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Leading Operator in Brazilian Market Betfast.io Pens New Deal with Fast Track

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Fast Track, the industry-leading customer engagement platform, is delighted to announce a new deal with Betfast.io, one of the largest operators operating within the Brazilian market.

Fast Track’s industry-leading customer engagement platform, now bolstered even further through the integration of OpenAI, offers unparalleled capabilities for real-time data analysis and personalized player experiences, making them the perfect partner for Betfast.io to drive their player engagement and retention efforts with a real-time-data-driven approach.

“We are thrilled to be partnering with Betfast.io and supporting them in their efforts to take their player engagement to the next level,” the Chief Commercial Officer for Fast Track, Jean-Luc Ferriere, said. “Our powerful customer engagement platform will provide Betfast.io with the tools they need to create personalized experiences for their players, drive loyalty and ultimately grow their business.”

“We are excited to be working with Fast Track and leveraging their cutting-edge technology to improve our player engagement and retention efforts,” the Vice President for Betfast.io, Khatlen Guse, said. “We believe this partnership will help us achieve our growth objectives in the Brazilian market and deliver exceptional, hyper-personalized experiences to our players.”

With a reputation for delivering innovative and effective solutions, Fast Track is the ideal partner for Betfast.io as it continues to expand its operations in the Brazilian market. The new deal is set to drive significant value for both companies and create new opportunities for growth in the years to come.

Compliance Updates

Sightline Selects GeoComply for Identity and Geolocation Compliance Services

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Leading fintech company Sightline has entered into an exclusive partnership with compliance and anti-fraud technology solutions leader GeoComply to bolster the security and efficiency of digital transactions within the regulated gaming industry.

Sightline will integrate GeoComply’s cutting-edge IDComply identity verification solution as well as GeoComply’s compliance-grade geolocation tools across its comprehensive suite of digital payment solutions for land-based casinos and online gaming operators.

GeoComply developed IDComply in direct response to the growing demand for an integrated solution that addresses the expanding compliance needs of the digital gaming industry. Sightline will leverage identity verification and geolocation checks at strategic points during the customer journey to validate that digital transactions comply with the Bank Secrecy Act (BSA) and adhere to Office of Foreign Asset Controls (OFAC) sanctions detection and blocking requirements. The partnership will also strengthen Know Your Customer (KYC) and anti-money laundering (AML) protocols to reduce fraud such as account takeovers.

The implementation of IDComply and GeoComply Core within Sightline’s offerings is scheduled to occur over the coming months.

“Digital payments continue to proliferate in the regulated gaming industry, and it is essential to have solutions that safely, securely, and swiftly validate customers’ identities. Implementing these tools across Sightline’s payment solutions will significantly decrease the time it takes to validate an identity and they will bolster compliance with the evolving regulations that govern digital financial transactions. Our vision is to create an omnichannel customer experience where patrons can seamlessly enroll, fund, and play their game of choice in under 180 seconds, putting gaming more in line with payments technologies in areas like retail and ecommerce,” Rose Zwirn, SVP of Business Development at Sightline, said.

“Our companies have a long history of collaboration and we’re excited to be working together to implement our GeoComply Core and IDComply solutions for Sightline’s customers. Our goal is to provide digital trust in every online transaction while opening the funnel for legitimate players and stop fraudsters from entering the digital gaming ecosystem. Working with best-in-class partners like Sightline gets us closer to that goal,” Sam Basile, VP of Business Development at GeoComply, said.

Digital wallets and transactions are becoming more common within the gaming industry, and Sightline is an indispensable and innovative partner to operators across the gaming ecosystem. Sightline will use IDComply to swiftly authenticate customer identities during signup across its platforms, simplifying cashless wagering accounts and online Play+ registrations. This move aims to address identity verification challenges, especially in areas like Nevada that require government IDs for account setup. IDComply is expected to accelerate this process, enhancing safety and user experience by reducing friction.

GeoComply’s advanced geolocation technology helps ensure regulatory compliance and is a strategic asset for gaming enterprises aiming to navigate the complex landscape of digital transactions securely and lawfully. With more than 10 billion transactions processed annually and installed on over 400 million devices worldwide, GeoComply empowers gaming enterprises to meet their compliance needs while providing a secure, trustworthy platform for their customers.

Furthermore, both Sightline and GeoComply have offices located at the Harry Reid Research and Technology Park in Las Vegas, symbolizing their joint commitment to advancing technology and compliance solutions within the gaming industry.

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Light & Wonder Taps Trustly to Power Cashless Payments at Casinos

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Trustly, the global leader in Open Banking Payments, and Light & Wonder, the leading cross-platform global games company, are bringing cashless, in-person deposits to casino floors with Light & Wonder’s cashless solution, RAPIDPLAY. Building on Trustly’s success with guaranteed payments in online sports betting and iGaming, Trustly will deliver the same seamless, quick, and secure online payment experience to the physical casino floor.

“Light & Wonder stands at the forefront of the global gaming industry, crafting unparalleled gaming experiences across its diverse divisions. The introduction of RAPIDPLAY, leveraging our In-Person Payments feature of Trustly Pay marks a pivotal innovation for direct funding of games from player bank accounts via personal devices. We are proud to collaborate with Light & Wonder to deliver quick and secure instant payments on the casino floor,” John Parsons, VP of Gaming at Trustly Inc, said.

Cashless, in-person payments powered by Open Banking will enable instant deposits for players without the need for a payment card, player card, sign-up, or app download. The in-person payments feature of Trustly Pay can also be paired with Trustly ID, a powerful identity solution that supports comprehensive AML compliance by leveraging bank-grade KYC information. Together, these solutions can streamline player identification, transaction authorization, and KYC verification – and it all happens quickly and securely in less than 10 seconds.

Additionally, casino operators will see operational efficiency increase with less cash on the casino floor while players will be able to deposit funds to slot meters in seconds directly from their bank accounts using the technology that they already trust – their online banking login on their personal devices.

“Trustly is the leader in Online Banking Payments with a proven track record in online sports betting and we’re proud to work with them to power our cashless solution on casino floors. Cashless is the future of in-person gaming, and we’re proud to pioneer the solutions that continue to drive innovation,” Jon Wolfe, President of Global Systems and Services at Light & Wonder, said.

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partnerships

Florida Panthers Announce Multi-Year Partnership with Hard Rock Bet

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Florida Panthers Announce Multi-Year Partnership with Hard Rock Bet

 

The Florida Panthers announced that the club has agreed to a multi-year partnership with Hard Rock Digital to engage fans on its Hard Rock Bet sports betting platform and in-person at Amerant Bank Arena. This marks the first partnership in this category for the Panthers.

“We are thrilled to enter into an exciting new partnership with Hard Rock Bet,” said Florida Panthers Chief Revenue Officer Shawn Thornton. “Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”

The partnership will officially begin at tonight’s game against the Ottawa Senators with on-site activations, digitally enhanced dasher boards, marquee signage, and digital branding. Starting with the 2024-25 season, additional enhancements will be unveiled to further engage fans on-site and online.

“We’re excited to join Panthers Territory and partner with the club to bring hockey fans closer to the action,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.”

Hard Rock Bet is Florida’s only legal sportsbook and has thousands of ways to engage with hockey action – including pre-game and live wagering, plus Same Game Parlays – and over 20 other sports from around the world. The Hard Rock Bet app is available for download in the App Store and Play Store, and a web sportsbook experience can be accessed at HardRock.bet. As a sign-up bonus, new online players will receive up to $100 back in Bonus Bets if their first bet doesn’t win. In-person sports betting is also available at Seminole Hard Rock Casinos and Seminole Casinos in Florida.

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