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Pollard Banknote Awarded Digital Support Contract By The North Carolina Education Lottery

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Pollard Banknote Awarded Digital Support Contract By The North Carolina Education Lottery

 

Pollard Banknote Limited is pleased to announce it has been awarded a new contract by the North Carolina Education Lottery (“NCEL” or “Lottery”) to provide digital support and related services. Following a successful competitive procurement process, this contract’s initial term runs until October 31, 2025, and can be renewed in one-year increments for up to three additional years.

This contract expands Pollard Banknote’s decade-long relationship with the NCEL, which currently includes an iLottery solution (through its joint venture, NeoPollard Interactive LLC) complete with a fully integrated omnichannel player engagement and loyalty program, as well as offering scratch-off tickets and related marketing support.

The scope of the contract is primarily focused on providing analysis and insight of online traffic patterns across channels. Seeking a best-in-class partner to help continue to raise the caliber of its online experience and add value beyond the scope of existing contracts, the Lottery chose Pollard Banknote. The Company’s analysis and insights identify content and cross-sell opportunities that improve player engagement, accelerate conversions, and enhance player loyalty. Pollard Banknote will support the Lottery by providing innovative and effective multichannel digital strategies and support to optimize the user experience.

As part of its new responsibilities—beyond establishing a clickstream strategy and providing analysis—Pollard Banknote will offer results-based rationales for changes to the Lottery’s digital strategies based on our unique ability to provide expert analysis and insight.

“We wanted a partner with the proven know-how to play a pivotal role in our Lottery’s future by fortifying our digital assets within this highly specialized space,” said Mark Michalko, Executive Director, North Carolina Education Lottery. “Pollard Banknote’s leadership can help us responsibly grow sales to benefit statewide education initiatives by presenting innovative multichannel solutions, optimizing for high-quality searches, and providing exceptional digital support and services.”

“Pollard Banknote is dedicated to improving the digital player experience in all areas. Recognizing this as a key strategic focus, we have invested heavily in enhancing our expertise in the field by attracting the best and brightest talent in the industry to make us the ideal partner for lotteries that are increasingly reliant on this type of specialized support to grow sales,” said Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote. “We look forward to collaborating with the NCEL to establish a sophisticated strategy that vastly improves the customer journey across its digital channels, which will meaningfully enrich the user experience and ultimately affect revenue.”

Since its inception in 2005, the North Carolina Education Lottery has raised more than $9.6 billion for education programs across all of North Carolina’s 100 counties. Last year alone, the Lottery raised on average $2.5 million a day for education programs in the state.

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Lotto.com Launches in Nebraska

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Lotto.com, an online lottery platform, has announced the expansion of its services into Nebraska, effective immediately.

With 1.8 Million customers and growing, Lotto.com remains committed to its core mission: revolutionizing the lottery by offering digital access to official lottery games while expanding into new markets. Lotto.com provides players with a secure, convenient, and seamless online experience, all while bringing incremental customers and funding to state-sponsored initiatives.

“Building on our success in neighboring Colorado with both draw and scratch games, we are committed to enhancing the accessibility and convenience of the lottery. We want to serve Nebraskans everywhere they are, from the panhandle to the sandhills and all across the state. We look forward to bringing the thrill of Lotto.com and incremental funds to the Cornhusker state,” Thomas Metzger, CEO of Lotto.com, said.

In Nebraska, the state Lottery is dedicated to maximizing revenue to improve educational programs, fund environmental initiatives, and support the popular state fair. Since 1993, the Nebraska Lottery has donated close to $1 Billion to their beneficiaries.

“I am so excited to bring Lotto.com to my home state of Nebraska. We are honored to be providing Nebraskans with a convenient way to order their favorite official state lottery tickets, and we look forward to celebrating future wins,” Rob Porter, General Counsel of Lotto.com, said.

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EQL Games to Supply iLottery Games to Virginia Lottery Through Industry-leading Content Aggregator

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EQL Games has partnered with global aggregation leader and NeoGames company, Pariplay, to provide the Virginia Lottery, through an agreement with NeoPollard Interactive, with a series of eInstant iLottery games for their industry-leading digital platform. These games are delivered to Virginia Lottery players through Pariplay’s Fusion aggregation platform, which has been integrated with EQL to provide access to EQL’s portfolio of eInstant games and studios. The first game, Drop It! developed by Greentube, launched on March 21, 2024, and will be followed up with more games this year.

“As the Virginia Lottery’s newest online content provider, EQL is contributing to the expansion of our iLottery games portfolio. EQL Games’ platform allows us to access games from studios across the world, featuring game mechanics that support our ongoing strategy of acquiring new players and those looking for fresh, new gameplay experiences,” Scott Kenyon, Director of Marketing at the Virginia Lottery, said.

Ongoing, EQL Games will supply the Virginia Lottery with iLottery games from its growing stable of aggregated game studios. The EQL platform is currently operating in lotteries across two continents and will be live in at least seven lotteries across three continents by the end of 2024.

“EQL Games looks forward to partnering with the Virginia Lottery on these exciting initiatives. Our content is changing the way digital lotteries are looking at new games. We can now supply them with games from leading studios across the world and, as a result, Virginia players will now have options that will entertain them like never before,” Brad Cummings, CEO of EQL Games, said.

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Texas Lottery and Texas Motor Speedway Team Up to Fuel Luck

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The Texas Lottery and Texas Motor Speedway have joined together again to rev up luck for lottery players and racing fans through the new LUCKY 7s scratch ticket game. The new $5 game features chances to win a $100,000 top prize and integrates a series of promotional second-chance drawings. The drawings give players with non-winning tickets a chance to win exclusive Texas Motor Speedway prizes, including an Ultimate Driving Experience. Representatives from both organizations introduced the new game and discussed the prizes during a press conference on Sunday, March 24 in advance of the EchoPark Automotive Grand Prix at the Circuit of the Americas in Austin, Texas.

“Texas Motor Speedway has been a valuable partner of the Texas Lottery since 2015 and we’re excited to collaborate with them on the new LUCKY 7s scratch ticket game and promotional second-chance drawings. In addition to the great cash prizes available in the game, LUCKY 7s offers opportunities to win unique Texas Motor Speedway merchandise prize packs and experiential prizes that cannot be obtained in any other way. We think Texas Lottery players and racing fans will love the excitement of our continued partnership and these exclusive prizes,” said Ryan Mindell, deputy executive director of the Texas Lottery.

The LUCKY 7s scratch ticket game launched on Monday, March 18 and is available at Texas Lottery retailers where scratch ticket games are sold. The game offers more than $23 million in total cash prizes, including six top prizes of $100,000. Overall odds of winning an instant-win cash prize are one in 4.11, including break-even prizes. Players may enter non-winning scratch tickets from the game into any of the four promotional second-chance drawings to be held throughout the run of the game for chances to win one-of-a-kind Texas Motor Speedway merchandise prize packs and experiential prizes.

“The nine-year collaboration between Texas Motor Speedway and the Texas Lottery is a testament to the power of partnership making a positive impact on the community while providing great entertainment to fans. The new Lucky 7 scratch ticket game is a fun and thrilling way to promote our decade of partnership to both Texas Motor Speedway race fans and Texas Lottery players,” said Texas Motor Speedway Executive Vice President & General Manager Mark Faber.

Each promotional second-chance drawing will award 250 Texas Motor Speedway Merchandise Prize Packs and one VIP Suite Experience package. In a final, Special Drawing, one player will be selected from all entries received from the first four drawings – including those already selected to win Merchandise Prize Packs and VIP Suite Experiences – to win an Ultimate Driving Experience, which is a private day at the track for the winner and their 15 guests. These lucky winners will attend a world-class driving experience taught by professional drivers and have the opportunity to drive luxury, exotic cars of their choice on the Texas Motor Speedway track. The package includes a visit and meet and greet with a professional driver, a private lunch on site, a video keepsake of the experience, and four hotel rooms for one night.

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