Latest News
Pragmatic Solutions Bolsters Their iGaming PAM Platform with Zimpler Go

The integration, mainly focused on the Brazilian market, significantly streamlines player onboarding
Pragmatic Solutions, provider of next-generation iGaming PAM platform technology for regulated markets, announces the integration of Zimpler Go, the financial company’s player registration and payment solution.
This cooperation offers Pragmatic Solutions’ operator network the benefit of a streamlined player onboarding process and accelerating growth with faster payments and financial compliance checks powered by Zimpler Go.
Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and agile due to its API-based approach. The platform provides a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk, and manage brands, promotions and player experiences with extensive flexibility.
Pre-integrated with hundreds of leading third-party content, payments and service providers, the platform also supports rapid integration of new services of the operators’ choosing. Topping it all off is a complete Content Management System (CMS) designed to power gaming business front-end development.
The new integration expands these capabilities by allowing operators to access Zimpler Go services through a swift activation.
Since 2018, Zimpler has successfully offered its services to top tier iGaming merchants across Europe. Zimpler Go aims at creating a seamless experience by combining the deposit and registration process, therefore streamlining and fast-tracking the onboarding of players. The streamlined process greatly minimises player churn and boosts conversion, which ultimately increases operators’ return on investment for both acquisition and retention.
On the player’s side, unlike other payment methods that charge a fee, with Zimpler Go players can make instant deposits and withdrawals, making their gaming experience a memorable one. Players also feel like they have never abandoned the casino, as the platform is fully customizable with the merchant’s logo and branding.
Johan Strand, CEO at Zimpler, said, “We are excited to be able to support our client Pragmatic Solutions in spearheading the beginning of a new era in the regulated Brazilian iGaming market.
Zimpler Go is a win-win for both end users and merchants. While players will be able to enjoy a seamless registration, deposit and withdrawal experience, Zimpler Go will also streamline player identification and account verification, allowing merchants to fulfil both initial and ongoing Know Your Customer requirements, facilitating source of funds checks and responsible gaming, while helping combat bonus fraud.”
Ashley Lang, CEO at Pragmatic Solutions, said, “We are thrilled to expand the variety of premium services available to our PAM platform licensees with the addition of Zimpler Go. This integration enables our licensees to effortlessly access Zimpler’s services via our iGaming platform, improving their player experiences and enhancing the value we offer through our catalogue of pre-integrated partners.
At Pragmatic Solutions, we are committed to simplifying complex processes and this collaboration demonstrates our dedication to giving operators the tools they require for success. We look forward to the positive impact this new addition will have on player onboarding, payments, and overall operator growth.”
Latest News
Inspired Partners with Jogo de Ouro in Brazil

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.
This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.
Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.”
Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.”
Latest News
Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
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Scientific Games Launches SG Content Hub in Columbia

Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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