Lottery
North Carolina Education Lottery Extends Fastest Growing Instant Game Program in U.S. with Scientific Games

Successful Partnership Positions Lottery for Future Growth to Benefit North Carolina Students, Serves as Model for World Lotteries
Scientific Games and the North Carolina Education Lottery have extended their partnership behind the fastest-growing instant scratch game program in the U.S. based on year-over-year growth. The partnership has propelled the NCEL to the No. 6 ranked lottery in the world for instant game performance (La Fleur’s 2022 Almanac per capita sales) and gained attention as the model for U.S. and international lotteries. The Scientific Games Enhanced Partnership helped responsibly grow NCEL Scratch-Off sales from $1.7 billion in fiscal year 2017 to $2.6 billion in fiscal year 2022. With this partnership, Scientific Games provides portfolio management across the Lottery’s entire scratch game offerings.
The Scientific Games Enhanced Partnership with NCEL began in 2017, aligning the Lottery for future growth to support education across North Carolina, including school construction and scholarships for students attending in-state colleges and universities.
Mark Michalko, NCEL Executive Director, said, “Our partnership with Scientific Games helps the N.C. Education Lottery achieve its goals, and we look forward to continuing our good work together. Last year, the success of scratch-off sales helped to raise $929 million to support education programs in North Carolina. We are aligned in our approach to maximize responsible growth in the coming years. Scratch-off games are the most popular games played in North Carolina and we look for continued success in our ongoing partnership with Scientific Games.”
Through the Scientific Games Enhanced Partnership, the company helps NCEL optimize its product portfolio through portfolio management and game design services, data-driven analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries, including six of the Top 10-performing instant game lotteries worldwide (La Fleur’s 2022 World Lottery Almanac).
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “The North Carolina Education Lottery is a great example of how Scientific Games and a lottery can partner on instant games to optimize the product portfolio and generate maximum revenues to benefit residents in the state. The program in North Carolina is a model for the world’s lotteries.”
With products generating more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider in the world. The company provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.
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RG24seven Virtual Training and Cibelae Partner to Provide Training Across Ibero-American Lotteries

RG24seven Virtual Training and the CorporaciĂłn Iberoamericana de LoterĂas y Apuestas de Estado (Cibelae), the leading non-profit organization in providing and promoting resources to Ibero-American lotteries, have announced a new partnership to provide virtual training to members across all participating Ibero-American lotteries. This collaboration marks a significant step for both organizations in enhancing training and responsible gaming practices throughout the region.
Wendy Anderson, Chief Executive Officer of RG24seven, said, “Our virtual training is tailored for all gaming industry employees and is now available to all members of Cibelae in the Ibero-American lotteries. This partnership has allowed us to change the way lottery members engage with their training and further cements our commitment to make the training accessible to everyone in the industry, everywhere, at any time.”
This partnership with RG24seven represents a new service for Cibelae members. A spokesperson from Cibelae said, “This collaboration with RG24seven and the BMM Innovation Group (BIG) reflects our joint commitment to address critical subjects such as Responsible Gaming, Anti-Money Laundering, compliance, and corporate social responsibility.”
Anderson concluded, “Together, we are providing training for Ibero-American lotteries that balances compliance, player protection, and commercial objectives to ensure that the gaming industry is safe, sustainable, and fun. We invite all Cibelae member organizations to register to gain access to our world-class training for all of their employees.”
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Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment

Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
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Scientific Games Launches SG Content Hub in Columbia

Scientific Games has launched the SG Content Hub in the District of Columbia, offering a curated selection of exciting games to DC Lottery players who play online. The lottery industry’s premier content aggregator brings digital games from Scientific Games and game studios worldwide to players, including the company’s own portfolio of more than 250 eInstant games from SG Studios and a suite of licensed brands. DC players are enjoying the new Mayhem Madness game from SG Studios, with Candy Coated Cash and Witchy Wins coming this fall.
The SG Content Hub launch expands Scientific Games’ longtime relationship with the DC Lottery for DC Scratchers games that began with the Lottery’s start-up in 1982.
The world’s largest lottery games company developed the SG Content Hub to serve the rapidly expanding digital lottery channel with a broad variety of engaging, unique iLottery game experiences. The SG Content Hub operates seamlessly with lottery gaming systems technology and iLottery platforms.
Randy Burnside, DC Lottery Executive Director, said: “The DC Lottery is thrilled to offer our players a wide selection of new and exciting games through the SG Content Hub. We are building on our success with DC Scratchers from Scientific Games and the company’s deep understanding of lottery players and the entertainment experience.”
Since its inception in 1982, the DC Lottery has awarded more than $4.8 billion in prizes, transferred more than $2.4 billion to the District’s General Fund, which supports essential services in the District, generated more than $501.4 million in commissions for its retail business partners, and helped local nonprofits raise more than $139.5 million in support of social causes.
Matt Lynch, President, Digital for Scientific Games, said: “We are excited to bring our global expertise, content and technology to the DC Lottery with an evolutionary content aggregator developed to offer players an exciting portfolio of iLottery games, with the agility to adapt to play preferences and market trends. The engaging variety of digital lottery games offered through the SG Content Hub ensures long-term sustainable growth for the DC Lottery and its beneficiary programs in the District of Columbia.”
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