MAFIA GOLD Slots Game by Play'n GO
Connect with us
Playn GO introduces Blitzways, an innovative new slot mechanic that revolutionises the way players win. With dynamic reel heights and cascading treasures, Blitzways creates an exhilarating experience where every spin holds untold possibilities.

Latest News

Cipher Launches Industry First Sports Betting Customer Analytics Platform ‘Convertr’

Published

on

Cipher Launches Industry First Sports Betting Customer Analytics Platform ‘Convertr’

 

The platform will provide organizations with valuable data insights on their respective matched and unmatched customers’ behavior and interests, based on customer data held by partners

Cipher Sports Technology Group announces the launch of its sports wagering customer analytics and data matching platform, Convertr.

Created in partnership with IXUP (ASX: IXU) and designed for powerful and secure database collaborations between media companies and sports leagues – in conjunction with their respective betting operator partners – Convertr will provide organizations with valuable data insights on their respective matched and unmatched customers’ behavior and interests.

With Convertr, partners can connect and securely collaborate with data outside of their own organization, with 100% control, security and privacy. Further, Cipher Sports Technology Group is excited to confirm it is currently in the process of finalizing two product launch partners.

By unlocking information assets held across different partners, companies can now better engage with both active and dormant sports bettors through custom-tailored marketing campaigns that appeal to each individual user, ultimately increasing betting turnover.

Providing mutual benefit to the betting operator and the strategic partner, Convertr allows both parties to securely upload their own customer data to the Covertr platform, where it is encrypted to the highest global standards.

Once this data is ingested, each party only has access to its own set of customer data insights, all of which are derived from users’ actions and behaviors across the two platforms. Convertr then allows both partners to gain detailed data on their respective users, one of the first platforms in the world with such capabilities.

For example, if it’s determined that an ABC Media user bets solely on NBA with XYZ Sportsbook, but also reads a lot of PGA golf content on ABC Media’s platforms, XYZ sportsbook can use the insights generated from the Convertr data match to market their PGA golf products and offers more effectively to this user, in order to drive wagering outcomes. ABC media can then work with the sportsbook on custom marketing campaigns designed to re-activate or re-engage the XYZ sportsbook user.

“What differentiates Convertr from other data matching platforms is that it is designed to provide  mutual benefit for both parties engaged in a strategic partnership,” said Adam Fiske, Cipher Sports Technology Group Chief Executive. “No other platform can provide this level of understanding of customer behavior and interests, providing valuable insights to both parties, while also meeting the strictest data protection and privacy standards.”

Advertisement
Stake - Best Online Casino & Sports Betting Platform

Possession of the ISO/IEC 27001 information security management certification is evidence of Convertr’s strong commitment to information security across all processes and systems. This global certification provides assurances to clients of its ability to maintain the security of sensitive information and meet strict data compliance requirements.

As the market becomes more crowded, both new and existing players will need to find ways to better understand their customers, create more personalized marketing campaigns, and improve the customer experience – all of which can be achieved by partnering with Convertr.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

Published

on

Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

Continue Reading

Latest News

BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

Published

on

 

BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

Continue Reading

Canada

BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

Published

on

 

BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.