partnerships
ALT Sports Data and Power Slap Announce Global Partnership Ahead of Power Slap 3 in Las Vegas

ALT Sports Data, an alternative sports trading data source, has announced a global partnership with Power Slap, the world’s premier slap fighting organization led by Dana White. With the partnership, ALT Sports Data in cooperation with OpenBet, will deliver new betting opportunities across all live Power Slap events, including Power Slap 3: Hintz vs. Wolverine, scheduled to take place Friday July 7, at UFC Apex in Las Vegas during International Fight Week. Power Slap 3 will be streamed across the globe live and free, exclusively on Rumble at 9pm ET / 6pm PT.
ALT Sports Data’s product offering serves as a catalyst to drive fan engagement, enabling sportsbook partners to develop additional betting markets and target large, underserved audiences. The proprietary managed trading platform supplies real-time dynamic trading data from a portfolio of underserved alternative sports. A full wagering lifecycle for all covered events is included, as pre-match and live odds services generate independent, algorithm-driven betting markets. ALT Sports Data’s existing partners include World Surf League, Major Arena Soccer League and Street League Skateboarding among others.
“Our goal is to partner with the leading alternative sports entities, in an effort to both drive visibility and fan engagement via our sports betting partnerships and capabilities,” said Todd Ballard, CMO of ALT Sports Data. “Power Slap sits in a prime position as a rapidly-emerging, well-backed property, ripe for additional growth. The added element of official betting markets will be pivotal for additional exposure, fan acquisition and long-term growth.”
Since launching in January 2023, Power Slap has delivered impressive and promising viewer metrics, underscoring the intriguing nature of its competition. Power Slap 1 and Power Slap 2 had more than 5M views collectively on Rumble, and the organization has experienced rapid growth across social and digital media platforms.
“Following a strong performance in our first season, we were eager to keep the positive momentum surrounding our competition alive and look for unique approaches to keep our avid audience engaged and energized,” said Power Slap President Frank Lamicella. “Partnering with ALT Sports Data allows our competition to scale efficiently, create new revenue streams and expand our product to new audiences.”
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Kambi Group plc signs Turnkey Sportsbook partnership with Latin American operator RedCap

New agreement will see Kambi initially power the operator’s online Betpro and Starplay brands in El Salvador and Panama, with plans for retail and additional markets in the future
Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term, omni-channel sportsbook partnership with Latin American operator RedCap, further strengthening Kambi’s position as the sportsbook provider of choice in the region.
Under the terms of the agreement, RedCap’s Betpro and Starplay brands will integrate Kambi’s high-performance Turnkey Sportsbook into its proprietary player account management (PAM) platform, enabling a seamless sports betting experience. The operator will replace its current supplier with Kambi’s powerful end-to-end sports betting solution, trusted by market leaders across Latin America and beyond.
The initial rollout will see Betpro and Starplay launch Kambi’s technology across its online sportsbooks in El Salvador and Panama, with the agreement also including scope for retail provision and market expansion. Operating under a multi-brand strategy led by its flagship Betpro brand, the operator aims to leverage the strengths of Kambi’s sportsbook with its in-house technical capability and experienced industry leadership team to achieve success in each market.
Werner Becher, CEO of Kambi, said: “This partnership marks an important next step in Kambi’s Latin American growth strategy. By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”
Oscar Henao, CEO of RedCap, added: “We are thrilled to join forces with Kambi. This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”
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EveryMatrix Expands US Presence with Boyd Interactive Go Live

Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.
Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.
SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.
This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.
Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”
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Mission Media AI Announces Strategic Partnership with VSiN

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VSiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website, and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play, and LG.
VSiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Anchored by influential hosts, including Gill Alexander (A Numbers Game), Mitch Moss and Paul Howard (Follow the Money), Stormy Buonantony and Jonathan Von Tobel (Money Moves). VSiN offers expert insights that attract more than 8 million engaged sports fans every month. From former athletes to seasoned oddsmakers and professional bettors, the network has become a go-to destination for high-impact, data-driven sports commentary and analysis.
Mission Media AI will scale VSiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
“VSiN has built one of the most trusted voices in sports. This partnership allows us to bring their high-quality, insight-driven content to more advertisers through targeted and performance-driven campaigns. We’re excited to help scale their monetization across multiple platforms,” said David Krulewich, CEO and Founder of Mission Media AI.
“We’re thrilled to partner with Mission Media AI to grow the value of our business and support our ongoing focus on rapid expansion. Mission’s forward-thinking approach and expertise in media sales, especially on the digital side, will allow us to continue delivering industry’s most credible, actionable sports betting content while expanding our advertising portfolio and total audience reach,” said Bill Adee, Chief Executive Officer at VsiN.
The partnership marks another milestone in Mission Media AI’s commitment to driving revenue for creators, networks, and publishers through seamless cross-platform distribution and innovative ad tech solutions.
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