Salsa Technology has officially launched a strategic content partnership with Brazilian sports betting platform provider Fábrica Bets.
This collaboration will power Fábrica Bets’ online casino offering, by expanding its reach and delivering an exceptional gaming experience to its extensive user base. Over the years Salsa Gator’s large portfolio of localised titles has grown to become a true leader in the region.
Fábrica Bets, which operates more than 4,000 betting sites, has gained significant recognition for its high-quality sports betting platform. Appreciating the immense potential of the online casino market, FabricaBets sought to partner with Salsa Technology, a trusted industry expert renowned for its cutting-edge solutions and expansive casino games portfolio.
From one single integration, Fábrica Bets’ partners have access to effortless invoicing, rapid-response customer service and over 70 standout third-party providers. Among these are High5Games, Evolution, RedRake, Hacksaw and Spribe. Salsa Gator’s comprehensive catalogue of casino games includes popular Salsa Studio’s, locally-themed titles such as Cuca’s Swamp Bingo and Jogo dos Bichos Praia.
Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “This FabricaBets partnership marks an exciting milestone for Salsa Technology and we cannot wait to get started. Operating more than 4,000 sites demands significant resources and we’re perfectly positioned to handle game providers, activations, and support, leaving FabricaBets with more time to focus on its core business.”
Fábrica Bets CEO, Thiago Rodriguez followed: “We’re always striving to give our players the very best entertainment and launching our debut casino offering in partnership with Salsa Technology will do exactly that. We share the same Brazilian DNA as Salsa which means we know exactly what a localised gaming experience should look like.”
PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION
Pragmatic Play has enhanced its partnership with Ecuadorian operator Ecuabet thanks to the addition of its full suite of Bingo products.
Joining Pragmatic Play’s award-winning Slots portfolio, players at Ecuabet will be able to enjoy the provider’s extensive library of player favourite Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.
The partnership extension is the latest growth for Pragmatic Play in the country and aligns with its strategic progress in the wider LatAm region, where it remains at the forefront of one of the most vibrant markets globally.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s always a pleasure to see existing valued partners request more products and with Pragmatic Play’s Bingo content, we know Ecuabet and its players are getting the very best the industry has to offer.
“The strength of Pragmatic Play’s multi-product offering for operators is clear and the supplier will continue to strengthen each category to ensure LatAm markets the content their players demand.”
Liliana Zuluaga, Manager at Ecuabet, said: “Bingo is hugely popular in Ecuador and we know that Pragmatic Play’s games offer us the right level of quality and diversity we need to maintain our high standards at Ecuabet.
“Having proudly hosted its Slots catalogue for some time now, we know what we’re getting with Pragmatic Play. Its titles will continue to be a huge benefit to our overall proposition and the new Bingo content is key to that.”
PlayStar partners with Enteractive for reactivation campaigns
Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.
At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.
Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”
Enteractive is the industry leader in player conversion and reactivation with 15 years experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1million players, generating over €59 million for global operators, from almost €263million in deposits.
Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.
Slotmill live with Rush Street Interactive’s BetRivers in USA
Slotmill has signed a multi-year agreement with Rush Street Interactive, Inc., a leading US-based gaming company that operates under the BetRivers brand, thereby further solidifying its presence in the North American market. The first game was launched earlier this week and RSI expects to add the full Slotmill suite of games to its offering over the months to come.
Distribution is made via the partnership with Pariplay Ignite.
Andreas Ternström, Director at Slotmill said: “I am super excited to welcome Rush Street Interactive, a respected leader and award winner in the online gaming industry, as a partner to not only grow our United States footprint with its BetRivers brand, but to also lead us into Canada and Latin America where they have significant operations in those regulated jurisdictions.”
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