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PRAGMATIC PLAY AND SL7 MULTI-VERTICAL DEAL GOES LIVE IN BRAZIL

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PRAGMATIC PLAY AND SL7 MULTI-VERTICAL DEAL GOES LIVE IN BRAZIL

 

Pragmatic Play, a leading content provider to the iGaming industry, has seen three of its hugely successful product verticals go live with SL7 in Brazil.

The supplier’s Slots, Live Casino and Virtual Sports products are now available to an even wider audience in the country thanks to the activation of the partnership, with a wide range of titles now live in SL7’s lobby.

Award winners, classics and hugely popular titles spanning one of the industry’s most diverse collections of slots are now playable including the likes of recent releases Zeus vs Hades – Gods of War™ and Jewel Rush™, as well as the 2022 game of the year, Gates of Olympus™.

Also appearing on the platform is Pragmatic Play’s immersive Live Casino content, such as Sweet Bonanza CandyLand and the new Snakes & Ladders Live gameshows, alongside classic casino favourites like blackjack and roulette.

Virtual Sports products complete the new content rollout and see Pragmatic Play’s library of realistic sports betting titles delivered in a region where Virtuals continue to prove popular among players.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “A lot of work goes into curating a new partnership and so it’s always a pleasure to see the fruits of your labours realised when the content goes live. SL7 is another key partner in Brazil and we’re looking forward to seeing a mutually successful relationship.

The SL7 Representative added: “Players in Brazil love Pragmatic Play’s content so it was not only a natural deal to strike but a vitally important one too. We’ve got a huge selection of top-quality new games at our disposal now and it makes our proposition massively stronger. We’d like to thank Victor and his team for facilitating a smooth and efficient collaboration.”

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

 

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future

Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.

Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.

The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.

Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”

Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”

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Chicago City Council Members Pushing to Legalize Video Gambling

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Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.

One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.

“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.

“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”

Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.

Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.

“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.

Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.

“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.

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EveryMatrix Expands US Presence with Boyd Interactive Go Live

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Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.

Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.

SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.

Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”

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