Latest News
SPORTFIVE to Manage New PGA Tour Event Myrtle Beach Classic Starting in 2024

New PGA Tour event becomes the latest professional golf tournament for which the global agency provides event management services
Global sports marketing agency SPORTFIVE will manage and operate the Myrtle Beach Classic, a new PGA Tour event sponsored by Visit Myrtle Beach that will debut in 2024.
In its role, the agency’s Golf Events division will oversee all aspects of the event’s operation and management including sponsorships, hospitality, pro-am, volunteers and driving event ticket sales. SPORTFIVE’s management of the event will include several volunteer opportunities for the Myrtle Beach community to get involved as well as sponsorship opportunities for local businesses.
The Myrtle Beach Classic will be part of the PGA Tour’s 2024 FedExCup Regular Season as a Full-Field event played the same week as a Designated event. The tournament will feature a purse of $3.9 million with 300 FedExCup points awarded to the champion. It will be hosted at Dunes Golf and Beach Club, a Robert Trent Jones-designed course that was incorporated in May of 1948 and hosted the season-ending Charles Schwab Cup Championship on PGA Tour Champions from 1994 to 1999. Tournament dates will be announced at a later date.
“Myrtle Beach has a long history as a world-class golf destination and we are thrilled to bring the best professional golfers in the world to Dunes Golf and Beach Club,” said Steve Loy, President of Global Golf and Co-President Americas at SPORTFIVE. “All of the key elements that contribute to a successful event are easily apparent in the Myrtle Beach community and we’re thrilled to help play a role in the next phase of its legacy in professional golf by managing the new Myrtle Beach Classic.”
The Myrtle Beach Classic will be one of two stops in ‘The Palmetto State’ for the PGA Tour in 2024 along with the RBC Heritage at Harbour Town Golf Links, an event that made its debut in 1969.
“Visit Myrtle Beach and our partners at Golf Tourism Solutions are looking forward to working with the SPORTFIVE team to make the inaugural Myrtle Beach Classic a world-class tournament,” said Karen Riordan, Visit Myrtle Beach President and Chief Executive Officer. “The level of experience that its Golf Events division brings to this event is phenomenal and will surely add to the prestige that our golfing destination embodies.”
SPORTFIVE also manages several professional golf events around the world including PGA Tour events The American Express, the Fortinet Championship, Barbasol Championship and Puerto Rico Open and the Korn Ferry Tour’s LECOM Suncoast Classic. The agency also internationally manages the Singapore Open, the Singapore Women’s Open, the Simone Asia Pacific Cup and the BNI Indonesian Masters. It is also the exclusive sales agency for the DP World Tour tournament the BMW International Open, providing full partner support during the tournament, among other services.
SPORTFIVE also has one of the top client rosters in the golf industry with clients playing in the top professional tours around the world. The roster is highlighted by Phil Mickelson, Jon Rahm, Brian Harman, Tom Kim, Keegan Bradley, Harris English and Davis Love III. Its clients include five Major Championship winners, four PGA Tour Rookie of the Year Award winners and two members of the World Golf Hall of Fame.
Latest News
MGM Resorts International and Technology Partner Playtech Expand “Live from Vegas” Offering with Launch of Family Feud

MGM Resorts International and Playtech announced that they have expanded the “Live from Vegas” offering with the launch of Family Feud, a licensed adaptation of Fremantle’s classic gameshow, streamed live and in real time from a studio located on MGM Grand’s casino floor in Las Vegas.
This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets, outside of the US. The studio also broadcasts a variety of interactive table games, including blackjack, roulette, and baccarat, all hosted in a fully transparent glass studio visible to the public 24/7.
“MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic Las Vegas experience to people around the globe. The live dealer studio marks a major step in our growth strategy and pursuit of being the world’s premier gaming entertainment company. We will continue working to create unforgettable moments and new ways to enjoy what the Las Vegas Strip has to offer,” said Gary Fritz, President of MGM Resorts International Interactive.
Building on the successful launch of “Live from Vegas” in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino, this marks the second phase of MGM Resorts and Playtech’s strategic partnership, a significant milestone in the delivery of new and distinctive live gaming experiences.
Mor Weizer, Chief Executive Officer at Playtech, said: “We’re proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud. This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection.”
Suzanne Lopez, Chief Operating Officer at Fremantle, said: “Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience.”
Fantasy Sports
FanDuel Debuts New Peer to Peer Fantasy Product “FanDuel Picks” in Select States

FanDuel, North America’s premier online gaming company, is introducing FanDuel Picks, a new peer-to-peer fantasy sports product. FanDuel Picks offers fans a simplified way to engage with their favorite athletes and a chance to win up to 1000x their entry fee by building lineups and selecting whether the athletes will beat their projected stats during games. Customers new to FanDuel Picks who play $5 will get $60 in bonus funds.
With FanDuel Picks, customers can pick three to six players, select “more” or “less” on the players’ projected stat lines and set their contest entry amount. Customers earn points for every correct selection, and customers with the highest score win a share of the prize pool.
“Just in time for NFL season, we are excited to bring fans a social way to engage with the sports and athletes they love with the launch of FanDuel Picks. The ‘more’ or ‘less’ selection model offers a streamlined fantasy sports experience, and we look forward to offering our customers another way to interact with games this season,” said Rob Cullen, FanDuel Picks General Manager.
FanDuel Picks is now available in 17 states, including Alabama, Alaska, Arkansas, Georgia, Minnesota, Missouri, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin.
Canada
iGaming Ontario Appoints Joseph Hillier as its New President and CEO

The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.
Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.
The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.
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