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Kambi Group plc Signs Sportsbook Partnership with Prairie Band Casino & Resort in Kansas

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Leading global sportsbook supplier will support the launch of the first tribal sportsbook in the state of Kansas with award-winning sports betting technology

Kambi Group plc, the world’s trusted sports betting partner, has signed a sports betting partnership with Prairie Band Casino & Resort, owned by the Prairie Band Potawatomi Nation, to open the first tribal sportsbook in the state of Kansas.

Prairie Band Casino & Resort, located close to Topeka, Kansas, received approval earlier this year for an on-site sportsbook at the casino on tribal land.

The multi-year partnership will see Kambi Group plc and Prairie Band Casino & Resort launch the first tribal sportsbook in the state, adding a sportsbook to its 35,000 sq ft casino with ten kiosks and four bar-top terminals featuring a best-in-class sports betting products including Kambi Group plc’s award-winning Bet Builder product.

“We’re very proud to partner with the Prairie Band Potawatomi Nation’s casino and resort as we continue to support tribes in their sports betting endeavors,” the co-founder and Chief Executive Officer for Kambi Group plc, Kristian Nylen, said. “Its successful and long-standing reputation in Kansas, combined with our award-winning sports betting technology, will create a one-of-a-kind experience for its current customers while also attracting a whole new demographic.”

“When sports betting was legalized in Kansas last year, we received so many positive comments and questions from our guests,” the Gaming Director for Prairie Band Casino & Resort, Chris Garrow, said. “Mostly asking when we start offering it and we continue to get those questions. Now, we finally will be able to answer those questions with certainty. We are excited to launch our retail sportsbook as another amenity for our guests to ‘play your way’. This will be the first true locals’ sportsbook in Kansas.”

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AEG and Yaamava’ Resort & Casino at San Manuel Announce 16th Year in Partnership, Shaping the Future of Sports and Live Entertainment Across Southern California

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Sports and entertainment company AEG and Yaamava’ Resort & Casino at San Manuel (Yaamava’) have announced a groundbreaking partnership renewal, marking 16 years of successful collaboration that will continue to deliver enhanced sports and live-entertainment programming for hockey, basketball, and soccer fans across major sports and live entertainment assets in Southern California.

As part of the new agreement, brokered by AEG Global Partnerships, Yaamava’ continues its long-standing Founding Partner status, a premium and category exclusive designation across Crypto.com Arena, L.A. LIVE, and Dignity Health Sports Park (DHSP) as well as its designation as the official casino of the two-time Stanley Cup Champions, the LA Kings, the five-time MLS Cup champions, the LA Galaxy and the AHL’s Ontario Reign.

“We are excited to extend our partnership with AEG. AEG and Yaamava’ have similar goals: creating memorable, best-in-class experiences that last for a lifetime. I am proud of what we have accomplished together thus far, and look forward to taking this partnership to the next level,” Kenji Hall, General Manager of Yaamava’, said.

Since the partnership’s inception in 2008, Yaamava’ and AEG, two industry-leading entities with strong ties to LA, have remained deeply committed to providing Southern California and its residents with extraordinary entertainment options. Whether at the arena, on the pitch, at the resort and casino, or on the ice, together, they have helped elevate fan experiences, while creating unforgettable moments for the benefit of millions of Angelenos each year. Additionally, the partners will further their joint community outreach initiatives, with a focus on giving back to the people they both serve across the Southern California region.

“Part of what makes our collaboration with Yaamava’ so impactful is our shared values. Over the last 16 plus years, we have cultivated a unique partnership that demonstrates our mutual commitment to delivering extraordinary live-entertainment moments while also making a positive impact in our communities. We are proud to be growing our partnership for what promises to be an exciting future ahead filled with meaningful community outreach, impactful cultural celebrations and enhanced entertainment experiences for our fans,” said Russell Silvers, COO, AEG Global Partnerships.

“Our partnership with Yaamava’ is an exciting step towards redefining the fan experience and amplifying our commitment to creating unforgettable events for our patrons. The ‘Yaamava’ Club by San Manuel’ at Crypto.com Arena continues to stand out as a testament to our partnership’s enduring impact, serving as a symbol of innovation, excellence and the kind of world-class entertainment both of our organizations are known for,” said Lee Zeidman, President of Crypto.com Arena and L.A. LIVE.

New elements of the deal include opportunities for the partners to collaborate on cross promotional events at AEG’s properties in Los Angeles as well as at Yaamava’ in the Inland Empire. These events will include VIP LA Kings and Galaxy events at Yaamava’ and watch parties at The 909, Yaamava’s sport bar and grill, bringing fans together from across the I.E. to cheer on the LA Kings, Ontario Reign, and the LA Galaxy.

“Yaamava’ has been an incredible partner through the years and this extended partnership represents an exciting new chapter for our team as we continue to grow the sport of hockey throughout Southern California. We look forward to the positive impacts we’ll be able to make in the communities we both call home and the countless moments we’ll continue to share together both on and off the ice,” said LA Kings President and Hall of Famer Luc Robitaille.

“Our long-standing partnership with Yaamava’ has been instrumental in helping us deliver the ultimate game day experience to our guests. We look forward to this next step in our partnership and continuing our work together to create many more years of lasting memories for our fans,” Tom Braun, President of Business Operations and Chief Operating Officer of the LA Galaxy, said.

Over the years, Yaamava’ and AEG have dedicated their efforts to giving back to Southern California communities, with a special focus on uplifting residents of the Inland Empire where Yaamava’ is based. Their joint efforts have included impactful LA Kings and LA Galaxy youth clinics, numerous LA Kings events in partnership with community partners such as the Inland Empire Ronald McDonald House and the Boys and Girls Club Inland Empire, school beautification projects for the San Manuel Band of Mission Indians Elementary School and others, and most recently the creation of an all-inclusive playground built to help end play space inequality for youth in San Bernardino.

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

 

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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SCCG Announces Joint Venture Investment in Numb3rs

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SCCG Management, a leading advisory firm in the global gaming industry, has announced a joint venture investment with Numb3rs, an innovative all-in-one payment solution provider built for gaming operators. The partnership aims to transform the gaming sector by integrating Numb3rs’ proprietary tech stack, ECRYPT, into the marketplace, thereby offering a comprehensive suite of payment processing solutions.

As per the partnership, SCCG Management and Numb3rs will be working hand in hand with operator partners to ensure that the solutions offered are not only innovative but also flexible and customizable to meet their unique needs. With decades of experience in the gaming industry and Numb3rs’ cutting-edge payment technology, this collaboration is poised to revolutionize payment solutions across all formats of gaming. This signifies a dedication to providing tailored solutions that adapt to the ever-evolving landscape of the gaming industry, ultimately empowering clients to thrive in this dynamic environment.

Numb3rs brings to the table its cutting-edge technology, ECRYPT, a central hub designed for all AML/KYC, fraud prevention tools, payouts, and alternative payment solutions. This integration promises to streamline operations for gaming operators around the globe, providing them with a holistic approach to premier payment and banking services. Through its unique position as the processing bank, Numb3rs offers direct access to its payment network, enabling a higher level of service at a substantially reduced price.

Chris Berman, President of Numb3rs, said: “Numb3rs is excited to partner with SCCG & utilize their 30 years of expertise in the gaming space to help bring our bank direct payment processing services to the marketplace.”

Stephen Crystal, Founder & CEO of SCCG Management, said: “We are honored to engage in a joint venture with Numb3rs, a company that shares our vision of innovation and excellence in the gaming industry. Together, we aim to revolutionize the payment processing landscape, bringing unparalleled efficiency and value to our clients. This partnership underscores our commitment to providing cutting-edge solutions and strategic expertise that our clients have come to expect from SCCG.”

SCCG Management, with over 30 years of experience in the gaming industry, brings a wealth of knowledge and a global network of over 100 best-in-class client partners specializing in iGaming, Sports Betting, Sports Marketing, and Gaming Technologies. The firm is renowned for its strategic insights and operational assessments, making it the perfect ally for Numb3rs in their mission to navigate the complex landscape of state, card brand, and regulatory requirements.

This partnership between SCCG and Numb3rs is not just about payment processing; it’s about redefining the gaming industry’s financial transactions landscape. By leveraging SCCG’s expertise in market penetration and Numb3rs’ innovative payment solutions, this collaboration is set to provide gaming operators with the tools they need to thrive in a competitive market.

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