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Sportradar Selected by Caribbean CAGE to Transform the Sports Betting Experience for Bettors in the Caribbean Community and South America

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Sportradar and Caribbean CAGE LLC enter into a partnership to bring world-class sports betting technology, content and managed trading services to the Caribbean community and South America

Sportradar (NASDAQ: SRAD) has been selected as the official technology and services provider to Caribbean CAGE LLC as the Caribbean and Latin American gaming company seeks to establish a high-quality and immersive sports betting offering for bettors in multiple jurisdictions including Antigua and Barbuda, Barbados, Guyana, Saint Lucia and St Kitts and Nevis. The multi-year agreement follows a competitive tender process.

Sportradar is fully implementing ORAKO, its high-performance and feature-rich player account management (PAM) and sports betting solution to launch a customizable omni-channel sportsbook offering that allows Caribbean CAGE LLC to engage bettors in multiple jurisdictions through one integration while delivering a consistent betting experience across retail, desktop and mobile web channels.

The ORAKO solution provides a single point of access to Sportradar’s award-winning portfolio of betting products and services, allowing operators to choose how they configure their sportsbook. Caribbean CAGE LLC has opted to set-up its sports betting offering with managed trading services (MTS), which will provide bettors in the region with access to a comprehensive range of pre-match and live betting content.

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Further, the live betting aspect of the agreement connects Caribbean CAGE LLC’s customers with content featuring Sportradar’s premium sports partners, which includes major United States leagues including the NBA, the NHL and MLB as well as globally-recognized sports properties such as the UEFA Champions League. Sportradar also has a major cricket portfolio and expects its cricket offerings to provide great opportunities for Caribbean CAGE LLC customers around the Caribbean community.

“Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply,” the Managed Sportsbook Services Senior Vice-President for Sportradar, Jacob Lopez, said. “Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE LLC and deliver a customizable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”

“We are extremely excited to have entered into a strategic partnership with Sportradar,” the founder of The RLJ Companies, majority owner of Caribbean CAGE LLC, Robert L Johnson, said. “Together we plan to operate sports betting at retail locations and online in markets throughout the Caribbean and Latin America. Caribbean CAGE has existing licenses for sports betting in several countries in the region and we are working towards launching our new partnership during the first quarter of 2024.”

“CAGE Sports will deliver a world-class product to the benefit of small businesses throughout the region,” the Chairman and Chief Executive Officer for Caribbean CAGE LLC, Robert B Washington Jr, said. “Our customers will also benefit by having access to both retail and digital solutions to wager on their sport of choice.  We see sports betting as a big part in the growth of our company. Having Sportradar as our partner creates tremendous value and will assist us in delivering a world-class sports betting experience.”

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SPORTRADAR’S ORAKO TO POWER VICCA GROUP’S “NEW” ZAMBA SPORTSBOOK IN COLOMBIA

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Vicca Group is implementing Sportradar’s (NASDAQ: SRAD) all-in-one ORAKO sportsbook to power its sports betting business in Colombia. To deliver a modern wagering experience for customers of its Zamba sportsbook, the South American operator is leveraging ORAKO’s feature-rich and high-performance capabilities that scale in real-time and are optimised for intense data loads around popular betting events.

Driven by Sportradar’s advanced artificial intelligence capabilities, ORAKO’s technical components have been independently certified by Colombia’s market regulator, Gaming Labs International (GLI). This endorsement confirms that the systems powering the refreshed Zamba sportsbook adhere to local licencing and compliance requirements. Further, the GLI certification allows Sportradar to partner with any licenced sports betting business in the Colombian market.

The Zamba sportsbook is underpinned by Sportradar’s Managed Trading Services (MTS), a market leading trading and risk management tool, and features a comprehensive range of pre-match and live betting content from Sportradar’s premium sports partners which include major U.S. leagues including the NBA, NHL and MLB, as well as competitions from global soccer organisations such as CONMEBOL and UEFA.

Jacob Lopez, Senior Vice President Managed Sportsbook Services at Sportradar said: “Sportradar is well positioned to further Zamba’s growth ambitions in the dynamic Colombian market. ORAKO provides operators access to Sportradar’s full portfolio of betting products and services, providing them the ability to choose how to set-up their sportsbook. Combined with our team’s deep industry insights and unparalleled expertise, the Vicca Group now has the tools to provide an exciting, best-in-class sports betting experience to their customers.”

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Enrique Amorocho, Business Development Manager at ZAMBA said: “We greatly value the state-of-the-art technology and innovation that Sportradar brings to the table via the ORAKO solution. Through our collaboration we can offer our customers a more advanced and exciting online sports betting experience with an expanded range of sports events and a greater variety of betting markets.”

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Latin America

ZITRO CELEBRATES GROWTH IN PERU WITH EXCLUSIVE ZITRO EXPERIENCE EVENT

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Zitro held its Zitro Experience event on June 12th at the exclusive Villa Cosentino in Lima, Peru. The event was a unique opportunity to network in a relaxed atmosphere, while customers enjoyed a spectacular product presentation, followed by a fantastic musical performance.

“Our Zitro Experience event was the perfect opportunity to connect with our clients in Peru,” said Alejandra Burato, Zitro’s Regional Director for Latin America. “At Zitro, we have a strong commitment to the Peruvian market, and this event was a true celebration of our continued success in the country. We’ve been present in Peru for several years now, and our dedication is reflected in our constant investment of resources, the expansion of our team, and our gradual growth across gaming establishments in the country.”

At this edition of Zitro Experience Peru, the company presented a wide range of new products and games specifically designed for the region’s audience. Zitro offers Peruvian operators’ products with greater added value, characterized not only by the interconnected version of their machines in the same room (LAP) but also by the possibility of interconnecting machines in multiple locations, under a Wide Area Progressive (WAP) network. This product line allows operators to link Zitro’s premium WAP games, on the Altius Glare cabinet, across all their locations.

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Zitro also presented games with proven performance in various markets worldwide in recent months. These include ‘Fu Frog’, ‘Fu Pots’, and ‘Billy the Pig’. Furthermore, the company unveiled its latest releases: ‘Energy Link’, ‘Drum Dynasty’, ‘Night Link’, ‘Hit Selection’, and ‘Epic Empires’.

In addition to these titles, Zitro also introduced the new ‘Mega Lounge’ concept. This designated area within the casino features a selection of Zitro games and machines interconnected with each other. All machines playing in the lounge simultaneously will contribute to a MEGA jackpot. When a player wins the MEGA, all machines will celebrate together, providing players with a unique communal gaming experience. ‘Mega Lounge’ allows operators to combine different Zitro games and cabinets under the same concept to offer an enhanced and diverse gaming experience, making it unique in the industry.

Sebastian Salat, Zitro’s President International, added: “Our Zitro Experience event has been a wonderful opportunity to meet, once again, with customers and friends and showcase the products we have developed for the market. This event will undoubtedly solidify our position as the leading casino supplier in Peru and further strengthen our achievements in the region. At Zitro, we are convinced of the enormous potential offered by this market, and therefore, our project focuses on continuing to grow in the country and across LatAm.”

 

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Aposta Ganha partners with Netflix to become first gaming company to team up with the streaming giant in Brazil

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.

Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.

The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.

Aposta Ganha’s debut advert can be viewed on youtube.

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Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”

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