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Industry Expert Reveals Key Factors Responsible for Ohio’s Sports Betting Success Forecasted in 2023

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At the beginning of January up to 12 million Ohioans will be able to wager online across a multitude of sports, markets, players and outcomes, and our research shows that a combination of factors, plus fortuitous timing, will unite to create THE best offering any US consumer will have, nationwide. And that’s just based on the data alone. The industry in 2023 promises to start with a real bang, despite being a year that many commentators have already written off in so many ways.
The world may be suffering financially due to a ‘perfect’ storm of inflation, energy costs and conflict, but one thing is certain: online wagering, a traditionally recession-proof industry, has so far remained largely unscathed and is likely to remain that way. For example, just last week New York recorded its third consecutive month of online sports betting revenue growth with player spend also rising, but while larger states enjoy a great run of numbers, it is Ohio that will soon be lapping them… and with almost half the population.
The quarterly BonusFinder.com study, Bonus Index, tracks the 24 regulated US States’ and Canadian Provinces’ quarterly performance, and how favorable each one is for consumers, reveals that Ohio will be the number one US Sports Betting state for consumers in 2023.
The Bonus Index measures factors including number of licenses, approved licensees, and average bonus offerings across all licensed brands to calculate an overall score. By focusing on the consumer experience and competition among operators to attract those consumers BonusFinder.com can identify which states will be the long-term winners.
Looking at the evidence we firmly believe the ‘Buckeye State’ will soar higher than a flock of Cardinals from January 1 2023.
Brands: Expected to have up to 25 approved operators – the largest number of licensees (second only to Colorado) in the US sports betting market
Bettors: Up to 12 million die hard sports fans with an accelerating appetite for betting
Buckeyes, Browns, Bengals: Combined seven professional and major college teams across the MLB, NBA, NHL and the NFL, including one of the country’s most prestigious college football teams
Our figures show that these combination of factors mean Ohio will immediately leapfrog its biggest rivals, including New Jersey, Pennsylvania and Michigan.
Brands
The big hitters such as FanDuel, DraftKings, BetMGM and Caesars will all be there spending millions in marketing dollars to attract ‘Buckeyes’ to bet but the choice for consumers will be so much wider than anywhere else in the US.
Disruptive brands such as Betr, from YouTube star Jake Paul, offering the instant gratification of microbetting on every possible moment, will be available as an alternative. Will the next play be a run or a pass? Will the next drive be a touchdown, field goal, punt or turnover or will the next at-bat be a single, double, triple, home run, walk, or out?
The opportunities are endless and Ohioans will be one step ahead of other states when it comes to how and what to bet on.
Bettors
Pennsylvania, previously in the top five of the Bonus Index, dropping to 17th in our most recent analysis, collected $793m in betting revenue in January 2022. It only has one million more adults than Ohio, the seventh most populated US state, meaning the state’s revenue potential is enormous.
In addition, Ohio bettors have shown a growing appetite for betting and gaming with latest figures from the state’s Casino Control and Lottery commissions showing a rise in land-based casino and racino figures, with its combined 11 facilities reporting $188.6m in revenue in September.
Buckeyes above the Browns or the Bengals
Research from BonusFinder.com carried out in December this year found that Ohioans passion for, and engagement with sport is among the highest in the country, with the state boasting two NFL franchises (Cleveland Browns and Cincinnati Bengals), NBA playoff hopefuls, the Cleveland Cavaliers, two teams in the Major Baseball League (Cleveland Guardians and Cincinnati Reds) and Columbus Blue Jackets playing in the NHL.
Our survey of 1,001 Ohioans found that almost 20% more people were fans of college football team, the Ohio State Buckeyes (45.5%), than NFL franchise the Cincinnati Bengals (26.6%), while 20% said their partner supporting the same team as them is more important than their political beliefs.
The state also boasts some of the greatest US sporting heroes of all time. Asked to select their greatest local heroes, more than a third (35.8%) told us their sporting icon was Ohioan LeBron James followed by legendary athlete Jesse Owens (14%) and Pete ‘Charlie Hustle’ Rose, member of the infamous Cincinnati ‘Red Machine’ team that dominated 1970s baseball.
The Browns or the Bengals may not be favorites for the SuperBowl but all the right pieces are in place for Ohio to become the best online betting consumer state in all the US and its timing could not be better.
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Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

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Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

 

Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.

The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.

To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.

The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.

Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.

Ramiro Atucha, CEO of Vibra Gaming, commented: Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. It’s the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”

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Estadio Gana Launches in Mexico

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Mobile Streams Plc (MOS) has announced that, following a successful testing phase, its online casino and sportsbook—formerly known as Bet—has officially launched in Mexico under the name Estadio Gana. This platform provides Mexican sports fans with the latest global sports news, live match updates, and the opportunity to place bets, offering both a Sports Book and Casino experience. Designed with Mexico’s sports and gaming community in mind, Estadio Gana aims to deliver a dynamic and engaging experience for users looking to explore both betting and gaming options.

This launch marks an important step into Mexico’s rapidly expanding sports betting market. With projections indicating the industry could reach US$11.47 billion by the end of 2025, and potential growth of up to 70% by 2028, the timing aligns well with the country’s passion for sports and the upcoming co-hosting of the FIFA World Cup in 2026.

“We’re excited to reach this milestone with our partners in Mexico and abroad. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth,” said Mark Epstein, CEO of Mobile Streams.

“We are excited about the future of Estadio Gana and look forward to continuing our partnership with MOS as we navigate the opportunities ahead in Mexico’s growing gaming market. With the World Cup approaching, we see great potential for continued growth,” Carlos Gomez, CEO of Estadio Gana, said.

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SCCG Announces Partnership with Belize Marriott

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SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.

While the specifics of the engagement remain confidential, the collaboration will leverage SCCG’s global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCG’s ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and we’re excited to help chart the course.”

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