Latin America
PRAGMATIC PLAY FURTHER EXPANDS IN MEXICO WITH VÍVELO24 DEAL

Pragmatic Play, a leading content provider within the iGaming industry, is continuing to expand and strengthen its position in the Latin American market after signing an agreement with Mexican operator Vívelo24.
Pragmatic Play’s Slots, Live Casino and Virtual Sports games will be available on the operator’s site as part of the deal, bringing over 300 titles to the platform including award-winning favourites such as Sugar Rush™ and Gates of Olympus™, alongside new releases like Big Bass – Keeping it Reel™ and The Knight King™.
In addition, staple Live Casino titles such as Mega Wheel and Sweet Bonanza CandyLand will be available to Vívelo24’s players, alongside Virtual Sports games including darts and horse racing.
This partnership is yet another important step for Pragmatic Play as it continues to expand throughout LatAm and follows recent similar deals with FullReto, MiCasino and SA Esportes, maintaining its commercial growth trajectory.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re thrilled to be able to bring three of our most prominent verticals to Mexico with Vívelo24, reaching even more players with Pragmatic Play content.
“The Latin American market remains extremely important to us and we’re really excited to continue growing in the region. We look forward to another successful LatAm partnership with Vívelo24 and can’t wait to see the reception to our games.”
Ignacio Palau, Director at Vívelo24, said: “Pragmatic Play has one of the strongest and most diverse portfolios, so we’re ecstatic to be bringing their titles to Vívelo24. We have every faith that our players will embrace and enjoy the massive variety on offer.
“With Pragmatic Play being renowned for their extensive, award-winning offerings, they’re undeniably an industry leader and we look forward to providing players in Mexico with their extremely high standard of games.”
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
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