Latin America
PRAGMATIC PLAY GOES LIVE WITH BPLAY IN MENDOZA, ARGENTINA

The provider announces a new partnership with Argentinian operator bplay
Pragmatic Play, a leading content provider to the iGaming industry, has extended its partnership with leading operator bplay, this time in the Argentinian province of Mendoza.
Following agreements between the two across Argentina in the Buenos Aires, Santa Fe and Entre Rios provinces, and Buenos Aires City, this latest deal sees Pragmatic Play’s Slots, Live Casino and Virtual Sports offerings integrated into its platform to serve the players of Mendoza.
The award-winning slots Gates of Olympus™ and Sugar Rush™ are available to bplay customers, as well as more recent releases including Big Bass – Hold & Spinner™ and Lamp of Infinity™.
Live Casino fans can also enjoy the supplier’s hugely successful gameshow style experiences such as Sweet Bonanza CandyLand™, as well as the classics including blackjack and roulette.
A range of top performing Virtual Sports content completes the deal, with live football, greyhound and horse racing content, all presented with hyper-realism and a wide range of betting markets.
Bplay continues to be a key partner to Pragmatic Play across Latin America, where it maintains its position at the fore of the online casino markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play has been enjoying a fantastic working relationship with bplay for some time now across various regions in Argentina, so it’s great to see to continued growth of this cooperation. We’re confident that Pragmatic Play’s content will result in the same strong returns in Mendoza as they have earned elsewhere.”
Sebastian Puente, Product Manager at bplay, said: “We’re well used to the quality that Pragmatic Play delivers to our players and we’re sure that this latest agreement will continue our relationship in just the same vein.
“The variety and sheer entertainment that this multi-vertical deal brings adds tremendous value to our proposition in Mendoza province.”
Latest News
Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM

EGT Digital is pleased to announce that Andres Troelsen has joined the company’s team. Effective from 01 August, he takes on the position of Regional Sales Director iGaming for the LATAM region.
Mr. Troelsen holds a degree in Business Administration and Management from the prestigious Universidad de Palermo in Buenos Aires. He brings business experience with a strong focus on the gaming sector, most recently serving as Commercial Director LATAM at Belatra. Earlier in his career, he held leadership roles across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Throughout his career, he has consistently delivered strong results, significantly enhancing company performance and helping position those organizations among the leaders in their respective industries.
“I am happy that EGT Digital is giving me this opportunity,” said Mr. Troelsen. “It will be a challenge for me to further increase the brand’s presence in a highly competitive region such as Latin America. I believe that I will successfully cope with the task thanks to my extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. Adding to this the fact that the company’s innovative developments already have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, I am confident that we will very quickly position EGT Digital as a top-tier player in LATAM.”
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also expressed her positive expectations regarding the appointment: “Latin America holds enormous potential for our products, which makes it a region of strategic importance for EGT Digital. Andres Troelsen is the ideal choice, with the skills and leadership needed to achieve our ambitious goals.”
Compliance Updates
SA Gaming Secures GLI Certification in Brazil

SA Gaming, a leading Live Game Solution provider offering premium online entertainment, has announced that its game portfolio and Remote Gaming Server (RGS) have officially obtained Gaming Laboratories International (GLI) certifications in Brazil.
This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market.
A company representative said: “We will continue to strive for excellence, and to show our commitment to compliance and delivering tailored Live Game solutions.”
The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.
Latest News
Esportes da Sorte champions Responsible Gaming with strong internal culture and compliance focus

Internal training and strong compliance are the foundation for protecting bettors and meeting new requirements under Brazil’s gambling regulations
Grupo Esportes Gaming Brasil, the company behind the Esportes da Sorte and Onabet platforms, is taking a proactive approach to player protection by embedding responsible gaming into its organisational DNA.
A strong internal culture focused on physical, emotional, and financial wellbeing, open dialogue around diversity, and hiring practices rooted in collaboration, customer focus, and ethics all lay the groundwork for an environment where protecting players is second nature.
In June, 600 employees took part in the immersive program “Learn to Protect.” Over three days of workshops led by the Instituto de Apoio ao Apostador (IAA) and the Empresa Brasileira de Apoio ao Compulsivo (EBAC), the team simulated real cases, learned to recognise signs of risk, and adopted international support protocols. The content has since become mandatory e-learning, with refreshers every six months.
The Brazilian betting market, which already moves over R$12 billion a year according to estimates from the Ministry of Finance, is undergoing its first full regulatory cycle. The new law requires each licensed operator to demonstrate preventive actions against gambling addiction, support channels, and self-exclusion mechanisms.
Grupo Esportes Gaming Brasil has further strengthened its Responsible Gaming commitment with the appointment of new manager Ana Carolina Luna Maçães. In addition, the group launched a Code of Ethics and Conduct outlining five core principles — integrity, respect for people, privacy, responsible gaming, and compliance — which apply to employees, suppliers, and partners.
Technology is crucial in supporting this layer of protection by identifying issues before they occur. Machine learning models monitor dozens of behavioural variables (bet value, frequency and time, session duration), and when risk is detected, they trigger conscious gambling alerts, offering instant deposit limits or self-exclusion options. Monthly reports are sent to the Compliance team for ongoing audit and review. High-risk alerts are individually handled by a support team trained in active listening to better engage with users.
Over the past two months, the group hosted the Match-Fixing Prevention Forum for clubs including Náutico, Ceará, and Corinthians, equipping athletes and coaching staff with training in sports integrity.
Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, said: “Promoting responsible gaming internally is the first step toward bringing education, protection, and transparency to the market. When our team is prepared, we can share that knowledge outward and protect those who bet. With a strong culture, rigorous compliance, and continuous education, we aim to give increasing visibility to a culture of Responsible Gaming.”
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