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Cipher Launches Industry First Sports Betting Customer Analytics Platform ‘Convertr’

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Cipher Launches Industry First Sports Betting Customer Analytics Platform ‘Convertr’

 

The platform will provide organizations with valuable data insights on their respective matched and unmatched customers’ behavior and interests, based on customer data held by partners

Cipher Sports Technology Group announces the launch of its sports wagering customer analytics and data matching platform, Convertr.

Created in partnership with IXUP (ASX: IXU) and designed for powerful and secure database collaborations between media companies and sports leagues – in conjunction with their respective betting operator partners – Convertr will provide organizations with valuable data insights on their respective matched and unmatched customers’ behavior and interests.

With Convertr, partners can connect and securely collaborate with data outside of their own organization, with 100% control, security and privacy. Further, Cipher Sports Technology Group is excited to confirm it is currently in the process of finalizing two product launch partners.

By unlocking information assets held across different partners, companies can now better engage with both active and dormant sports bettors through custom-tailored marketing campaigns that appeal to each individual user, ultimately increasing betting turnover.

Providing mutual benefit to the betting operator and the strategic partner, Convertr allows both parties to securely upload their own customer data to the Covertr platform, where it is encrypted to the highest global standards.

Once this data is ingested, each party only has access to its own set of customer data insights, all of which are derived from users’ actions and behaviors across the two platforms. Convertr then allows both partners to gain detailed data on their respective users, one of the first platforms in the world with such capabilities.

For example, if it’s determined that an ABC Media user bets solely on NBA with XYZ Sportsbook, but also reads a lot of PGA golf content on ABC Media’s platforms, XYZ sportsbook can use the insights generated from the Convertr data match to market their PGA golf products and offers more effectively to this user, in order to drive wagering outcomes. ABC media can then work with the sportsbook on custom marketing campaigns designed to re-activate or re-engage the XYZ sportsbook user.

“What differentiates Convertr from other data matching platforms is that it is designed to provide  mutual benefit for both parties engaged in a strategic partnership,” said Adam Fiske, Cipher Sports Technology Group Chief Executive. “No other platform can provide this level of understanding of customer behavior and interests, providing valuable insights to both parties, while also meeting the strictest data protection and privacy standards.”

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Possession of the ISO/IEC 27001 information security management certification is evidence of Convertr’s strong commitment to information security across all processes and systems. This global certification provides assurances to clients of its ability to maintain the security of sensitive information and meet strict data compliance requirements.

As the market becomes more crowded, both new and existing players will need to find ways to better understand their customers, create more personalized marketing campaigns, and improve the customer experience – all of which can be achieved by partnering with Convertr.

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Live-dealer specialist Ezugi to provide immersive casino experiences to SkillOnNet’s Brazilian platforms

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Global entertainment brand SkillOnNet has announced the expansion of its successful partnership with live-dealer gaming solutions specialist Ezugi into the regulated markets of Brazil.

The move builds on a strong existing relationship between the two companies and highlights their commitment to delivering top-tier gaming experiences across Latin America.

Players at SkillOnNet’s  Brazilian platforms, such as PlayUzu.bet.br and BacanaPlay.bet.br, now have access to Ezugi’s high-quality live casino games, including roulette, blackjack, and baccarat.

Part of the Evolution Network, Ezugi has established cutting-edge studio environments in Latin America to provide localised games with localised limits and Spanish-speaking dealers for an unbeatable live casino experience.

Meanwhile, SkillOnNet has been making a splash in Latin America through its PlayUZU and BacanaPlay brands. After launching PlayUZU in Brazil this year, the casino has quickly become a household name in the market, thanks to big-budget TV and marketing campaigns. PlayUZU promotes a “fairer” online casino experience, offering bonuses with no playthrough requirements.

Jani Kontturi at SkillOnNet said: “Ezugi has proven itself to be a standout partner with an exceptional product, and we’re excited to deepen our collaboration. Latin America is a key growth region for us, and we’re committed to offering our players the very best in live casino entertainment.”

Gilad Ben-Ami at Ezugi said: “With SkillOnNet, we share a vision of delivering localized, high-quality live casino content, and together we can offer a compelling product that meets the expectations of Latin American players.”

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Final CFG USA 2024 Online Gambling Report Confirms: Crime Wins After Years of Legalization

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The Campaign for Fairer Gambling (CFG) has released 2024 CFG USA State Supplement #2: All States, the final report in its landmark CFG USA 2024 Series, warning that the rapid expansion of legal online gambling is fueling more gambling and higher consumer losses – all without displacing crime from the total marketplace.

The analysis, produced by technical marketplace intelligence platform Yield Sec, offers the most comprehensive national and state-by-state breakdown ever produced across the US online sports betting, casino, and poker marketplaces. It shows that states with more legal operators record the highest Gross Gambling Revenue (GGR) per capita as a percentage of income – but, illegal operators continue to dominate, with 74% of total GGR across US online gambling being stolen by crime during 2024.

In 2024, the total US online gambling marketplace was worth $90.1 billion, of which $67.1 billion (74%) was illegal. The illegal sector grew by 64% year-on-year, outpacing the legal sector’s 36% growth.

There are three states with legalized online sports betting where the market is below the average of 0.31% GGR per capita as a percentage of income for states with no legalization, being Oregon, Maine, and Arkansas. These states have operator numbers of Oregon 1, Maine 2, and Arkansas 3, for an average of 2, below the national average of 9.

There are three states with both legalized online sports betting and casino gaming where the market is below the average of 0.77% of GGR per capita as a percentage of income for states with legalization of online sports betting only, being Delaware, Rhode Island, and Connecticut. These states have operator numbers of Delaware 4, Rhode Island 2, and Connecticut 3 for an average of 3, below the national average of 14.

There is a pronounced correlation between having a small number of legal operators and lower GGR per capita as a percentage of income.

The proponents of legalization assert that having more legal operators is better for competition and implies that this will help reduce the size of the illegal sector. The evidence, contained in CFG reporting from years of monitoring and the most comprehensive study ever conducted upon the US online gambling marketplace at both the national and state levels, contradicts this assertion.

Derek Webb, Founder and Funder of CFG, said: “The onus is on the proponents of legalization to provide an explanation as to how they managed to get it so wrong – at the least, they should apologize to the legislators they influenced based on their misleading representations. There should now be a moratorium on state expansion until effective action reduces illegal revenues and enables effective control of online gambling marketplaces.”

Ismail Vali, founder and CEO of Yield Sec, added: “Decades of illegal online gambling in the USA were meant to end with legalization and regulation. The hope was simple: legal, licensed options in each state would ‘channelize’ the marketplace and eliminate illegal gambling. This has not happened.

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“Seven years after state legalization began in 2018, the US online gambling marketplace remains a fortress of crime, and the zero-sum game hope that legalization and regulation would, on their own, remove crime, has failed. Illegal gambling isn’t one problem – it’s many. You can only control it through process – MPEO: Monitor, Police, Enforce, Optimize. Crime has now stolen hundreds of billions of dollars from American commerce and communities over more than three decades – it’s time to make this end.”

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Century Casinos, Inc. Announces Second Quarter 2025 Results

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Century Casinos, Inc. Announces Second Quarter 2025 Results

 

Century Casinos, Inc. announced its financial results for the three and six months ended June 30, 2025.

Second Quarter 2025 Highlights*

Compared to the three months ended June 30, 2024:

  • Net operating revenue was $150.8 million, an increase of 3%.
  • Earnings from operations was $16.6 million, an increase of 16%.
  • Net loss attributable to Century Casinos, Inc. shareholders was ($12.3) million, a decrease in net loss of 70%, and basic net loss per share was ($0.40).
  • Adjusted EBITDAR** was $30.3 million, an increase of 10%.

“We are proud of the strength and momentum we have built across our portfolio, which has shown solid year over year growth and generated positive cash flow in the quarter. Following various inquiries from third parties about potential asset sales and strategic partnerships, we have initiated a strategic review process as part of our ongoing commitment to driving long-term value creation and optimizing our portfolio of assets and operations,” Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos remarked.

UPDATES

Sports Betting – Missouri – In May 2025, the Company announced that it has partnered with BetMGM to operate an online and mobile sports betting application under the Company’s license in Missouri. The agreement includes a percentage of net gaming revenue payable to the Company, with a guaranteed minimum, as well as retail sportsbook options to be exercised at the Company’s discretion. Sports betting is expected to begin in Missouri in the fourth quarter of 2025.

Caruthersville, Missouri – Since the opening of the new casino and hotel on November 1, 2024, net operating revenue and Adjusted EBITDAR** have increased 26% and 31% respectively.

Poland – The Company was awarded a second license in the city of Wroclaw in March 2025. The Company expects to open the casino in the fourth quarter of 2025. The Company was notified in June 2025 that it had not received a new license for a second casino in Warsaw and closed the casino at the Hilton Hotel. The license for the Company’s flagship casino in Warsaw at The Presidential Hotel runs through 2028.

Strategic Review Process – The Company’s Board of Directors (the “Board”) has initiated a comprehensive strategic review of its operations, capital structure and strategic growth options. The review will explore a range of potential strategic alternatives for the Company’s assets and businesses aimed at enhancing shareholder value and supporting long-term growth. These alternatives may include opportunities to unlock value within our existing property portfolio, optimize the Company’s capital structure, evaluate potential mergers, strategic partnerships, or the sale of the Company, and to analyze potential divestments of assets or other asset-level transactions. In connection with this review, the Company has engaged Faegre Drinker Biddle & Reath LLP as legal counsel and Macquarie Capital as financial advisor.

This review follows the Company’s recent substantial capital expenditure program and solid operational performance in the second quarter of 2025 and reflects the Board’s proactive approach to positioning the Company for future success in an evolving market landscape. The Board has not set a timetable for the conclusion of this review. At this stage, no commitments or decisions have been made and there can be no assurance that the review will result in any transaction or particular change to the Company’s business. The Company does not intend to make further public comments on the process unless and until it determines that further disclosure is appropriate or necessary.

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