Canada
SBC presents the 26th edition of the long-running Canadian Gaming Summit, now under its management

The premier gaming and betting event in Canada, Canadian Gaming Summit, is set to return to the Metro Toronto Convention Center on June 13-15 under new management by SBC, an events and media company that runs regional and global industry events such as CasinoBeats Summit, SBC Summit North America, SBC Summit Barcelona, and SBC Summit LatinoamƩrica.
For the event’s 26th edition, SBC will work closely with the Canadian Gaming Association (CGA), an organization facilitating the industry’s growth in Canada by representing the country’s leading operators and suppliers. In addition, SBC will seek the support of other important Canada-based industry stakeholders to ensure that the event evolves into one of the year’s best business opportunities and provides some of the most powerful insights into the Canadian gaming market.
Rasmus Sojmark, CEO & Founder of SBC, said: “We are excited to have this opportunity to enhance and elevate this renowned event and turn it into a premier networking hub for those who are active or interested in entering the Canadian market.
“The Canadian market holds a lot of growth potential, and the regulation of gambling in Ontario and the lessons learned so far have made it crucial for the industry to have discussions about the future of this and other Canadian provinces such as British Columbia, Saskatchewan, and Quebec. SBC is well-equipped to lead and facilitate these important conversations.”
Paul Burns, President and CEO of the CGA, said: “We are thrilled to welcome SBC as the official event organizer of the long-standing Canadian Gaming Summit. I am confident that SBC will find the right balance between re-imagining the CGS to strengthen its standing as a must-attend industry event and ensuring that the event’s main mission of promoting the development of the industry in Canada remains the primary focus.”
The exhibition floor will feature over 75 companies operating in Canada, including Altenar, Aurum Solutions, Fast Track, Finnplay, Kinectify, Mkodo, Paramount Commerce, Platipus Gaming, Smartsoft Gaming, SuzoHapp and Xtremepush.
The Canadian Gaming Summit 2023 will also feature a two-day conference with over 150 world-class speakers. The conference will cover a variety of topics, including the lessons learned from international operators, the future of other Canadian provinces beyond Ontario, the integration of emerging technology into land-based gaming, First Nations partnerships, payment regulations, crypto and NFTs, and how affiliates can help ensure a successful launch in the Canadian market.
The reputable list of speakers features representatives from industry operators, affiliates and suppliers. It includes names such as Jai Maw (CEO, Betting Hero), JD McNamara (Country Director, Canada, Better Collective), Nav Sandhawalia (Chief Compliance and Risk Officer, Niagara Casinos), Paul Burns (President/CEO, Canadian Gaming Association), Paul Pellizzari (Vice President, Global Social Responsibility, Hard Rock International), Scott Vanderwel (CEO, PointsBet Canada), Shelley White (CEO, Responsible Gambling Council), Tom Mungham (CEO & Registrar, Alcohol & Gaming Commission of Ontario), Martha Otton (Executive Director, iGaming Ontario) and Tyjondah Kerr (Director of Equity, Diversity & Inclusion, OLG).
The 26th edition of the event is expected to attract over 2,000 delegates, including representatives from major regulated operators, affiliates who can help new market entrants launch in Canada, sports betting providers, First Nations-led companies, game developers, lotteries, bingo operators and providers, regulatory agencies, responsible gambling specialists, payment providers, marketing agencies, and media.
Rounding out the experience there will be a series of all-inclusive evening networking parties at some of Toronto’s most luxurious venues. These events offer the perfect opportunity to connect with stakeholders from across the industry and continue business discussions with current and potential partners in a laid-back, welcoming atmosphere.
Canada
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaignās reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm ā 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: āBetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
āIn using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.ā
Canada
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations ofĀ the Registrarās Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCOās Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCOĀ has the right to appeal the Registrarās decision to theĀ Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of theĀ AGCOĀ and part of Tribunals Ontario.
QUOTE
āResponsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.ā
Dr. Karin Schnarr, Chief Executive Officer and Registrar āĀ AGCO
ADDITIONALĀ INFORMATION
BetMGM Canada Inc. failed to comply with the Registrarās Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operatorās business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate āAbove the Streetā had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Streetā. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate āMaple Leaf Marketingā engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to āMaple Leaf Marketingā. |
Canada
BCLC Launches āWhatās played here stays hereā Campaign

BCLCās new āWhatās played here stays hereā campaign is issuing an important reminder to British Columbians who choose to gamble ā specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
āAcross B.C. and Canada, weāve seen incredible groundswell around the importance of buying and supporting local, and thatās no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether itās at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,ā Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
āBCLC continues to raise awareness that these gambling options do not support B.C.ās economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,ā Pat Davis added.
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