partnerships
WNBA Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Public Service Campaign
The Women’s National Basketball Association (WNBA) and American Gaming Association (AGA) are teaming up to promote responsible sports betting through AGA’s Have A Game Plan.® Bet Responsibly.™ public service campaign.
The WNBA joins the National Basketball Association (NBA) as Have A Game Plan partners. The league will educate its fans on responsible sports wagering by providing turnkey resources for use by the league’s 12 teams. Campaign content will include in-venue, broadcast, digital and social media activations, as well as in-app and website integration into the league’s WNBABet tab and content.
“WNBA fans are always looking for new and exciting ways to immerse themselves in our game, and legal sports betting has opened the door for deeper engagement with our league,” says WNBA Chief Growth Officer Colie Edison. “As we explore this new avenue, the WNBA is committed to ensuring those who choose to wager on our league have the knowledge and tools to do so responsibly.”
Campaign activations by the WNBA and its teams will begin with the start of the 2023 WNBA season on Friday, May 19, and continue throughout the league’s regular season and playoffs.
“The WNBA’s commitment to Have A Game Plan will expand the campaign’s reach to new and existing basketball audiences,” said AGA Senior Vice President Casey Clark. “As legal sports betting matures across America, reaching the market’s broad group of diverse participants will require exactly the kind of leadership the WNBA, NBA and all of our Have A Game Plan partners have shown.”
Launched in 2019, AGA’s Have A Game Plan campaign brings the broader sports betting ecosystem together around a common consumer education platform, focusing on the four principles of responsible wagering for those who choose to bet:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
Additional campaign partners include Bally’s Corporation, Barstool Sportsbook, BetMGM, betPARX, DraftKings, Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, USFL, U.S. Integrity, Vegas Golden Knights, VSiN and Washington Commanders.
Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.
Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.
“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski. “Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”
This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.
“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi. “DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”
Latest News
Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments
The two companies will work together to continue to springboard newly funded EDGE Markets
Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.
“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. We’re excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”
Defy the Odds will join EDGE Boost’s advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.
“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said Seni Thomas, Founder and CEO of EDGE Markets. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”
The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.
The 2025 Paulistão Feminino, Brazil’s premier state-level women’s football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.
This move further reinforces 7K’s growing presence in national football, as it also sponsors Santos FC’s women’s team, positioning itself as a strong backer of women’s sports in Brazil.
“We believe in the transformative power of sport and its societal impact,” said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. “Supporting Paulistão Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Women’s football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.”
Record-Breaking Investment and Visibility in 2025
This year’s edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.
The competition features eight powerhouse teams:
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AD Taubaté
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Corinthians
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Ferroviária
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Palmeiras
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Realidade Jovem
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Red Bull Bragantino
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Santos
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São Paulo
Broadcast and Media Coverage
For the first time, all matches of the Paulistão Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazéTV and the official Paulistão YouTube channel, expanding the reach of women’s football like never before.
A New Era of Sponsorships
The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competition—up from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, Assaí, Centauro, Guaraná Antarctica, and Lays.
Previously, 7K gained major visibility during the 2025 Campeonato Paulista (men’s) by sponsoring the tournament and securing the naming rights for the “Man of the Match” trophy, further showcasing its dedication to Brazilian football at all levels.
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