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FORMER BOXING WORLD CHAMPIONS SUGAR RAY LEONARD AND SUGAR SHANE MOSLEY AND SPORTS AGENT RAY LEONARD JR. TO FORM KO KINGS SIMWIN SPORTS OWNERSHIP GROUP

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SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, today announced the latest addition to its impressive lineup of celebrity ownership groups. Famed athletes and entrepreneurs “Sugar” Ray Leonard, Ray Leonard Jr., and “Sugar” Shane Mosely have joined forces to form the KO Kings team ownership group in the SimWin Sports Football league to deliver sports to the metaverse.
“Our new ownership group’s outstanding professional accolades in boxing and the sports and entertainment industries and their commitment to our vision speak volumes about SimWin’s long-term vision in the metaverse,” commented SimWin Founder and CEO David J. Ortiz. “We are thrilled to welcome Sugar Ray, Ray Jr., Sugar Shane, and of course, the KO Kings to SimWin. We look forward to seeing the KO Kings’ debut and the remainder of star-studded teams.”
With prestigious sports roots, the trio aims to represent a diverse fanbase that reflects each owner’s background. Sugar Ray, Leonard Jr., and Sugar Shane are aligned with SimWin’s goal of furthering minority ownership in sports. The virtual sports league proudly emboldens the growth and advancement of minority-owned businesses as part of its mission. Two-thirds of SimWin’s football team owners are minority businesspeople, including Magic Johnson (LA Magic), LaMelo Ball (Charlotte Rare), Jerry Rice (Mississippi GOATs), Marshall Faulk (San Diego Battleships), Dr. Jen Welter (Hollywood Valkryie), Susanne de Passe (Beverly Hills Revenger) and more.
Sugar Ray Leonard is a retired American professional boxer widely regarded as one of the greatest boxers ever. Leonard won several world titles in different weight classes and had legendary fights against Roberto Duran, Thomas Hearns, Marvin Hagler, and Wilfred Benitez. After retiring from boxing, Leonard became a successful businessman, forming a long-term partnership with Skechers, boasting philanthropic efforts, and thriving as a boxing analyst for HBO Sports. He was inducted into the International Boxing Hall of Fame in 1997 and has received numerous other honors for his achievements in the sport of boxing.
Ray Leonard Jr. is a former two-sport Division I collegiate athlete and former sports agent for some of the biggest names in sports. Known to light up a room when he walks in, Ray is a top motivational keynote speaker, radio host, actor, and award-winning business executive. Leonard recently started Ovationz, a two-sided marketplace that connects talent with event organizers, party planners, and meeting hosts to create outstanding virtual events.
Sugar Shane Mosley is a retired American professional boxer with world titles in three different weight classes. Shane turned professional in 1993 and quickly established himself as a formidable fighter, winning his first world title in 1997. He went on to have legendary fights against Oscar De La Hoya, Floyd Mayweather Jr., and Manny Pacquiao. Mosley retired from boxing in 2020 with a record of 49 wins, ten losses, and one draw, and he is considered one of the greatest boxers of his era.
“The KO Kings are excited to bring that knockout punch and boxing discipline to Sim Win Sports,” said Leonard Jr. “The Leonard Sports and Entertainment team are putting the rest of the virtual sports world on notice that we’ve come to knock out the competition.”

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

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Red Bull Home Ground Heads to New York this November

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Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.

This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.

For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.

At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.

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