partnerships
LIGHT & WONDER ADDS EXCLUSIVE BRANDED CONTENT TO OPENGAMING™ PLATFORM THROUGH ATLANTIC DIGITAL AGREEMENT
Studio signs agreement to utilize Light & Wonder’s newly acquired Playzido Remote Gaming Server platform in order to bring exceptional branded titles to global markets
Light & Wonder, Inc. has further enhanced its OpenGaming content portfolio with the exclusive addition of game studio Atlantic Digital, who will now team up with the Playzido Remote Gaming Server (“RGS”) platform to deliver a range of new games based on classic film and TV titles.
Atlantic Digital has secured the gaming rights to a host of well-known, and soon-to-be announced brands, with games launching via OpenGaming from Spring 2023 onwards.
Atlantic Digital will release a series of games developed using Playzido’s proprietary RGS platform. Owned by Light & Wonder, Plazido’s rapid game development capabilities coupled with the global distribution of Light & Wonder’s OpenGaming platform are attracting the most exciting new studios in the market.
As the latest exclusive and high-quality addition to OpenGaming, Atlantic Digital’s content will be made available to players through Light & Wonder’s global network of operators. The agreement represents the latest step in cementing OpenGaming as one of the world’s leading digital casino ecosystems.
Sam Hobcraft, Managing Director at Atlantic Digital, said: “The combination of Light & Wonder alongside Playzido is the perfect platform solution for Atlantic Digital to drive the distribution of our premium branded games on a global level. We’re able to build games quickly and efficiently via the super-professional team at Playzido, but even more importantly, we’re now able to access the biggest operators on both sides of the Atlantic. We are looking forward to an excellent relationship in the years ahead”
Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “The team at Atlantic Digital has a proven track record in the industry and they bring with them fantastic possibilities given the wide range of brand rights that they have secured.”
“Branded game creation is undeniably difficult to perfect, but we’re already delighted to see the level of skill, effort and attention that Atlantic Digital are investing into their games. This is an agreement that will accelerate the growth of Atlantic Digital while providing OpenGaming partners with a stream of recognisable and high-quality content to distribute to players.”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
partnerships
NetGaming Signs iGaming Partnership with Caesars Entertainment
NetGaming, a rapidly growing online casino content provider, today announced an iGaming partnership with Caesars Entertainment that will bring NetGaming’s portfolio of unique game content to Caesars’ online casino platforms, enhancing the entertainment experience for its players. Through this partnership, Caesars will integrate a wide range of NetGaming’s high-performing titles onto its iGaming platforms, including popular games such as Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels.
The partnership underscores both companies’ commitment to delivering premium, engaging content to players in North America.
“We are thrilled to partner with Caesars, one of the most respected and prestigious brands in the gaming industry,” said Pallavi Deshmukh, CEO of NetGaming. “This agreement represents a significant milestone for NetGaming, as it allows us to reach a broader audience and showcase our great games that stand out for their innovation, quality, and player engagement.”
“NetGaming offers an impressive variety of titles that we believe will resonate well with our players,” said Matt Sunderland, Senior Vice President, and Chief iGaming Officer at Caesars Digital. “We’re committed to putting our players first and integrations like these add to our ambitions of offering them an elevated online casino experience they can’t find anywhere else.”
Caesars’ integration of NetGaming’s distinctive gaming titles, will provide its players with an even more diverse and immersive gaming experience across its iGaming platforms. The collaboration between NetGaming and Caesars is expected to go live in H2 2025, with additional game releases planned for the future.
Latest News
ODDSworks and RAW iGaming Sign North American Distribution Deal
ODDSworks has announced that an agreement has been finalized to bring RAW iGaming’s most popular casino-proven games to ODDSworks’ customers via the BETguard Remote Game Server in North America.
With four other games from RAW iGaming, ODDSworks will showcase Joker & The Thief, the North American debut of RAW’s patent-pending “SuperSlice” technology. RAW is building a library around this exciting game mechanic along with other high-performing patent-pending mechanics such as SuperSymbols and SuperTracks.
Tom Wood, CEO of RAW iGaming, said: “Our collaboration with ODDSworks is an important milestone for RAW iGaming, as it creates a gateway to the North American market for our unique, innovative games. We are very excited to deliver our games to ODDSworks’ customers and their players.”
RAW develops innovative, easy-to-understand and boundary-pushing games. RAW’s games will soon be launched in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Mexico.
ODDSworks CEO Shridar Joshi said: “There is a tremendous amount of potential in the market waiting to be capitalized on, and we expect to partner with other amazing companies like RAW iGaming moving into the future. ODDSworks is well-positioned to be the go-to place for special, unique online games.”
The ODDSworks game library consists of a versatile range of proprietary and third-party titles, each featuring a unique and engaging theme enhanced with stellar graphics, sounds, and features.
Many of these games have already had successful runs in US land-based and European online markets.
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Fanatics Announces Multi-year Partnership with Chicago Blackhawks Star Connor Bedard
Fanatics announced an exclusive, multi-year partnership with Chicago Blackhawks star Connor Bedard, who becomes the newest addition to Fanatics’ roster of athletes housed under the organization’s memorabilia and collectibles division, Fanatics Authentic.
Under the new deal, Fanatics is now the sole distributor of Bedard’s highly sought-after officially licensed memorabilia and collectibles including authentic jerseys, pucks, sticks, helmets, gloves and photos, as well as a unique assortment of game-used equipment from games with the Blackhawks, All-Star Games and other competitions.
“I’m very excited to be working with Fanatics and join their amazing team of athletes across all sports. Getting to know their group and learn about all the work they put into creating really special memorabilia for fans has been awesome. As the season gets underway, I’m looking forward to sharing what we are releasing together,” said Bedard.
Widely regarded as hockey’s next can’t-miss prospect, Bedard was selected first overall in the 2023 NHL Draft following an illustrious career in the Western Hockey League in which he recorded 143 points in just 57 games during his final season with the Regina Pats. During the 2023-24 NHL season, his first professionally with the Blackhawks, Bedard led all first-year players in goals (22) and points (61) on his way to winning the Calder Memorial Trophy awarded to the league’s top rookie.
“Connor Bedard is one of the NHL’s emerging superstars and Fanatics is thrilled to welcome him to our team. After a stellar rookie season, he has quickly become a fan favorite, and we look forward to providing hockey fans everywhere with unprecedented access to a premier assortment of his autographs, collectibles and game-worn products,” said Fanatics executive vice president Victor Shaffer.
Bedard joins a star-studded roster of athletes across all sports to have exclusive memorabilia partnerships with Fanatics Authentic including Tom Brady, Auston Matthews, Alex Ovechkin, Aaron Judge, Bryce Harper, Sabrina Ionescu, Harry Kane and Victor Wembanyama.
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