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Cipher Launches Industry First Sports Betting Customer Analytics Platform ‘Convertr’
The platform will provide organizations with valuable data insights on their respective matched and unmatched customers’ behavior and interests, based on customer data held by partners
Cipher Sports Technology Group announces the launch of its sports wagering customer analytics and data matching platform, Convertr.
Created in partnership with IXUP (ASX: IXU) and designed for powerful and secure database collaborations between media companies and sports leagues – in conjunction with their respective betting operator partners – Convertr will provide organizations with valuable data insights on their respective matched and unmatched customers’ behavior and interests.
With Convertr, partners can connect and securely collaborate with data outside of their own organization, with 100% control, security and privacy. Further, Cipher Sports Technology Group is excited to confirm it is currently in the process of finalizing two product launch partners.
By unlocking information assets held across different partners, companies can now better engage with both active and dormant sports bettors through custom-tailored marketing campaigns that appeal to each individual user, ultimately increasing betting turnover.
Providing mutual benefit to the betting operator and the strategic partner, Convertr allows both parties to securely upload their own customer data to the Covertr platform, where it is encrypted to the highest global standards.
Once this data is ingested, each party only has access to its own set of customer data insights, all of which are derived from users’ actions and behaviors across the two platforms. Convertr then allows both partners to gain detailed data on their respective users, one of the first platforms in the world with such capabilities.
For example, if it’s determined that an ABC Media user bets solely on NBA with XYZ Sportsbook, but also reads a lot of PGA golf content on ABC Media’s platforms, XYZ sportsbook can use the insights generated from the Convertr data match to market their PGA golf products and offers more effectively to this user, in order to drive wagering outcomes. ABC media can then work with the sportsbook on custom marketing campaigns designed to re-activate or re-engage the XYZ sportsbook user.
“What differentiates Convertr from other data matching platforms is that it is designed to provide mutual benefit for both parties engaged in a strategic partnership,” said Adam Fiske, Cipher Sports Technology Group Chief Executive. “No other platform can provide this level of understanding of customer behavior and interests, providing valuable insights to both parties, while also meeting the strictest data protection and privacy standards.”
Possession of the ISO/IEC 27001 information security management certification is evidence of Convertr’s strong commitment to information security across all processes and systems. This global certification provides assurances to clients of its ability to maintain the security of sensitive information and meet strict data compliance requirements.
As the market becomes more crowded, both new and existing players will need to find ways to better understand their customers, create more personalized marketing campaigns, and improve the customer experience – all of which can be achieved by partnering with Convertr.
The Tennessee Sports Wagering Council through its executive director issued $50,000 in fines to Bovada.lv, an unlicensed and therefore illegal sportsbook operating in Tennessee.
Bovada failed to comply with cease and desist letters delivered to addresses in Curaçao, and Council investigators placed wagers through Bovada’s platform on three separate occasions, including as recently as October 16, 2024.
The Sports Gaming Act authorizes the Council to impose a $10,000 fine for the first offense of accepting wagers without a license, which rises to $15,000 for the second offense, and $25,000 for the third offense. Subsequent offenses may lead to the imposition of a $25,000 fine for each occurrence, an occurrence being a single wager accepted in Tennessee.
In the cease and desist letters, the Council ordered Bovada to allow all Tennessee users to withdraw any funds currently held by the unlicensed sportsbook.
“The Sports Wagering Council recommends that Tennessee users of Bovada withdraw their funds immediately. Our primary role is the protection of the public interest through a safe, regulated environment, and Tennessee sports bettors need to know that just because they can access a sports betting website or app inside Tennessee’s borders does not mean it is licensed to do business here,” Mary Beth Thomas, Executive Director of Tennessee Sports Wagering Council, said.
Legal sportsbook operators provide important bettor protections not found in the illegal market. If an individual wagers with unlicensed sportsbooks, their sensitive financial and personal information may not be protected and could even be shared with criminal enterprises. The bettor’s money could be withheld or disappear without a way to recover it.
The SWC is working closely with its network of law enforcement at the state and federal level to eradicate illegal sportsbooks such as Bovada and others.
Tennessee is the largest “online-only” sports betting market in the US, with more than $4.7 billion wagered in Tennessee last fiscal year through online sportsbooks licensed by the Council.
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features, and bonuses.
“We have been humbled by the incredible global fanfare Dragon Link has received over the years but are never ones to rest on our laurels. The teams have been working tirelessly on a follow-up that brings together all the player-favorite elements in a new and exciting way with Phoenix Link as the proud result. We were thrilled to partner with Yaamava’ to premiere Phoenix Link with flair, excitement, and celebration,” said Victor Duarte, executive vice president of product for Aristocrat Gaming.
Phoenix Link players will enjoy the game’s additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. Phoenix Link is available on the Neptune Single cabinet.
“Yaamava’ is thrilled to host yet another world premiere in gaming with the launch of Phoenix Link by Aristocrat Gaming. Our Club Serrano members are already raving about this captivating extension of the player-favorite Dragon Link. It’s a great addition to the Yaamava’ gaming floor,” said Kenji Hall, General Manager of Yaamava’ Resort & Casino at San Manuel, said.
On November 6, the iGaming industry in Mexico is preparing for a key event in which the benefits and challenges that regulation has brought to the Mexican market will be discussed. Under the title “Benefits of Regulation in the Mexican Market”, this panel will offer an in-depth look at the impact of regulation on transparency, competition and consumer protection, critical issues in the new digital era of iGaming.
The event, moderated by Geraldine Alexandra García Torres, Media Manager of Digital Gaming News, will feature the participation of recognized figures in the sector such as Daniel Magariños, representative of BMM Testlabs, and Hermilo Peregrina Cabrera of Prometeo IT Solutions. Both panelists will contribute their extensive knowledge and experience in regulation and certification in the Mexican market, and will analyze with the public the challenges and opportunities that companies face in an increasingly competitive and regulated context.
BMM Testlabs, who will participate as a Gold Sponsor, underlines with its sponsorship the importance of regulation to strengthen the iGaming sector in Mexico and demonstrates its commitment to progress and transparency in the Mexican market. For its part, Kushki joins as a Silver Sponsor, promoting the dialogue and analysis necessary for the industry.
Daniel Magariños, from BMM Testlabs, expressed his enthusiasm for participating in this digital webinar: “It has been a pleasure to be able to share our comments as a Laboratory on a market like the Mexican one and exchange opinions with a reference like Hermilo and the company Prometeo IT Solutions, with its excellent track record in this market. A relaxed talk with a lot of learning that I hope will be interesting for the attendees.”
For his part, Hermilo Peregrina, from Prometeo IT Solutions, highlighted the relevance of these spaces for dialogue: “Thank you to Conferencias iGaming for the invitation to participate in this panel. Thanks to Geraldine for coordinating us, and it was a pleasure to share ideas and opinions with my friend Daniel from BMM Testlabs, who has extensive experience in international regulations and certifications.”
Sponsor Support
The panel has the support of important sponsors who recognize the relevance of regulation in the development of the iGaming market in Mexico. Among them, BMM Testlabs as Gold Sponsor, and Kushki as Silver Sponsor.
Event Details:
Date: November 6
Time: 10:00 a.m. (Mexico)
Registration: Register here
Don’t miss the opportunity to be part of this essential conversation for the future of the industry. Secure your place and access a key analysis on the dynamic iGaming market in Mexico!
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