partnerships
Kambi Group plc Signs Sportsbook Partnership with Prairie Band Casino & Resort in Kansas
Leading global sportsbook supplier will support the launch of the first tribal sportsbook in the state of Kansas with award-winning sports betting technology
Kambi Group plc, the world’s trusted sports betting partner, has signed a sports betting partnership with Prairie Band Casino & Resort, owned by the Prairie Band Potawatomi Nation, to open the first tribal sportsbook in the state of Kansas.
Prairie Band Casino & Resort, located close to Topeka, Kansas, received approval earlier this year for an on-site sportsbook at the casino on tribal land.
The multi-year partnership will see Kambi Group plc and Prairie Band Casino & Resort launch the first tribal sportsbook in the state, adding a sportsbook to its 35,000 sq ft casino with ten kiosks and four bar-top terminals featuring a best-in-class sports betting products including Kambi Group plc’s award-winning Bet Builder product.
“We’re very proud to partner with the Prairie Band Potawatomi Nation’s casino and resort as we continue to support tribes in their sports betting endeavors,” the co-founder and Chief Executive Officer for Kambi Group plc, Kristian Nylen, said. “Its successful and long-standing reputation in Kansas, combined with our award-winning sports betting technology, will create a one-of-a-kind experience for its current customers while also attracting a whole new demographic.”
“When sports betting was legalized in Kansas last year, we received so many positive comments and questions from our guests,” the Gaming Director for Prairie Band Casino & Resort, Chris Garrow, said. “Mostly asking when we start offering it and we continue to get those questions. Now, we finally will be able to answer those questions with certainty. We are excited to launch our retail sportsbook as another amenity for our guests to ‘play your way’. This will be the first true locals’ sportsbook in Kansas.”
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Play’n GO celebrates clean sweep five-state launch with DraftKings and Golden Nugget
Swedish-founded gaming giant live in New Jersey, Michigan, Connecticut, and now Pennsylvania and West Virginia with top-tier operators
Play’n GO, the world’s leading casino entertainment provider, has today announced a five-state partnership with leading US operator DraftKings, which also includes its sister brand, Golden Nugget.
Having launched in New Jersey, Michigan, and Connecticut earlier this year, today marks a clean sweep of five regulated states where Play’n GO is active and in partnership with DraftKings. To date, DraftKings players in the aforementioned states have enjoyed classic Play’n GO titles such as Piggy Blitz, Fire Joker, and the game taking the US by storm, Colt Lightning Firestorm, all of which are now available in Pennsylvania and West Virginia too.
Play’n GO first partnered with DraftKings in May 2024, and have wasted no time in launching in each regulated state. Having first launched in the US in July 2022, Play’n GO is now live in five US states with multiple operators.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “The DraftKings and Golden Nugget brands are synonymous with gaming in the US, and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together. We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator. We are proof that a sustainable, entertainment-led business model is the key to success in the long-term, and we believe that this will allow us to continue providing world-class content in the US and beyond for many years to come.”
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PlayStar announces partnership with the New Jersey Devils and Prudential Center
Leading U.S. online casino brand partners with local NHL franchise to sponsor “Golden Goal Sweepstakes” and offer money-can’t-buy experiences to fans
PlayStar, the innovative, customer-focused online casino brand that’s currently taking the U.S. by storm, has announced it will be stepping up its engagement efforts in the Garden State after signing a partnership deal with the New Jersey Devils and Prudential Center.
As official partner of the New Jersey Devils and Prudential Center, the new collaboration will see PlayStar gain substantial exposure in the state both online via branded communications with the popular NHL franchise on the PlayStar website and offline during Devils home games at Prudential Center, where it will sponsor the ongoing “Golden Goal Sweepstakes.”
A season-long “Golden Goal Sweepstakes” promotion will enable Devils fans the chance to win $10,000 cash at every home game. If a goal is scored during the 11:00 – 10:00 minute mark in the 2nd period of a Devils’ game,
PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest. The online casino will also be featured in in-game graphics and PA announcements at the arena. Not only that, PlayStar will be able to offer fans a number of money-can’t-buy experiences including VIP match packages, post-game photos on ice and more.
This partnership represents an exciting opportunity for PlayStar to build brand affinity and credibility among a highly-engaged audience.
Throughout the course of the 24-25 season, PlayStar will also look to leverage its partnership with the Devils to create further engagement opportunities, with current plans including the creation of co-branded ice-hockey themed gamification & leaderboards that will enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.
Jon Bowden, Chief Marketing Officer at PlayStar, said: “Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players.
“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”
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Pavilion Payments Announces Strategic Partnership with betPARX
Pavilion Payments, the leading omnichannel payments provider exclusively serving the gaming industry, has announced a strategic partnership with betPARX. This partnership will integrate Pavilion Payments’ cutting-edge Real-Time Payments (RTP) solution—fully supporting FedNow and RTP networks—into betPARX’s platform, revolutionizing the payout experience for patrons by enabling instant access to their winnings.
The RTP solution offers patrons instant access to funds within minutes, a significant improvement over traditional payout methods that often take days. By supporting both FedNow and RTP networks, Pavilion Payments ensures broad coverage across various financial institutions. If a patron’s account is ineligible for RTP or FedNow, payouts are seamlessly processed via Same-Day ACH. Real-time notifications provide added convenience and security throughout the process.
“At betPARX, we are dedicated to providing our customers with the best possible experience, and that includes how quickly they can access their winnings. By partnering with Pavilion Payments and implementing their Real-Time Payments solution, we are able to meet our patrons’ expectations for instant payouts, enhancing their overall gaming experience,” said John Dixon, COO of betParx.
“At Pavilion Payments, we are committed to putting our customers first, which is why we developed our Real-Time Payments solution. This feature directly addresses a common concern among patrons: while deposits are instant, withdrawals should be too. By partnering with betPARX, we’re ensuring that their customers can enjoy not just a seamless deposit experience but also the instant access to their funds that they expect and deserve,” Brian Clayton, Senior Vice President of iGaming at Pavilion Payments, said.
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