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Canada

Exceptional Results for Loto-Québec

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End of the third quarter of fiscal 2022–2023

Loto-Québec posted total revenues of $2.225 billion and a consolidated net income of $1.204 billion at the end of the third quarter of 2022/2023.

It is its best performance since the Tobacco Control Act came into force, significantly impacting traffic at gaming establishments. These represent increases of $521.9 million (+30.7%) and $295.8 million (+32.6%), respectively, over the same period last year. Increases over the three first quarters of the pre-pandemic fiscal year (2019/2020) amount to 5.8% for revenues and 11.3% for net income.

Sound management efforts continued across all sectors, which resulted in an excellent ratio of total expenses to revenues of 28.2%, compared to 30.9% over the same period in fiscal 2019/2020.

“Our teams’ sustained efforts led us to these exceptional results and to our best performance in 17 years. All indications are that we will be able to pay a higher dividend than expected to the government and that benefits all Quebecers. I’m very proud of our work,” the President and CEO of Loto-Québec, Jean-François Bergeron, says.

“Thank you to our teams for incessantly improving our on-site and online entertainment offer, providing our customers with a quality experience and magical moments. The excitement our renewed programming and offer created is palpable at our casinos and gaming halls. Many acts of generosity highlighted this quarter, including our participation in the government of Québec’s Entraide campaign. We also supported other causes with our Détaillants de Cœur initiative and remained committed to the fight against food insecurity by organizing, among other things, activities benefiting the Moisson organizations.”

Results by sector for the period between April 1 and December 26, 2022:

Lottery
Lottery revenues amounted to $742.2million, which is a $2.6M (+0.4%) increase over the same period in 2021/2022. Lotto Max performed well. It paid more grand prizes of $50 million or more and more Maxmillions than during the same period in 2021/2022. Online lottery sales revenues represent 13.0% of the sector’s total revenues, compared to 3.7% for the same period in 2019/2020.

Casinos and gaming halls
Casino and gaming hall revenues stand at $829.3 million for a $313.9M (+60.9%) increase over the same period in 2021/2022 and a $69.0 million (+9.1%) increase over the same period in 2019/2020. The increase over last year can be explained in part by gaming location closures in 2021, whereas operations have returned to normal since the current fiscal year began. Online casino sales revenues represent 24.3% of the sector’s total revenues, compared to 9.1% for the same period of the pre-pandemic fiscal year.

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Gaming establishments
Gaming establishment revenues amounted to $686.5 million, which is a $214.5M (+45.4%) increase over the same period in 2021/2022. Revenues from video lottery terminals remain similar to their pre-pandemic levels. The increase can be explained by the same factor as for casinos and gaming halls: establishment closures in 2021.

Quarterly highlights and CSR contributions for the period between September 27 and December 26, 2022:

Loto-Québec paid $397.1 million to lottery, network bingo and Kinzo winners over the quarter, totalling $1.103 billion since April 1. There were 32 new millionaires during the quarter, for a total of 69 since the beginning of the fiscal year.

Another phase of the 100% Legal campaign was rolled out. This time, its message focused on the local aspect: 100% of the amounts played on LotoQuebec.com remain in Québec and benefit the entire population.

New sportsbooks were set up, to the delight of sports fans. The first one was at the Casino du Lac-Leamy in November and the second at the Salon de Jeux de Trois-Rivières in January, shortly after the end of the quarter.

The 40 Célébration attendees were able to enjoy the gala in person this year at the Théâtre du Casino du Lac-Leamy. Sébastien Benoit, Gregory Charles and Véronic DiCaire hosted the event, which wowed not only attendees, but also all 1,290,000 viewers.

The corporation signed a new agreement with Gestev to handle programming at the Théâtre du Casino du Lac-Leamy. Just as it has been doing at the Cabaret du Casino de Montréal for the last year, this major event producer now offers a varied line-up of performances to the public of the National Capital Region as well.

The third edition of the campaign inviting players to manage their gaming took place in October, focusing on the importance of setting limits. It aimed at encouraging players on LotoQuebec.com to voluntarily set time and loss limits.

Loto-Québec supports several causes and non-profit organizations. Such initiatives, now under the Giving Back is a Win-Win program, made it possible for causes dear to Quebecers to receive over $1 million this fall.

Three of our establishments renewed their BOMA BEST certification this quarter, which recognizes excellence in energy and environmental management and performance in commercial real estate. The Casino du Lac-Leamy received the top certification level: Platinum.

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Loto-Québec is committed to highlighting the creative and innovative spirit in the field of gaming and entertainment and, more broadly, of innovation by supporting the next generation. The corporation attended the MEGAMIGS festival and HUB Montréal, in addition to awarding several grants.

Canada

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

 

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

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Canada

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

 

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

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“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.
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Canada

BCLC Launches “What’s played here stays here” Campaign

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BCLC Launches “What’s played here stays here” Campaign

 

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

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