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NEW PUNCH N’ PLAY LOTTERY GAMES FROM SCIENTIFIC GAMES LAUNCH IN NORTH AMERICA

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NEW PUNCH N’ PLAY LOTTERY GAMES FROM SCIENTIFIC GAMES LAUNCH IN NORTH AMERICA

 

Company Will Also Showcase Punch N’ Play Products at North American Association of State & Provincial Lotteries 2023 Conference October 30-November 2

Scientific Games announces that three North American lotteries are offering its latest instant scratch game innovation, Punch N’ Play. A patented game enhancement unique to standard one-sided scratch game play, Punch N’ Play is a folded card that begins with an intuitive, coordinates play action, then incorporates perforated holes for more chances for the player to win. The concept is a first for the global lottery industry.

The Louisiana Lottery launched the USD$5 New Orleans Saints games in August, followed by Loto-Québec’s launch of the sports-themed CAN$5 Le billet game in September, and Atlantic Lottery’s upcoming launch of the wintery CAN$3 Winning Snowballs game in November. All three launches feature the excitement of the Punch N’ Play experience.

“The Louisiana Lottery is always on the lookout for innovative ways to enhance the gaming experience for our players,” said Louisiana Lottery President Rose Hudson. “We thought Punch N’ Play was truly a unique concept and saw it as a perfect match for this year’s New Orleans Saints-branded game and are proud to be the first lottery to offer it to players.”

Punch N’ Play products are the newest game enhancement from innovation teams at Scientific Games and part of the company’s highly innovative portfolio of Strategic Product Enhancements featuring exciting inks, finishes, play styles and one-of-a-kind combinations that sizzle at retail, entertain existing players and attract lottery newcomers.

Punch N’ Play scratch tickets offer a whole new gaming experience for players. When Scientific Games showed us our ticket design, we found it truly innovative. Le billet sports from Loto-Québec features holes that players can punch and makes them feel like they’re at the heart of the sporting action—whether that’s soccer, baseball or football,” said Catherine Dumont, Senior Product Manager for Loto-Québec.

With Punch N’ Play, players scratch coordinates and mark the corresponding play spots on the grid to match three symbols. The opportunity to win continues as the players fold the ticket, punch out the perforated holes, and scratch for more prizes.

“Atlantic Lottery is always on the lookout for new products to ensure there’s something new and exciting for all of our players. These Punch N’ Play games offer our players a unique twist on a traditional product they know and enjoy, making them an excellent addition to our Scratch’N Win portfolio,” said Michael MacKinnon, VP of Product for Atlantic Lottery.

Scientific Games’ debut of Punch N’ Play comes just prior to the North American Association of State & Provincial Lotteries 2023 Conference to be held October 30-November 2 in Milwaukee, Wisconsin, where games will be showcased along with the company’s full portfolio of Strategic Product Enhancements.

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“Building an instant game portfolio that responsibly maximizes profit for lottery beneficiaries is truly a balance of art and science. At Scientific Games, data helps strike that balance. The play experience at every price point, playstyle and product enhancement in the portfolio should be strategically planned to entertain players and deliver sales performance,” said Danielle Hodges, Director of Global Product Innovation & Development for Scientific Games.

With products representing 70% of instant scratch game retail sales globally, Scientific Games is the world’s largest instant games creator, producer and services provider in the world. The company supplies games, technologies, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.

Punch N’ Play™ is a trademark of Scientific Games, LLC.  © 2023 Scientific Games, LLC. All Rights Reserved.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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Latest News

BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

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BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

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Canada

BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

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BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

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