Canada
Unlock the Secrets of Canada’s Booming iGaming Industry at the Canadian Gaming Summit 2023
The 26th edition of the Canadian Gaming Summit, a prominent Canada-focused industry event, is set to offer a more robust conference agenda than ever before thanks to the event’s new management by SBC, a recognized leader in providing industry conference content and educational value to attendees.
Scheduled for June 13-15, 2023, the event will take place at the Metro Toronto Convention Centre and will delve into the Canadian industry’s potential for growth and innovation.
The roster of speakers boasts over 150 Canadian industry specialists, including Amanda Brewer (Country Manager Canada, Kindred), Aubrey Levy (SVP Content & Marketing, TheScore), Cassie Brickman (Managing Director, Betting Hero), Dale Hooper (General Manager Canada, FanDuel), Kris Abbott (Country Manager, Betano Canada), Megan Chayka (Co-Founder, Stathletes Inc), Owen Welsh (Associate Vice President, Global Partnerships, Canadian Football League), Scott Vanderwel (CEO, PointsBet Canada) and Scott Woodgate (VP Canada, BetMGM) among others.
Rasmus Sojmark, CEO & Founder of SBC, said: “This agenda is particularly compelling because it reflects on the current state of the industry in Canada and draws upon lessons learned from both the past year and more mature markets. We’re excited to delve into the specifics of other provinces beyond Ontario, offering valuable insights into how we can modernize the industry while prioritizing responsible practices.”
The ‘Leaders’ and ‘Land-based’ tracks will explore iGaming innovation in Canada, share regulator insights from Ontario, examine expansion opportunities for provinces, and discuss the convergence of land-based, lottery, and iGaming experiences. Topics also include emerging technologies in land-based casinos, reflections on lessons learned from community and charitable gaming, and a debate on First Nations partnerships through various models.
The ‘Growth and Leadership’ track will host roundtable discussions on regulatory and market developments in various Canadian provinces, showcase the ‘First Pitch’ start-up competition and cover topics such as the collaboration with lotteries and crown corporations, responsible gaming, international investment, and social responsibility and ESG within the industry.
The ‘Sports Betting track’ will cover a range of topics, including the provincial rollout of sports betting in Canada, collaborations between operators and regulatory bodies to ensure integrity in sports betting, partnerships between Canadian teams, leagues, and sportsbooks, content innovation, and the potential growth of esports betting.
The ‘Affiliates & Advertising’ track will discuss how affiliates can successfully launch in the Canadian iGaming market by understanding Canadian audience preferences. It will offer regulatory advertising and marketing guidance and discuss how to maximize customer conversions, use data for customer engagement, and engage in responsible partnerships. The track will also feature insights into the Canadian market by comparing it to the more mature European markets.
The ‘iGaming’ track will cover topics such as player engagement, user experience, the convergence of charitable and iGaming in online bingo, Canadian gaming laws, game mechanics, lessons learned from international operators entering the Canadian market, and sourcing diverse talent for local offices.”
Finally, the ‘Payments & Compliance’ track panels will cover topics such as customer choice in adopting cashless systems, how to work with financial institutions and investors, payment technology’s role in customer acquisition and loyalty, modernizing anti-money laundering regulations, alternative currencies, and cybersecurity.
“The agenda topics address current problems and offer solutions. A variety of formats, including keynotes, panels, debates, and roundtable sessions, add to the conference’s appeal, making it a must-attend for everyone operating in or interested in the Canadian market,” Sojmark added.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
-
Latest News4 days agoAGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts
-
Latest News4 days agoHARRAH’S RESORT ATLANTIC CITY WELCOMES BACK THE WORLD SERIES OF POKER® FOR A WSOP CIRCUIT STOP THIS AUGUST
-
Arizona5 days agoArizona Department of Gaming Issues Multiple Cease-and-Desists
-
Latest News4 days agoACR POKER LAUNCHES ‘MONEYMAKER MAY-HEM’, OFFERING PLAYERS A CHANCE TO JOIN CHRIS MONEYMAKER IN LAS VEGAS FOR $10K MAIN EVENT
-
Latin America4 days agoMexico Gambling Market to Hit Valuation of US$ 40.64 Billion By 2033 | Astute Analytica
-
Compliance Updates4 days agoAltenar gains ground in Brazil with virtual sports certification
-
Latest News3 days agoChurchill Downs Incorporated Reports 2025 First Quarter Results
-
Latest News2 days agoTachi Palace Casino trusts Continent 8 to bolster its cybersecurity through advanced managed SOC and SIEM solutions