AS STATES ACROSS NORTH AMERICA INSIST ON MULTI-FACTOR AUTHENTICATION, WHAT DOES THIS MEAN FOR GAMING PROVIDERS?

On April 4th, 2022, Ontario became the first province in Canada to regulate online gaming. It also became the first North-American gaming regulator to insist on the use of Multi-Factor Authentication (MFA) for all logins, with the understanding this would significantly enhance security for both gaming operators and users

A few months later, New Jersey introduced new legislation mandating all of its operators also switch to MFA for player logins. As one of the oldest regulated online gaming markets, this change had a significant impact on established operators within the region. .

Traditional multi-step multi-factor authentication, such as the use of SMS and authenticator apps will stop 10% or more of your players logging in, multiply your support costs and reduce player conversion….a triple hit against revenues and profit, not to mention a significant impact on the user experience.

Now the Pennsylvania Gaming Control Board is the latest to follow suit, with new legislation to come into effect on New Years Eve. One thing is certain, multi-factor authentication will continue to be legislated across the gaming world. In order to avoid disruption to sales and the user experience, operators must analyse the impact their choice of MFA  will have on their business. If necessary, early action needs to be taken to ensure the best possible outcome.

MIRACL, is the fastest, single-step, passwordless multi-factor authentication (MFA) on the market – avoiding all of the pitfalls of alternative solutions, making them a strong contender and a game-changer in this vital space.

Unlike other multi-factor authenticators it only requires one step for the user to authenticate, thus play is seamless and chance of loss of revenue due to login is reduced. It is therefore no surprise that MIRACL is already in talks with major gaming operators for immediate integration and roll out within the sector. MIRACL has the necessary authorisiation to provide its MFA service, MIRACL Trust ID, in both New Jersey and Ontario.

Rob Griffin, CEO at MIRACL comments. “Legislation for multi-factor authentication is cascading fast in gaming, and it is critical businesses seek out the best solution for them to optimise user experience, whilst meeting the new legislative needs. By using MIRACL as the MFA of choice, players will benefit enormously from the reassurance that MFA is protecting their gaming accounts, while enjoying a super-simple login experience that doesn’t get in the way of their entertainment, or bets. Most gaming companies defaulted to SMS usage when the requirements were first announced in New Jersey, but that has catastrophically resulted in loss of revenues, added friction and customer frustration. MIRACL puts an instant stop to all this aggravation and we look forward to serving the operators and players to meet requirements in relevant states whilst providing the easiest MFA available.”

MIRACL is a single-step MFA which, with its passwordless verification, allows online customers an ultra smooth login process. No magic links or a second device is required to authenticate. Its unique technology enables authentication by pairing the users’ device with their chosen PIN.  For further information visit www.miracl.com