BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The U.S. Space Force has launched the Quantum Esports Series, a groundbreaking esports league designed to cultivate and showcase the next generation of aspiring professional gamers. Powered by the U.S. Space Force and operated in partnership with Vanta, this 11-week tournament series will feature intense competition in VALORANT and Rocket League, with $20,000 in prize money and thousands of dollars in swag up for grabs.

To ensure a platform for emerging stars, players who have reached the top 32 in the VALORANT Champions Tour (VCT) or Rocket League Championship Series (RLCS) within the last 12 months are ineligible to compete. Each split will feature 16 teams per game, and every participating team will receive free expert coaching from Vanta, providing invaluable development opportunities. The goal is to elevate teams on the cusp of professional play and give them a real chance to break into the pro scene.

“The U.S. Space Force recognizes the strong connection between the skills required for competitive gaming and the critical thinking abilities essential to our mission. Just as esports demands strategic thinking, problem-solving, and teamwork, so does defending our nation in the space domain. The Quantum Esports Series is a unique way to connect with talented individuals who possess these valuable skills, and we’re excited to support their growth,” said Mr. Barry Dickey, Director of Strategic Marketing, Air Force Accessions Center, Joint Base San Antonio-Randolph, Texas.

“Esports goes beyond competition; it serves as a proving ground for leadership, strategic thinking, communication, and resilience. Through the Quantum Esports Series, we are excited to help players hone these skills. We are proud to partner with the U.S. Space Force on this initiative, which represents an exciting opportunity to nurture and elevate the next generation of top-tier talent and advance the future of competitive gaming,” said Jimmy Roche, Chief Commercial Officer at Vanta.

Scientific Games has announced that it will continue the successful Scratch-Offs partnership with the Florida Lottery that has helped propel the Lottery to one of the top five performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac). The Florida Lottery will continue the Scientific Games Enhanced Partnership program for three additional years to drive sales performance and increase profits to fund education for Florida’s public schools, colleges, and universities, as well as the state’s Bright Futures Scholarship Program.

The Scientific Games Enhanced Partnership program will continue to provide the Florida Lottery with a robust assortment of products and services, including real-time analytics and insights, portfolio management and game planning, licensed brand services, advanced logistics, retail optimization, and second chance programs. Serving more than 13,500 retailers statewide, Scientific Games operates from its Orlando facility, utilizing the powerful SciTrak Ultra suite—an industry-leading instant game management solution.

John F. Davis, Florida Lottery Secretary, said: “Our mission is to maximize revenues for the enhancement of public education in Florida, which have totaled more than $48 billion thus far. Since 1997, we’ve helped send more than one million Florida students to college on a Bright Futures Scholarship. By extending our Scratch-Off games partnership with Scientific Games, we will continue to put our students’ dreams of higher education within reach.”

The Scientific Games Enhanced Partnership program is used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide. SGEP drove 31% better performance for U.S. lotteries utilizing the program in fiscal year 2023-24 (MAP weekly per capita sales).

John Schulz, President Americas and Global Instant Products for Scientific Games, said: “The Florida Lottery’s partnership and collaboration with Scientific Games has resulted in Scratch-Off performance that is consistently among the best in the world. We’re very proud that our work together has continually improved instant game profits to benefit education in Florida.”