Lottery
F12 Mania Scores a Goal in Brazil, with WeAreLottery

Brazilian lottery site F12 Mania is now live, thanks to WeAreLottery and WeAreGame’s white-label platform solution. It’s bound to be a huge hit in South America’s biggest country.
F12 Mania – the Home of Mega F12 Lottery!
The impressive new website is packed with plenty for Brazilian players to get excited about. Simple and easy to use, the eye-catching design showcases the biggest online lotteries from around the world. Not satisfied with small-win games, big names such as PowerBall, MegaMillion, Euro Jackpot, EuroMillions, Super Enalotto, New York Lotto, Florida Lotto, and MEGA Millions can all be played. Best of all, F12 Mania’s lotteries all come equipped with eye-watering jackpots of seriously life-changing proportions.
The most special of all has to be the official and exclusive Mega F12 lottery, which takes place every Wednesday and Saturday at 8pm (Brasília time). It has mega big-win potential to keep even the most seasoned lottery players happy.
Players can quickly check all lottery results on the site after each draw in one simple click. They also have the option to buy packages to make it easier to take part regularly and can even buy F12 Mania Gift Cards. F12 Mania already has plenty of enticing special offers and promotions in the pipeline and players can get all the latest news from their News Blogs page.
Futsal Ambassador – Falcão
One of the first things visitors to the site will see is the face of brand ambassador Alessandro Rosa Vieira, or as millions of people across the globe will know him, Falcão!
Falcão is a national hero to millions of futsal fans. Now retired, he is not only known for his powerful left foot and dynamic skills on the court, but he’s also the world’s all-time leading futsal goalscorer in men’s international matches.
Iconic Falcão was named the Best Futsal Player in the World, not once but four times (2004, 2006, 2011 and 2012) and won the FIFA Futsal World Cup Golden Shoe in 2004 and the Golden Ball twice, in 2004 and 2008. His YouTube channel currently has over one million subscribers who enjoy learning futsal tricks and hearing tales from his epic career.
Falcão is already the face and ambassador of the main F12 Bet betting site where futsal is a big draw for fans across all of Brazil.
WeAreLottery & White Label Solutions
F12 uses our custom-designed lottery white-label solution. Our white-label solutions can create a standalone lottery product or complement your existing iGaming venture. Being a mobile-first provider means players can enjoy their favourite games seamlessly across all devices.
Our lottery solutions offer cross-sell opportunities for clients, prizes, sweepstakes, auctions, instant win games for players, and even the potential to sell branded merchandise. Clients get the most out of their money with tailored marketing automation, fast and secure payments, full insurance, clear analytics, and great customer management. We provide a hassle-free experience that’s rewarding and enjoyable for everyone.
WeAreGame Partnership
According to F12 Mania’s News Blog about lotteries in Brazil, a recent survey of over 3,000 people showed Brazilians play the most online lotteries – more than anywhere else in the world. With this in mind, we can’t wait to see what’s in store for everyone at F12 Mania. This is only the start of our exciting journey together.
Latest News
Brightstar Lottery’s VP of Global Lottery Marketing, Michelle Carney to be Inducted into Lottery Industry Hall of Fame

International Game Technology PLC, doing business as Brightstar Lottery (Brightstar), announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL).
“Michelle is an incredible asset to Brightstar, its partners and customers, and the entire lottery industry. Over the course of her highly accomplished 25-year career, she has successfully cultivated strategic partnerships, contributed to Brightstar’s global lottery leadership, and championed innovation to drive the evolution of lottery forward. Michelle is a shining reflection of what our new brand represents: an optimistic source of inspiration and innovation for lottery. All of us at Brightstar congratulate Michelle on her well-deserved induction into the Lottery Industry Hall of Fame,” said Vince Sadusky, CEO of Brightstar.
“It is a great honor to be inducted to Lottery Industry Hall of Fame and stand alongside all of the lottery professionals who contributed so much to our industry, many of whom inspired and supported me over the years. I am grateful for the privilege to collaborate with my colleagues at Brightstar and in the industry around the globe and look forward to continue working together to drive the success of lottery and contributions to good causes,” said Carney.
In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications, and B2C marketing campaign materials to support customer launches of new game content. She also manages Brightstar’s relationships with industry associations such as the World Lottery Association (WLA), European Lotteries (EL) and NASPL. Under Carney’s strategic planning and guidance, Brightstar is positioned as the industry leader at all trade shows, conferences and events, including customer visits and RFI/RFP presentations.
A recent industry highlight was Carney’s leadership of the development and implementation plan to deliver a $5 Mega Millions game in April 2025, on behalf of the Mega Millions Consortium. She developed an inclusive technical, operational, and retail execution strategy that provided the framework for a successful project delivery of all key milestones across 11 subcommittees comprising lottery and vendor employees. Her comprehensive oversight and leadership ensured that 47 U.S. lotteries and all vendor partners experienced a successful game launch. In earlier years, Michelle collaborated with MUSL and Mega Millions working groups on other multi-jurisdictional game rollouts including Cross-Sell, $2 Powerball, and Cash 4 Life.
The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.
“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.
“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
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