Latest News

Betr Announces Exclusive Media Partnership with The Cavinder Twins

Published

2 years ago

April 25, 2023

Betr Announces Exclusive Media Partnership with The Cavinder Twins

Betr Holdings, Inc., the company disrupting legacy gambling and legacy media, announced an exclusive partnership with Haley and Hanna Cavinder, who are known as The Cavinder Twins. As part of the agreement, The Cavinder Twins will join Betr as Equity Partners, Content Creators and Creative Directors and are bringing their popular podcast, Twin Talk, exclusively to Betr Media. With this move, The Cavinder Twins will be foundational on-camera talent for the company, creating female-centric sports content within Betr. The Cavinder Twins further diversify Betr’s growing talent roster with their experience-based perspectives on sports, and they will make regular appearances on Betr Media’s flagship franchise BS w/ Jake Paul as well as on other Betr Media content across all platforms.

Since Betr co-founders Jake Paul and Joey Levy launched Betr in August 2022, Betr Media has garnered a fast-growing and highly engaged audience passionate about sports and pop culture. Betr has already generated over 900 million impressions and 50 million engagements across its social channels, with the bulk of this audience consisting of sports fans in the 21-34-year-old age demographic.

“We are thrilled to partner with the Cavinder Twins, who have already accomplished so much and are just scratching the surface of their potential,” said Joey Levy, Betr Founder and CEO. “We are positioning Betr Media to become the #1 destination for emerging talent by providing a truly win-win proposition: Betr can and will leverage the rapidly growing Jake Paul and Betr Media audiences to make emerging talent even more famous than they already are, while also providing best-in-class content development, production, and media sales infrastructure — all while offering material cash and equity upside into Betr Holdings, which owns both Betr Media and Betr Gaming. Betr Media’s objective is to attract, enhance, and amplify the next wave of generational content creators, and this partnership is a testament to that approach. Our talent flywheel is continuing to get stronger, and we are just getting started.”

“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” said The Cavinder Twins, Haley and Hanna. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”

Following successful NCAA Division 1 basketball careers across the University of Miami and Fresno State and the growing popularity of The Cavinder Twins across social media, the two co-founded and launched the Twin Talk podcast on iHeartRadio in December 2022. Twin Talk will now join Betr’s highly successful roster of shows and brands, including BS w/ Jake Paul, 100x Club, Handshake Bets, Betr Combat w/ Bo Nickal, and Everybody Hates Derek, among others.

“The Betr Holdings empire presented a unique and diversified opportunity to continue to grow The Cavinder Twin brand,” said Jeff Hoffman, Partner ESM and The Cavinder Twins agent. “It’s like adding jet fuel to an already burning fire. With Betr’s media savvy, the explosion of female sports and Betr’s disruptive behavior in gambling, it became a question of how far can we go and where do we sign? As the Twins become equity partners and creative directors, this partnership with Betr provides a vested interest and ability to do what they do best: continue to define culture and content.”

“This is the definition of a true partnership where the parties will grow together over time,” said Darren Heitner, The Cavinder Twins attorney. “It is a perfect fit for the Twins to be a part of a quickly expanding media empire. A real win-win and a massive opportunity for Haley and Hanna to further their global reach after basketball.”

Canada

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

Published

2 days ago

June 20, 2025

George Miller

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

Published

2 days ago

June 20, 2025

Niji Narayan

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

Latest News

SCCG Announces Strategic Partnership with Applift

Published

2 days ago

June 20, 2025

Niji Narayan

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.