Latin America
Sportradar Selected by Caribbean CAGE to Transform the Sports Betting Experience for Bettors in the Caribbean Community and South America
Sportradar and Caribbean CAGE LLC enter into a partnership to bring world-class sports betting technology, content and managed trading services to the Caribbean community and South America
Sportradar (NASDAQ: SRAD) has been selected as the official technology and services provider to Caribbean CAGE LLC as the Caribbean and Latin American gaming company seeks to establish a high-quality and immersive sports betting offering for bettors in multiple jurisdictions including Antigua and Barbuda, Barbados, Guyana, Saint Lucia and St Kitts and Nevis. The multi-year agreement follows a competitive tender process.
Sportradar is fully implementing ORAKO, its high-performance and feature-rich player account management (PAM) and sports betting solution to launch a customizable omni-channel sportsbook offering that allows Caribbean CAGE LLC to engage bettors in multiple jurisdictions through one integration while delivering a consistent betting experience across retail, desktop and mobile web channels.
The ORAKO solution provides a single point of access to Sportradar’s award-winning portfolio of betting products and services, allowing operators to choose how they configure their sportsbook. Caribbean CAGE LLC has opted to set-up its sports betting offering with managed trading services (MTS), which will provide bettors in the region with access to a comprehensive range of pre-match and live betting content.
Further, the live betting aspect of the agreement connects Caribbean CAGE LLC’s customers with content featuring Sportradar’s premium sports partners, which includes major United States leagues including the NBA, the NHL and MLB as well as globally-recognized sports properties such as the UEFA Champions League. Sportradar also has a major cricket portfolio and expects its cricket offerings to provide great opportunities for Caribbean CAGE LLC customers around the Caribbean community.
“Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply,” the Managed Sportsbook Services Senior Vice-President for Sportradar, Jacob Lopez, said. “Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE LLC and deliver a customizable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”
“We are extremely excited to have entered into a strategic partnership with Sportradar,” the founder of The RLJ Companies, majority owner of Caribbean CAGE LLC, Robert L Johnson, said. “Together we plan to operate sports betting at retail locations and online in markets throughout the Caribbean and Latin America. Caribbean CAGE has existing licenses for sports betting in several countries in the region and we are working towards launching our new partnership during the first quarter of 2024.”
“CAGE Sports will deliver a world-class product to the benefit of small businesses throughout the region,” the Chairman and Chief Executive Officer for Caribbean CAGE LLC, Robert B Washington Jr, said. “Our customers will also benefit by having access to both retail and digital solutions to wager on their sport of choice. We see sports betting as a big part in the growth of our company. Having Sportradar as our partner creates tremendous value and will assist us in delivering a world-class sports betting experience.”
NOVOMATIC Colombia participated at GAT Expo Bogotá, a prestigious networking event that was hosted at the Hotel Sheraton Bogotá on September 6, 2024. NOVOMATIC Colombia was poised to unveil its latest Linked Progressive Jackpots and multi-game libraries, specifically designed for the LATAM market. Visitors to the NOVOMATIC Lounge enjoyed an exclusive space that offers a unique entertainment experience. Guests also had the chance to interact with NOVOMATIC experts, explore new product offerings and see the most recent releases up close. NOVOMATIC presented an exciting range of special promotions, making their booth a must-visit destination for anyone interested in the latest advancements in gaming technology.
Launch of the GOLDEN LINK saga
The event marked the highly anticipated launch of the GOLDEN LINK saga, which includes a thrilling array of games and the chance to win big. This line of Linked Progressive Jackpot solutions features the new Superia CASH CONNECTION Volume 2 with the BLACK EDITION II 3.27 cabinet, and the NOVO LINE GOLDEN LINK Edition 1 with the MASTER SL 3.32 cabinet, offering a highly engaging visual experience for gaming venues.
New jackpot and multi-game solutions
Attendees also had the opportunity to explore the latest addition to the CASH CONNECTION series lineup: the NOVO LINE CASH CONNECTION Edition 4 with the PANTHERA 2.27 cabinet, a combination that promises to captivate audiences in the region with advanced graphics and proven gameplay mechanics. The IMPERA LINK Series 2 with the BLACK EDITION II 3.27 cabinet was also on display, combining cutting-edge technology with a sleek, premium design.
For fans of multi-game libraries, NOVOMATIC exhibited the NOVO LINE in the classic FUNMASTER 2.27 cabinet, catering to a wide range of player preferences.
“NOVOMATIC’s Linked Progressive Jackpots have shown exceptional performance in gaming venues across Colombia and Central America, surpassing the average performance by 30% in all cases. Over the past year, NOVOMATIC has installed more than 100 jackpots across the region, highlighting the popularity and success of our solutions,” said Manuel Del Sol, CEO of NOVOMATIC Gaming Colombia.
Closer to the customer
“We are excited that we showcased our outstanding line of Linked Progressive Jackpots at GAT Expo Bogotá, which have been met with great enthusiasm throughout the region. The NOVOMATIC Lounge offered a fantastic opportunity to strengthen relationships with our customers in a more personal and dynamic setting, and our special promotions ensured that all attendees experienced the very best that NOVOMATIC has to offer,” said Mónica Serrato, Commercial Coordinator at NOVOMATIC Gaming Colombia.
Studio’s renowned content boosts aggregator’s vast offering
Infingame, a fast-growing iGaming aggregator, has secured a content aggregation partnership with prominent online casino games provider Fazi.
Following a successful integration, Infingame will help to expand the global reach of Fazi’s content, including across LatAm where the aggregator continues to cement its market presence with new operator launches. The studio’s array of titles will also benefit from Infingame’s complete suite of engagement and support tools to further enhance the user experience.
Boasting a portfolio of over 160 games live across 50 countries, Fazi has been providing premium iGaming software solutions for the past 30 years, with Infingame the latest to benefit from the studio’s immersive titles including Wild Hot 40, Golden Crown and Wild Lucky Clover.
Infingame’s platform currently boats more than 15,000 games from over 200 established providers which are designed to improve player acquisition and retention and generate profitable growth for partners.
The aggregator’s latest collaboration underlines its mission to continually develop its games offering and deliver a range of experiences which align with global player preferences.
Ernest Lewicki, Head of Sales at Infingame, said: “We’re delighted to reveal our partnership with Fazi and host the supplier’s innovative, fresh and engaging content on our aggregation platform. As we work towards strengthening our market presence across the LatAm region, delivering Fazi’s portfolio to our pool of operator partners puts us in great stead and we look forward to watching this collaboration flourish.”
Srdjan Stanojevic, Director of Commercial iGaming Division at Fazi, said: “Launching our content with Infingame shows our dedication to ensure we are constantly evolving and looking for exciting opportunities to further strengthen our reach. Infingame has achieved remarkable success in recent times, and we are confident through this partnership we will be able to further tap into the rapidly growing LatAm market.”
On September 11th, Zitro gathered the Mexican gaming industry in Mexico City for its Zitro Experience event. This annual gathering, which has already become a benchmark for the sector in Mexico, exceeded all expectations with a product presentation that marked a before and after. The company introduced a new gaming concept, demonstrating once again its commitment to innovation, in a lively and networking atmosphere, ending in a fantastic party.
Johnny Ortiz Viveiros, Founder of Zitro, added: “Mexico has been instrumental to Zitro’s growth, and our ongoing success reflects our team’s dedication and the trust that operators place in our products. We are proud to have presented a new innovative gaming concept and reaffirmed our commitment to the gaming industry in Mexico. We extend our heartfelt appreciation to all our clients for their presence and support at this event.
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