partnerships
Tally Technology Delivers Fan Activation Program for Concacaf Gold Cup

As part of ongoing partnership with Concacaf, Tally Technology is providing pre-tournament and in-tournament fan gamification
Tally Technology (www .PlayTally .com), the premier fan engagement platform, in partnership with Concacaf (The Confederation of North, Central America and Caribbean Association Football), has launched a comprehensive entertainment program for the 2023 Concacaf Gold Cup.
As part of an ongoing partnership with the international football confederation, Tally Technology is offering a prediction game (Concacaf. PredictionsGame .com) for fans throughout the tournament, which comes to a climax with the final on July 16 at SoFi Stadium in Inglewood, California. Additionally, Tally Technology offered a trivia game in the weeks leading up to the competition.
âSince working alongside the great team at Concacaf, theyâve been highly committed to engaging with their fans on an elevated level, and this campaign for the Gold Cup is yet another example of that commitment,â the Chief Executive Officer for Tally Technology, Brad Vettese, said. âA program like this connects with fans at several levels, both in anticipation of the event and throughout the tournament on the world stage.â
Utilized by broadcasters, leagues and teams to drive fan engagement and retention through prediction games and trivia, Tally Technologyâs platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally Technology is building a database of unique users.
Tally Technology has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports including AB InBev, Los Angeles Rams, Green Bay Packer, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, Buffalo Sabres, St Louis Blues, Cearå, Atlético MG and more.
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Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.Â
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWGâs chart-topping LuckyTapâą mechanic and Bluberiâs top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devilâs Lockâą.
Enter DWG â the team behind the proprietary LuckyTapâą mechanic. Known for blending simplicity with explosiveness, DWGâs games consistently top the charts and deliver next-level engagement.
âDevilâs Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTapâą,â said founder and CEO of DWG Troy Zurawski. âBluberi brings the legendary IP, and we bring the power of LuckyTapâą.â
This partnership kicks off a new era for both companiesâone where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay thatâs bold, mischievous and unruly.
âPartnering with Design Works Gaming marks a new milestone in iGaming for Bluberiâs iGaming strategy,â said Scott Richards, VP of Commercial Strategy at Bluberi. âDWGâs LuckyTapâą is a proven game-changing technology that pushes boundaries and resonates with Bluberiâs approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We canât wait to unveil what weâre creating together.â
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Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments

The two companies will work together to continue to springboard newly funded EDGE MarketsÂ
Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.
âFrom our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. Weâre excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”
Defy the Odds will join EDGE Boostâs advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.
 âEDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,â said Seni Thomas, Founder and CEO of EDGE Markets. âWorking with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.â
The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.
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7K Named Official Betting Sponsor of PaulistĂŁo Feminino 2025

The 2025 PaulistĂŁo Feminino, Brazilâs premier state-level womenâs football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.
This move further reinforces 7Kâs growing presence in national football, as it also sponsors Santos FCâs womenâs team, positioning itself as a strong backer of womenâs sports in Brazil.
âWe believe in the transformative power of sport and its societal impact,â said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. âSupporting PaulistĂŁo Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Womenâs football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.â
Record-Breaking Investment and Visibility in 2025
This yearâs edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.
The competition features eight powerhouse teams:
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AD Taubaté
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Corinthians
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FerroviĂĄria
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Palmeiras
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Realidade Jovem
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Red Bull Bragantino
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Santos
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SĂŁo Paulo
Broadcast and Media Coverage
For the first time, all matches of the PaulistĂŁo Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazĂ©TV and the official PaulistĂŁo YouTube channel, expanding the reach of womenâs football like never before.
A New Era of Sponsorships
The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competitionâup from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, AssaĂ, Centauro, GuaranĂĄ Antarctica, and Lays.
Previously, 7K gained major visibility during the 2025 Campeonato Paulista (menâs) by sponsoring the tournament and securing the naming rights for the âMan of the Matchâ trophy, further showcasing its dedication to Brazilian football at all levels.
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