The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

partnerships

ALT Sports Data and Power Slap Announce Global Partnership Ahead of Power Slap 3 in Las Vegas

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ALT Sports Data and Power Slap Announce Global Partnership Ahead of Power Slap 3 in Las Vegas

 

ALT Sports Data, an alternative sports trading data source, has announced a global partnership with Power Slap, the world’s premier slap fighting organization led by Dana White. With the partnership, ALT Sports Data in cooperation with OpenBet, will deliver new betting opportunities across all live Power Slap events, including Power Slap 3: Hintz vs. Wolverine, scheduled to take place Friday July 7, at UFC Apex in Las Vegas during International Fight Week. Power Slap 3 will be streamed across the globe live and free, exclusively on Rumble at 9pm ET / 6pm PT.

ALT Sports Data’s product offering serves as a catalyst to drive fan engagement, enabling sportsbook partners to develop additional betting markets and target large, underserved audiences. The proprietary managed trading platform supplies real-time dynamic trading data from a portfolio of underserved alternative sports. A full wagering lifecycle for all covered events is included, as pre-match and live odds services generate independent, algorithm-driven betting markets. ALT Sports Data’s existing partners include World Surf League, Major Arena Soccer League and Street League Skateboarding among others.

“Our goal is to partner with the leading alternative sports entities, in an effort to both drive visibility and fan engagement via our sports betting partnerships and capabilities,” said Todd Ballard, CMO of ALT Sports Data. “Power Slap sits in a prime position as a rapidly-emerging, well-backed property, ripe for additional growth. The added element of official betting markets will be pivotal for additional exposure, fan acquisition and long-term growth.”

Since launching in January 2023, Power Slap has delivered impressive and promising viewer metrics, underscoring the intriguing nature of its competition. Power Slap 1 and Power Slap 2 had more than 5M views collectively on Rumble, and the organization has experienced rapid growth across social and digital media platforms.

“Following a strong performance in our first season, we were eager to keep the positive momentum surrounding our competition alive and look for unique approaches to keep our avid audience engaged and energized,” said Power Slap President Frank Lamicella. “Partnering with ALT Sports Data allows our competition to scale efficiently, create new revenue streams and expand our product to new audiences.”

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MGM Resorts International and Technology Partner Playtech Expand “Live from Vegas” Offering with Launch of Family Feud

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MGM Resorts International and Playtech announced that they have expanded the “Live from Vegas” offering with the launch of Family Feud, a licensed adaptation of Fremantle’s classic gameshow, streamed live and in real time from a studio located on MGM Grand’s casino floor in Las Vegas.

This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets, outside of the US. The studio also broadcasts a variety of interactive table games, including blackjack, roulette, and baccarat, all hosted in a fully transparent glass studio visible to the public 24/7.

“MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic Las Vegas experience to people around the globe. The live dealer studio marks a major step in our growth strategy and pursuit of being the world’s premier gaming entertainment company. We will continue working to create unforgettable moments and new ways to enjoy what the Las Vegas Strip has to offer,” said Gary Fritz, President of MGM Resorts International Interactive.

Building on the successful launch of “Live from Vegas” in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino, this marks the second phase of MGM Resorts and Playtech’s strategic partnership, a significant milestone in the delivery of new and distinctive live gaming experiences.

Mor Weizer, Chief Executive Officer at Playtech, said: “We’re proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud. This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection.”

Suzanne Lopez, Chief Operating Officer at Fremantle, said: “Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience.”

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Playson strengthens Ontario foothold with Casino Time integration

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Playson strengthens Ontario foothold with Casino Time integration

 

Partnership accelerates supplier’s continued expansion across North America

 Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.

Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.

Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.

Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.

The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.

Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.

“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”

Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.

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“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”

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BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

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BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

 

BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.

“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”

Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.

Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”

Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.

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