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Canada

Canadian Gaming Summit Gets a New Addition with SBC First Pitch Competition for Startups

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Canadian Gaming Summit Gets a New Addition with SBC First Pitch Competition for Startups

 

SBC is thrilled to announce the inclusion of SBC First Pitch in the 26th edition of the Canadian Gaming Summit, scheduled to take place from June 13-15 at the Metro Toronto Convention Center.

This startup competition for sports betting and iGaming firms has been successfully conducted at SBC Summit North America in New Jersey and the global flagship SBC Summit Barcelona event. With SBC now managing the Canadian Gaming Summit, the First Pitch competition will be a vital component of the Growth and Leadership track on the second full day of the event (June 15).

The inclusion of SBC First Pitch in this prestigious summit underscores SBCā€™s commitment to supporting the brightest entrepreneurs and most innovative startups in the sports betting and iGaming space.

The SBC First Pitch application period is officially open and will remain so until April 30th. A panel of esteemed judges will meticulously evaluate each submission to assess their alignment with the application criteria, and ultimately select the five most promising startups with the strongest pitch decks.

The selected companies will receive the opportunity to present their groundbreaking products in front of industry leaders and investors, as well as compete for a chance to secure an exclusive prize package already valued at CA$30,000, designed to support their future development and growth plans.

The competition will be judged by a group of highly respected professionals, including Benjie Cherniak (Principal at Avenue H Capital, LLC), a distinguished investor and advisor in the sports betting industry, and Dani Lipkin (Managing Director of Global Innovation Sector TMX Group), an expert in guiding private companies and their shareholders through the process of raising equity capital in Canada. Before the application deadline expires, SBC will be including additional judges to the list.

The winner of the competition will receive an exceptional package, already valued at $30,000, which will be further enriched by the time of the event. The prize package includes:

  • A six-month subscription to Eilers & Krejcik Gaming’s Sports & Emerging Verticals, a boutique research firm that specializes in providing comprehensive services to the gaming equipment, sports, and interactive gaming sectors within the global gaming industry. This subscription alone is worth $25,000.
  • An exclusive brand or web design package, valued at $2,800, from Vegas Kings, the premier iGaming design and development agency that has been trusted by leading brands such as Ladbrokes, Betfred, Spinomenal, BetConstruct, and more.
  • A comprehensive promotional package from SBC Media, including six months of advertising on either SBC Americas or Canadian Gaming Business, newsletter advertising, as well as two featured editorials promoting the winning business. This package alone is valued at $12,000.

Sue Schneider, VP of Growth and Strategy at SBC, said, “One of our previous winners, Parleh Media Group, is a Canada-based company, and the country itself is a well-established tech hub and a centre for global investment. So, this inaugural edition is sure to attract exciting entries, and we can’t wait to see what innovative products and ideas the Canadian startup scene has in store.

“Itā€™s SBCā€™s first involvement in the Canadian Gaming Summit as an organizer, and adding the First Pitch competition to the event schedule was a no-brainer. We are committed to supporting young companies in their growth journey by providing them with a platform to showcase their breakthrough products and innovations – and the First Pitch competition is one of our most powerful cards in doing just that.”

The start-ups that apply have to fulfil certain eligibility criteria:

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  • Must have been founded no earlier than 2020
  • Must be focused on the sports betting and iGaming industry
  • Must have raised no more than CA$5 million on outside financing
  • Must have an MVP product to discuss and showcase
  • Must be seeking investment of a minimum of CA$250,000
  • Have at least one representative from the company present at the competition on June 15

Canada

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaignā€™s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm ā€“ 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: ā€œBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

ā€œIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.ā€

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

 

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations ofĀ the Registrarā€™s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCOā€™s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCOĀ has the right to appeal the Registrarā€™s decision to theĀ Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of theĀ AGCOĀ and part of Tribunals Ontario.

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ā€œResponsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.ā€

Dr. Karin Schnarr, Chief Executive Officer and Registrar ā€“Ā AGCO

ADDITIONALĀ INFORMATION

BetMGM Canada Inc. failed to comply with the Registrarā€™s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operatorā€™s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate ā€œAbove the Streetā€ had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Streetā€.
c) On or about April 13, 2024, another BetMGM marketing affiliate ā€œMaple Leaf Marketingā€ engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to ā€œMaple Leaf Marketingā€.
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Canada

BCLC Launches ā€œWhatā€™s played here stays hereā€ Campaign

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BCLC Launches ā€œWhatā€™s played here stays hereā€ Campaign

 

BCLCā€™s new ā€œWhatā€™s played here stays hereā€ campaign is issuing an important reminder to British Columbians who choose to gamble ā€“ specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

ā€œAcross B.C. and Canada, weā€™ve seen incredible groundswell around the importance of buying and supporting local, and thatā€™s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether itā€™s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,ā€ Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

ā€œBCLC continues to raise awareness that these gambling options do not support B.C.ā€™s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,ā€ Pat Davis added.

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