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Elys Game Technology Partners with U.S. Integrity for North America Expansion

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USAC Racing and U.S. Integrity Announce Comprehensive Partnership for 2023

 

U.S. Integrity, Inc., an independent sports betting integrity monitoring, reporting and analytics organization and Elys Game Technology, Corp., a global interactive gaming and sports betting technology company, that has recently acquired Nevada based USBookmaking and operates in multiple jurisdictions in the U.S. regulated sports betting market, announced a comprehensive partnership to provide event monitoring, market intelligence and fraud prevention, for all of Elys’ U.S. facing operations as the Company expands its footprint throughout the United States.

USI’s reporting, analytics and education help customers ensure the highest integrity in the regulated sports betting industry. USI’s products and services are not a one-size-fits-all solution, but rather a customizable suite of services endeavoring to fit customer needs, focused on intelligence and monitoring, fraud prevention, education and consulting services.

Elys’ innovative wagering solutions service online operators, casinos, retail betting establishments and franchise distribution networks in multiple regulated jurisdictions. Elys has operated on a B2C basis in the regulated mobile and retail Italian market for the better part of three decades and is rapidly expanding on a B2B basis to provide end-to-end sportsbook services to business operators throughout the U.S. Elys has completed product certification and also created a unique small business retail model that could provide a safe and effective regulated sportsbook for local and community-based businesses across the nation in 2023 and beyond.

“We are very pleased to be engaged with U.S. Integrity as we prepare to expand throughout the North American regulated sports betting market in 2023,” said Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp. “We expect that our partnership with U.S. Integrity could give us the ability to identify possible betting abnormalities in real time and enable potentially suspicious wagering activity to be identified immediately, creating a safe and engaging betting environment for our patrons as we implement our vision throughout the massive restaurant and bar market in the fast-evolving regulated U.S. sports betting market.”

USI will provide integrity monitoring services via its proprietary dashboard to Elys Game Technology and will conduct analysis across dozens of data sets to proactively identify any potential irregular sports wagering-related patterns.

Matthew Holt, USI’s CEO & co-founder, added, “U.S. Integrity is proud to partner with Elys Game Technology and assist them with integrity monitoring. U.S. Integrity’s mission is to provide a conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Elys Game Technology and their expansion strategy throughout North America as the market continues to evolve. All of our partners are committed to the highest integrity standards, and Elys’ commitment is no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly-detection tools we have developed at U.S. Integrity.”

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Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

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The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.

The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.

The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.

The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.

William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

 

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.

N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels –  and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!

Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.

Partnership Background

Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.

Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”

Formula for Growth

Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.

Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”

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N1 Puzzle Promo: Experience and Top Products to Scale

Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:

  • PPC & ASO – 1 puzzle piece for every 40 FTD
  • FB & other* – 1 puzzle piece for every 100 FTD

*Social media, SMS, Email, UAC, In-app

Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”

Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA. 

If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?

Join the N1 Puzzle Promo!

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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

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