Latest News
OpenBet Set to Enter Highly Anticipated Brazilian Regulated Sports Betting Market with Play7.Bet Partnership

New sportsbook brand deploys company’s leading platform technology to power its digital and retail offering
OpenBet, a leading platform, trading & risk, content and services provider to the sports betting industry, has signed a major partnership with Play7.Bet, marking the company’s entry into Brazil’s new and highly anticipated regulated sports betting market.
It is estimated that Brazil could become one of the biggest gambling markets in the world, with data from H2 Gambling Capital forecasting the country will generate gross gaming revenues of up to $6.4 billion annually. OpenBet is fully equipped to exceed local market standards and deliver safe and exciting sports betting experiences to one of the largest regulated markets with an adult population of tens of millions of adults.
OpenBet’s unrivalled modular product suite once again proves to be the trusted choice for operators looking to enter new markets and make an immediate impact. Play7.Bet will take a full stack of products and services including the company’s highly versatile Betting Engine and Managed Trading Services, widely recognized for their excellence by facilitating and managing huge volumes of bets at scale on a consistent basis across the world.
In addition, the operator will utilize OpenBet’s Player Account Management (PAM) technology, enabling the new sportsbook brand to provide the ultimate multi-vertical player experience by offering additional layers of promotional, customer relationship management, AML and responsible gaming tools. The PAM offers operators access to a massive and growing network of partner product and service providers, with investment in local partnerships in Brazil ensuring the best combination of global and local solutions.
Amidst these developments, OpenBet has elevated its protection capabilities through the strategic integration of Neccton, a leader in responsible gaming, AML, and fraud detection. This allows the supplier to seamlessly combine its advanced sports betting technology with cutting-edge cloud and AI features, taking its commitment to player protection to the next level.
The collaboration with Play7.Bet further demonstrates the company’s ability to supply its industry-leading and comprehensive range of technology, content and services to operators worldwide.
Jordan Levin, CEO at OpenBet said: “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product – platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market.
“From the very first days of the UK market through Greece, Australia and the U.S., it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honored to have been selected to work with Play7 in Brazil.”
Moises Deiab, CEO at Play7.Bet said: “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.
“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”
Latest News
Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month

State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.
The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.
Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.
Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.
“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”
The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.
“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”
As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.
For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.
Canada
absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
Latest News
Woodbine partners with 1/ST for Pegasus World Cup Filly & Mare Turf Qualifier

Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).
The winner of this year’s $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.
The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).
“We’re pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,” said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. “Pegasus World Cup Day has become an outstanding showcase of our sport and it’s exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.”
The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racing’s leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sport’s biggest names and is viewed globally.
“We’re thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,” said Aidan Butler, President of 1/ST. “This collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.”
The 2026 Pegasus World Cup will be held in January.
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