partnerships
IBIA adds Fanatics Sportsbook to its roster
![IBIA adds Fanatics Sportsbook to its roster](https://gamingamericas.com/wp-content/uploads/2023/01/IBIA-Fanatics-Sportsbook-.png)
Fanatics Betting and Gaming, the online and retail sports betting division of the Fanatics digital sports platform, has joined the International Betting Integrity Association (IBIA). The Fanatics Sportsbook, in partnership with the Washington Commanders, recently became the first retail sportsbook to open inside an NFL Stadium, in Maryland. Fanatics is initially focusing on rolling out is sports betting platform via retail, with mobile to follow later in the year. It joins over 45 companies and 125 leading sports betting brands in IBIA, further strengthening IBIA’s position in North America and globally as the world’s leading integrity monitor.
“Partnering with the International Betting Integrity Association is an important step in providing our customers with a secure trading environment as we begin to roll out our sports betting platform in 2023,” said Andrew Wright, SVP Trading at Fanatics Betting and Gaming, “IBIA is an important international institution that monitors the global betting markets of their regulated members providing much needed analysis and monitoring of potential betting irregularities.”
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to welcome a major globally recognised brand into our association. Fanatics Betting and Gaming’s decision to join IBIA is a major boost for the association in North America and follows an increasing number of U.S. based businesses becoming members of IBIA. The company will be integrated into IBIA’s global betting integrity network, which consists of many of the world’s largest regulated sports betting operators. Fanatics Sportsbook’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available globally for its sports betting product.”
The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert network is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level betting integrity policy discussion forums managed by the IOC, United Nations, Council of Europe and European Commission.
Latest News
Amusnet and Betplay Toast to Success with Cocktail Rush by Melissa Martínez
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Amusnet, in collaboration with Betplay, celebrated the success behind the slot game Cocktail Rush by Melissa Martínez. On August 24, Bogotá hosted an exclusive event that left an indelible mark on the memories of Betplay’s VIP customers. The leading gaming provider continues to solidify its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized client experiences.
Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia’s most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values.
Since its debut in March, the branded slot has captured local players’ attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.
This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.
Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.
Canada
IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
![](https://gamingamericas.com/wp-content/uploads/2024/09/9-1.jpg)
International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.
“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania – another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love,” said Dan Beebe, BCLC Chief Operating Officer.
IGT’s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level “Money Jackpot” and a fast-growing, fast-hitting second-level WAP jackpot – “Mania Jackpot”. With a jackpot-reset value of $4000, the game’s “Mania Jackpot” is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.
“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation,” said David Flinn, IGT SVP Sales, Canada, South and Central America.
BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGT’s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.
Latest News
Scientific Games to Develop New Jurassic World-Themed Lottery Games
![](https://gamingamericas.com/wp-content/uploads/2024/09/4-1.jpg)
Scientific Games lottery customers in the US and Canada may soon be on the run to introduce the terror-ific adventures of the iconic JURASSIC WORLD franchise to their players. The company announced an exclusive new, multi-year collaboration with Universal Products & Experiences to create and produce JURASSIC PARK and JURASSIC WORLD-themed digital and retail lottery games for the first time. JURASSIC WORLD franchise products from Scientific Games will bring the brand roaring to life in instant scratch, pull tab, draw-based, Fast Play, Keno, eInstant/iLottery and second-chance games.
From Universal Pictures and Amblin Entertainment, JURASSIC WORLD immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist. An all-new JURASSIC WORLD event film is coming summer 2025.
Kyle Rogers, Senior VP, Instant Game Strategy & Licensing for Scientific Games, said: “Our creative teams have been working with Universal on a powerful portfolio of new Jurassic World-themed lottery products that are truly going to capture players’ attention and have them on the hunt to experience the brand in multiple channels of play. This is a cross-generational brand that has the potential to bring its massive 30+-year fanbase to lottery.”
The JURASSIC WORLD franchise will be introduced at the North American Association of State and Provincial Lotteries conference held September 9 to 12. As part of this announcement, the company is also planning to feature JURASSIC WORLD as the company’s next blockbuster lottery Linked Game, which will bring trip winners from across the US. together for a brand-immersive, white glove event in Hawaii where the original JURASSIC PARK was filmed, with opportunities to win additional cash prizes.
Scientific Games pioneered Linked Games winners’ events in 2007. Since then, the company has produced more than 981 million Linked Game instant tickets for U.S. lotteries with a retail value topping $6 billion.
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