe, I would like to express our deep gratitude to the Lottopar team for the warm welcome and, most importantly, congratulate them on the exemplary work they have been doing. We were impressed by the level of excellence, professionalism, and commitment to social well-being that permeates Lottopar’s entire structure and operations. This exchange of experiences was extremely enriching and reinforces our conviction that cooperation between state public lotteries is a fundamental path to strengthening the sector in Brazil. We leave here inspired and even more committed to the mission that unites us.”

The agenda concluded with technical visits to Lottopar’s strategic departments and the headquarters of accredited partners, focusing on practical observation of operations. New joint initiatives are expected to be established soon, solidifying a virtuous cycle of cooperation between Brazilian public lotteries.

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Compliance Updates

INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

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INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

 

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.

The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”

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MIXI Receives AGCO Approval for PointsBet Acquisition

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PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.

PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.

Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.

MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).

The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.

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