RMG and Tabcorp announce exclusive international media partnership in Australasia
Tabcorp and Racecourse Media Group (RMG) are delighted to announce a new partnership to serve audiences in Australia and New Zealand. The five-year term commences on January 1, 2024
The exclusive arrangement will see Tabcorp distribute its suite of market-leading Sky Racing channels in the territory for tote (pari-mutuel) wagering for RMG’s British and Irish content, as well as fixed odds wagering for RMG’s British racecourses. The agreement enables Sky Racing to broadcast top-class and competitive British and Irish racing to both wagering and non-wagering audiences.
RMG’s content set features racing from 34 British racecourse-shareholders, including Jockey Club racecourses, such as Epsom, Newmarket, Aintree and Cheltenham, and independent racecourses, such as York and Goodwood (pictured above).
Adam Brownlee, General Manager at Sky Racing (Australia), said: “Sky Racing is the home of racing in Australia, broadcasting more than 150,000 races live every year into 4,000 outlets and 1.3m homes across Australia. This partnership will grow and promote British and Irish content throughout Australasia which is a great outcome for the industry.”
Maritn Stevenson, RMG CEO, said: “We are delighted to be teaming up with Tabcorp and the pre-eminent brand of Sky Racing. British racing, and Irish via the tote service, will enjoy a terrific shop window in Australia and New Zealand, and we look forward to working closely together on maximizing the profile of, and revenues for, our racecourses.”
