Latest News
PENN Entertainment Completes Acquisition of Barstool Sports

PENN Entertainment, Inc. (Nasdaq: PENN) (“PENN” or the “Company”) today completed its previously announced acquisition of Barstool Sports, Inc. (“Barstool Sports” or “Barstool”) after previously acquiring a 36% stake of Barstool Sports in February 2020. PENN has acquired the remaining interest in Barstool Sports for approximately $388 million.
The closing of the acquisition marks a major milestone for Barstool Sports as it celebrates its 20th anniversary. Founded in 2003 as a free sports and gambling newspaper by Dave Portnoy, Barstool has evolved into a leading digital player in sports, lifestyle, and entertainment. With over 200 million loyal followers, the company creates and delivers unmatched sports and comedic content through its extensive network of over 100 shows and 90+ personalities. Its content offerings span podcasts, video, social media, live events, pay-per-view, and a growing commerce business, solidifying its position as a multimedia powerhouse.
Since partnering with Barstool Sports in 2020, PENN has successfully developed an omnichannel strategy that leverages Barstool’s well-known brand and personalities. Barstool Sportsbook has grown to become a leading online betting platform currently live in 15 states, with PENN also having launched retail branded Barstool Sportsbooks at its properties across the country. PENN and Barstool Sports will continue to innovate and collaborate, including across Barstool’s sports bar footprint, to deliver compelling integrated gaming and entertainment experiences.
“We are extremely pleased to welcome Barstool Sports fully into the PENN Entertainment family,” said PENN Entertainment CEO and President, Jay Snowden. “Barstool is a proven, powerful media brand with an authentic voice and vast, loyal audience that provides us with a strong top of funnel for new customer acquisition and organic cross-selling opportunities across our growing interactive division. Barstool, combined with theScore’s reach and highly engaged user base, creates a massive digital footprint and ecosystem that will serve to propel Barstool Sportsbook and our uniquely integrated media and gaming business. Further, the Barstool Sportsbook will greatly benefit from the upcoming migration to our proprietary technology stack, a move that will significantly enhance the overall product offering and deliver meaningful upside.”
“Barstool Sports is bigger than ever and has become more than I ever dreamed of,” said Dave Portnoy, Founder of Barstool Sports. “I’m very thankful to the Barstool team and Stoolies who have been along for the ride. I’m looking forward to this next chapter with PENN.”
“This is a huge moment for Barstool Sports that was made possible by a lot of people and a lot of grit,” said Erika Ayers, CEO of Barstool Sports. “Our focus has always been to create relevant and entertaining content for our fans and to deliver strong results for our partners. It’s exciting to have that vision recognized and to be able to put it to work inside of PENN. We have the best fan base on the planet, and we look forward to doing even more for them with PENN’s support.”
In the past three years since PENN first invested in the company, Barstool Sports has:
- Grown its audience 194% and recorded total podcast downloads of 1.6B.
- Delivered over 875K videos across social media totaling over 128 billion video views.
- Increased ad sales by 160%.
- Sold over 5 million units, including apparel, licensed products and accessories, by combining a direct-to-consumer approach and bringing the brand to thousands of retail stores nationwide.
- Expanded its live event programming, including producing and broadcasting its first Division I college basketball games (Barstool Sports Invitational) and the Barstool Arizona Bowl college football game.
- Launched TwoYay, its proprietary NIL marketplace, connecting athletes to brands and agencies.
PENN and Barstool Sports initially announced an exclusive sports betting and iCasino partnership in January 2020, with PENN acquiring 36% of Barstool Sports on February 20, 2020 for a total consideration of approximately $163 million, comprised of approximately $135 million in cash and $28 million in non-voting convertible preferred stock. The initial agreement included a path for PENN to establish full control and ownership of Barstool Sports.
Latest News
Olympia Gaming Launches Mobile Apps, LB Rewards and CF Rewards

Olympia Gaming, the developer of Casino Fandango in Carson City, NV and Legends Bay Casino in Sparks, NV and Quick Custom Intelligence (QCI) today announced the rollout of mobile apps, LB Rewards and CF Rewards. With this launch, Olympia Gaming becomes the first operator in Northern Nevada to deliver the QCI Player App, setting a new regional standard for real-time, mobile guest engagement.
Current Features (Now Available):
- Player Account Information – live tier status, point balance, free play, and comp dollars
- Offer Listing – view of current and upcoming offers including free play, dining and hotel
- Secure Tax Forms – digital retrieval of win/loss statements and tax documentations
- Push Notifications & Event Alerts – real-time updates tailored to guest preferences
Future Features (Coming Soon):
- Entertainment & Special Event Schedule – full calendar of concerts and events
- Host Chat & Service Requests – direct, secure messaging for concierge-level support
- Interactive Property Navigation – maps, parking guidance, and way-finding tools
- Interactive Prizes – in-app rewards that are redeemable at either casino
“Launching the QCI Player App is a milestone for both Casino Fandango and Legends Bay Casino,” said DeCourcy Graham, Chief Operating Officer at Olympia Gaming. “Our guests can now see their rewards, view exclusive offers, and even access tax forms—all from their mobile device, furthering the value of our rewards program. We are thrilled to pioneer this technology in Northern Nevada and elevate the guest experience across our properties.”
With a combined focus on value and exceeding guest expectations, Olympia Gaming and QCI’s collaboration is delivering on a promise to set a new industry standard, offering capabilities that surpass current market offerings.
“Olympia Gaming challenged us to create an app that goes beyond basic account lookup and truly empowers the player,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “This successful launch reflects a close collaboration between the Olympia team and QCI, and we are excited to see the QCI Player App drive deeper engagement and new revenue opportunities for both properties.”
The LB Rewards and CF Rewards mobile apps are now available for download on Apple IOS and Google Play store.
Latest News
NH Players Wager $20M on March Madness

New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.
Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”
McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.
During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.
Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
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