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FanDuel and WTA Renew Multi-Year Agreement

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Supporting the growth of women’s sports, FanDuel was an early adopter of featuring video highlights of women’s tennis across its digital platforms.

The Women’s Tennis Association (WTA) and FanDuel Group, a premier online gaming company announced Tuesday an extension to FanDuel’s multi-year agreement as an authorized gaming operator for the Hologic WTA Tour in North, South and Central America.

Supporting the growth of women’s sports, FanDuel was an early adopter of featuring video highlights of women’s tennis across its digital platforms and ushering women’s tennis into the gaming movement for Western regions.

FanDuel has successfully showcased the next evolution of data-driven touchpoints and trusted betting products for WTA fans allowing tennis in the Americas to join the growing engagement opportunities surrounding fantasy sports. As the agreement extends, the WTA will continue to grant FanDuel access to its trademarks and official scoring data through its official data supplier, Stats Perform.

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“Our extension with FanDuel represents the WTA’s ongoing commitment to innovation,” the President of the WTA, Micky Lawler, said. “As we continue to diversify how fans consume and engage with sports, we’re pleased to have a gaming operator who not only shares our vision to strengthen the exposure of women’s tennis but who is dedicated to developing responsible gambling standards and practices that allow fans to do so in a fun and safe way.”

“This partnership has given us the opportunity to work hand-in-hand with the WTA to develop new and exciting products that have increased engagement and excitement for women’s tennis,” the Strategic Partnerships Vice-President for FanDuel, Clifton Ma, said. “FanDuel is committed to supporting women in sports and this partnership has been a key pillar of that commitment as we’ve worked with the WTA to celebrate key women’s initiatives through unique storytelling opportunities.”

Such storytelling has included celebrating the 50th anniversary of Title IX in 2022, to highlighting International Women’s Day and Women’s History Month through various video series. In addition, the collaboration also sees FanDuel have access to WTA hospitality at various tournaments and recurring social media posts throughout the season.

FanDuel will continue to promote safe and responsible gaming and the availability of prevention, treatment and recovery resources.

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scoreconnect signs its first operator partnership with LatAm’s TriunfoBet

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scoreconnect signs its first operator partnership with LatAm’s TriunfoBet

 

scoreconnect, an innovative communication platform tailored for sports betting and gaming, has signed its first operator partnership with South American leader Triunfobet.

scoreconnect’s comprehensive engagement solutions will help drive the growth of Triunfobet’s digital presence and strengthen engagement with a growing community of passionate sports fans and gamers. Through its AI-powered platform, scoreconnect will apply its localised expertise to enhance the operator’s customer engagement strategy and operational efficiency with advanced technology and instant communication channels like Telegram, with WhatsApp launching soon.

Triunfobet will leverage custom CRM journeys with automated messaging, AI-driven sports and casino recommendations, and the innovative Tipster Mode for personalised, automated content. Additionally, the seamless integration with Telegram Play ensures a smooth player experience.  Players can now enjoy real-time sports stats, odds, and livescore updates that keep users engaged and informed throughout their journey.

From tomorrow, scoreconnect will be in Miami for the SBC Latinoamérica event at the iconic Seminole Hard Rock Hotel & Casino.

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scoreconnect CEO Antonio Ruggeri said: “Signing our first official operator client with an operator as strong as Triunfobet is a huge moment for us. Our state-of-the-art recommendation engines and real-time messaging capabilities will support Triunfobet’s expansion goals across the Latin American market.”

TriunfoBet.com CEO Luis Lizarazo added: “Our partnership with scoreconnect marks a major milestone for Triunfobet as we continue our digital evolution. Working together will solidify our leadership in the iGaming industry and we’re proud to be part of scoreconnect’s journey.”

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Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

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Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

 

Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, Grupo da Sorte is empowered to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value. 

Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain. 

The strategic integration bolsters Grupo da Sorte’s mobile marketing engagement strategies through OptiMobile, Optimove’s native mobile marketing solution. OptiMobile empowers the brand to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times. The lottery operator will also leverage OptiGenie to optimize marketing workflows from insight to creation and through orchestration empowering its marketing team to deliver personalized, relevant player messages at the speed of a player’s interaction with the brand. 

Grupo da Sorte will gain key capabilities via Optimove:     

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  • Advanced marketing AI capabilities: Providing AI-driven insights to improve player understanding, streamline content creation, and optimize campaign orchestration for delivering enhanced personalized experiences across channels and player touchpoints. 
  • Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.    
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized player communications across any channel.     
  • A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance. 

Said Tom Santos, group commercial director, “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.” 

“At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove. “The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.” 

Optimove will attend and exhibit at SBC Latinoamerica Summit Miami, October 29-31. 

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Aviatrix lands latest Brazil partnership with Aposta Ganha

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Latin America’s favorite crash game, Aviatrix, is now live with one of the major operators in Brazil, following a successful integration with Aposta Ganha. From now on, players on the Brazilian platform can enjoy the full Aviatrix experience, including intuitive gameplay, huge network tournaments, and free bets.

The partnership is part of Aviatrix’s strategic growth in Brazil, where it has rapidly expanded over the past few months.

José Jeferson, casino and product analyst at Aposta Ganha, said: “We’ve been really impressed with how Aviatrix has built a crash game that’s truly captured the imagination of players here in Brazil. We appreciate all the additional features, like in-game free bets via promo codes and plane customization, that have proved so popular.”

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our strategy in Brazil is based on leveraging Aviatrix’s innovative approach, which allows us to tailor the gaming experience to local markets. With this new partnership with Aposta Ganha, we are going to expand our strategy even further as we are increasing our game’s audience through a trusted brand and one of the largest in the country.”

While Aviatrix has grown impressively in markets around the world, Brazilian casino fans have particularly embraced the game.

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Aviatrix works with many brands and platform providers across Brazil and is always looking to implement special features to improve the user experience and engagement of players. With this focus in mind, the game has been launched in Brazil with a massive promotion, where all players could win a free bet to try the Aviatrix experience in Aposta Ganha.

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