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More Than Two-Thirds of Sports Bettors Find Parlays and Futures More Exciting Than Straight Bets: WagerWire Survey

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More Than Two-Thirds of Sports Bettors Find Parlays and Futures More Exciting Than Straight Bets: WagerWire Survey

 

WagerWire, an innovative marketplace for open sports bets, found in a new study that a strong majority of bettors believe parlays and futures are more exciting than “straight bets” (i.e. spreads, moneylines and over/unders). Findings from WagerWire’s second release of data from a 2022 study conducted by Leger, a leading market research and analytics company, revealed that 76% of bettors feel parlays are more exciting than straight bets, while 67% indicated futures are more exciting than traditional bets on the spread, moneyline or total.

WagerWire’s initial data release focused on the need for education in the sports betting market, discovering non-bettors were 78% more likely to bet online if they were educated on how to bet.

Study participants conveyed similar consensus regarding their fondness of parlays and futures, citing the high-reward nature of those bet types, the thrill of predicting something correctly over the long-term future and the ability to have a vested interest in a team over a long period of time.

Most appealing factors of making Parlay Bets:

  • 88% – Generally high-reward wagers
  • 83% – Thrill of predicting several different outcomes correctly all at once
  • 79% – Vested interest in many different players or teams/outcomes at once

Most appealing factors of making Futures Bets:

  • 88% – Generally high-reward wagers
  • 81% – Thrill of predicting something correctly over the long-term future
  • 80% – Vested interest in a player or team over a long period of time

While bettors derive significantly more excitement from parlays and futures, there are a variety of impediments preventing users from placing more of these wagers. 41% of bettors stated futures bets take too long to settle. 49% of bettors said parlays are very difficult to win. 40% of bettors commented both futures and parlays bets offer no control over the bet once it’s been placed.

“Parlays and futures are already entrenched as mainstream bet types among US consumers, but this study has shown that as an industry we’re still only scratching the surface in terms of their true potential for bettors and operators alike,” said Zach Doctor, the co-founder and CEO of WagerWire. “Our bet trading marketplace turns these types of bets into tradable assets that gain and lose value in accordance with how the game unfolds and the market fluctuates.

Doctor continued, “Now you can jump in and out of futures all season, or capitalize on your crazy parlay after a few legs hit before it goes bust. Also you could sell just a fraction of your bet to lock in some gains or take some chips off the table, and let the rest ride toward that big win. That increased optionality is going to foster deeper and more consistent levels of user engagement with these attractive bet types, which in turn will serve to steadily grow their share of handle for operators.”

WagerWire is partnering with sportsbooks to create more opportunities to derive new value from parlay and futures bets. They most recently partnered with Wagr, a Tennessee-based sportsbook, to help accomplish the mission of reinventing sports betting. Both companies have a social-centric ethos and are collaborating on building community and providing a differentiated and engaging user experience.

The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.

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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

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Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

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Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!

Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.

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Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

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Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

 

Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development

Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.

Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.

“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.

Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”

Reals Expands Workforce and Strengthens Market Presence

Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.

Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.

With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.

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Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

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Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry. 

Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.

Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.

Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.

“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski“Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”

This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.

“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi“DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”

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