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Yggdrasil set for Argentinian entry with LOTBA registration

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Yggdrasil set for Argentinian entry with LOTBA registration

 

Yggdrasil, the leading publisher accelerating iGaming innovation, has furthered its Latin American ambitions after receiving regulatory approval to offer its content in the City of Buenos Aires, Argentina.

The rubber stamp from Lotería de la Ciudad de Buenos Aires (LOTBA) enables Yggdrasil to provide its large portfolio of slots content to operators in the Argentinian capital where the online gambling market opened in early 2021.

Top-performing and proven content will be introduced to local players, including titles featuring Yggdrasil’s popular Game Engagement Mechanics (GEMs) as well as slots from the YG Masters program.

The approval sees Yggdrasil boost its presence in Latin America after the supplier entered the continent last year, taking its content live in Colombia.

Yggdrasil is celebrating its 10th anniversary in 2023, a year that will see the company focus on further expanding its portfolio and market reach as part of its ambitious growth strategy.

Björn Krantz, CEO at Yggdrasil, said: “We are starting the year with a great milestone in achieving the approval to supply our content in the City of Buenos Aires. “

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EvenBet Gaming expands presence in Latin America with Betplay launch

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Integration sees provider significantly strengthen its position in key market

EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.

BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.

Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.

This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.

“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”

Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”

Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”

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Altenar Boosts LatAm Presence with Uruguay Office

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Altenar’s status as a leading sportsbook provider in South America has been further boosted with the opening of a new office in Uruguay.

The new hub, located in Costa Rica Street 1667, in Carrasco, Montevideo, will be the base for around 15 members of staff and strengthen the company’s support for iGaming operators in the LatAm region.

Altenar has been providing betting services in South America for several years during an exciting time for the industry in the region as several countries have moved toward legalizing and regulating sports betting.

Regional Director Hugo Llanos said: “I am very excited about it, I think it is going to be a good solution for us in terms of the time zone mostly.

“We do have a lot of activity and products that are to do with this time zone, American sports, Copa Libertadores, Copa America, and of course the major leagues around the region such as Brazil, Mexico and others alike. We have customers across the region so it is important to assure them of our commitment to their operations and our support towards their objectives.”

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PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION

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PRAGMATIC PLAY AND ECUABET SEAL BINGO PARTNERSHIP EXTENSION

 

Pragmatic Play has enhanced its partnership with Ecuadorian operator Ecuabet thanks to the addition of its full suite of Bingo products.

Joining Pragmatic Play’s award-winning Slots portfolio, players at Ecuabet will be able to enjoy the provider’s extensive library of player favourite Bingo products, including classic variants such as 90 ball, as well as the innovative Sweet Bonanza Bingo.

The partnership extension is the latest growth for Pragmatic Play in the country and aligns with its strategic progress in the wider LatAm region, where it remains at the forefront of one of the most vibrant markets globally.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s always a pleasure to see existing valued partners request more products and with Pragmatic Play’s Bingo content, we know Ecuabet and its players are getting the very best the industry has to offer.

“The strength of Pragmatic Play’s multi-product offering for operators is clear and the supplier will continue to strengthen each category to ensure LatAm markets the content their players demand.”

Liliana Zuluaga, Manager at Ecuabet, said: “Bingo is hugely popular in Ecuador and we know that Pragmatic Play’s games offer us the right level of quality and diversity we need to maintain our high standards at Ecuabet.

“Having proudly hosted its Slots catalogue for some time now, we know what we’re getting with Pragmatic Play. Its titles will continue to be a huge benefit to our overall proposition and the new Bingo content is key to that.”

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