partnerships
Scrimmage Announces New Partnership with Kutt

Innovative loyalty program provider, Scrimmage, strikes strategic deal with sports and social gaming app
The unique gamified loyalty program provider Scrimmage (www. Scrimmage .co) today announced the launch of a new partnership with the peer-to-peer (P2P) sports and social gaming app Kutt.
This latest partnership will feature a custom loyalty program that allows bettors to earn cashback on their bets with personalized questlines, perks and tailored rewards and, since the program went live, Kutt has already seen a double-digit increase in bet volume and user referrals.
âWe couldnât be happier to be partnering with Kutt and are excited to offer users an entirely personalized playthrough on the app,â stated Scrimmage founder Dan Taren. âThis partnership showcases the shift from operators to focus on retention and the user experience rather than purely acquisition. Kutt is well positioned for the new generation of bettor that requires the social features and personalization that Scrimmage provides.â
Scrimmage is a rising star in the online gambling industry, building gamified loyalty programs for iGaming operators. Whether itâs enhancing an existing loyalty program or customizing one from scratch, Scrimmage specializes in increasing engagement and improving retention for clients. Clients can segment their users and create custom quests, boosts, rewards and level progression for each segment, allowing for personalization for every different type of user.
According to a study by McKinsey, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this does not happen. Additionally, 78% of consumers said personalization makes them more likely to repurchase.
Kutt is a P2P sports and social gaming app that allows users to wager directly against each other on sports, politics and pop culture events; the ultimate âput-your-money-where-your-mouth-isâ platform that also acts as a social network for bettors.
âThe Scrimmage integration was a no-brainer for us,â the founder of Kutt, Sim Harmon, said. âThe custom rewards program incentivizes users to complete a variety of betting-related tasks, which results in more platform activity, and therefore revenue, for Kutt.â
More information on Scrimmage can be found on its website at Scrimmage .co and on their LinkedIn (@Scrimmage). You can start betting at Kutt at https:// Kutt .com and find their community on Twitter (@KuttBet).
Latest News
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST â Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
 FIRST â Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST â Best in Sports.
As part of the new agreement, FIRST â Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data companyâs volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRSTâs growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Geniusâs focus in South America.
- This includes coverage of Brazilâs Serie A, Serie B, Campeonato Paulista, Mexicoâs Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST â Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST â Best in Sports, commented: âWe have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST â Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the worldâs fastest-growing markets.â
Latest News
EDGE Boost Named Preferred Payment Method for World Series of Poker Event Series

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety, and several exclusive on-site perks for tournament players.
In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.
âPoker players competing at WSOP events typically face many roadblocks funding their entry at the casino and managing any payout. In the past, players had to bring multiple checks from different accounts which complicated the deposit process and led to security issues of players walking around with large cash rewards. EDGE Boost simplifies this entire process and makes it entirely digital. Now these players can focus on their game without worrying about these extra factors. This partnership lays the groundwork for the future of gaming,â said Seni Thomas, CEO and Founder of EDGE Markets.
This focus complements player safety and strengthens WSOPâs appeal as an attractive event for poker players globally.
âEDGE Boost is going to completely transform the WSOP experience. This partnership immediately enhances our brand and player experience through tangible benefits that make them feel safe and supported. Together, we are setting a new standard for how the rest of the gambling industry should operate. We also hope this improvement attracts more players to our events because of the frictionless financial process made possible by EDGE Boost, leading to a safer and easier-to-use system for all involved,â said Greg Chochon, Chief Operating Officer at WSOP.
âEDGE Boost gives players what weâve needed for years – seamless access to our money, without hassle or judgment,â said Lexy Gavin-Mather, Professional Poker Player and Coach.
EDGE Boost is also sponsoring an exclusive lounge at the WSOP in Las Vegas through July 11. It offers EDGE Boost cardholders a private space with refreshments, Wi-Fi, and autograph sessions from poker champions like 17-time WSOP Bracelet Winner Phil Hellmuth and WSOP Main Event Champion Jamie Gold.
âEDGE Boost is more than a card; itâs a tech revolution for gaming. Instant access, ironclad security, and flawless control – all designed to let you play your game,â Hellmuth said.
âIf youâre still traveling with cash, wiring money, or dealing with silly limits youâre way behind. EDGE Boost is a literal game changer! Itâs a Visa debit card built for serious players who want control over their bankrolls. It saves me so much time and keeps me safe! No brainer to sign up ASAP,â Gold said.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter âIGTâ), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGTâs next-generation central management system in a game-to-system (G2S) distributed market.
âBy leveraging IGTâs IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industryâs best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGTâs IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,â said Michael MacKinnon, Atlantic Lottery VP, Product.
âAs a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGTâs IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,â said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the systemâs suite of player-focused functionality. The technologyâs G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
-
Compliance Updates7 days ago
PHAI Files Lawsuit in Pennsylvania Over Caesarsâ Dangerous Online Casino Promotion and âPay Through Bonusesâ
-
Latest News7 days ago
TG Lab unveils new Brazil office to further cement position as marketâs most localised platform
-
partnerships6 days ago
International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments
-
Compliance Updates6 days ago
Honolulu Mayor Signs New Laws Targeting Illegal Game Rooms
-
Latest News6 days ago
FBMÂŽ unveils golden treasures in Mexico with Crocâs Lock⢠bites
-
Latest News6 days ago
AGS Named One of U.S. News & World Reportâs 2025â2026 Best Companies to Work For
-
eSports5 days ago
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP
-
Latest News4 days ago
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators