Tally Technology Delivers Fan Activation Program for Concacaf Gold Cup
As part of ongoing partnership with Concacaf, Tally Technology is providing pre-tournament and in-tournament fan gamification
Tally Technology (www .PlayTally .com), the premier fan engagement platform, in partnership with Concacaf (The Confederation of North, Central America and Caribbean Association Football), has launched a comprehensive entertainment program for the 2023 Concacaf Gold Cup.
As part of an ongoing partnership with the international football confederation, Tally Technology is offering a prediction game (Concacaf. PredictionsGame .com) for fans throughout the tournament, which comes to a climax with the final on July 16 at SoFi Stadium in Inglewood, California. Additionally, Tally Technology offered a trivia game in the weeks leading up to the competition.
“Since working alongside the great team at Concacaf, they’ve been highly committed to engaging with their fans on an elevated level, and this campaign for the Gold Cup is yet another example of that commitment,” the Chief Executive Officer for Tally Technology, Brad Vettese, said. “A program like this connects with fans at several levels, both in anticipation of the event and throughout the tournament on the world stage.”
Utilized by broadcasters, leagues and teams to drive fan engagement and retention through prediction games and trivia, Tally Technology’s platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally Technology is building a database of unique users.
Tally Technology has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports including AB InBev, Los Angeles Rams, Green Bay Packer, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, Buffalo Sabres, St Louis Blues, Ceará, Atlético MG and more.
