Press Releases
More Than Two-Thirds of Sports Bettors Find Parlays and Futures More Exciting Than Straight Bets: WagerWire Survey
WagerWire, an innovative marketplace for open sports bets, found in a new study that a strong majority of bettors believe parlays and futures are more exciting than “straight bets” (i.e. spreads, moneylines and over/unders). Findings from WagerWire’s second release of data from a 2022 study conducted by Leger, a leading market research and analytics company, revealed that 76% of bettors feel parlays are more exciting than straight bets, while 67% indicated futures are more exciting than traditional bets on the spread, moneyline or total.
WagerWire’s initial data release focused on the need for education in the sports betting market, discovering non-bettors were 78% more likely to bet online if they were educated on how to bet.
Study participants conveyed similar consensus regarding their fondness of parlays and futures, citing the high-reward nature of those bet types, the thrill of predicting something correctly over the long-term future and the ability to have a vested interest in a team over a long period of time.
Most appealing factors of making Parlay Bets:
- 88% – Generally high-reward wagers
- 83% – Thrill of predicting several different outcomes correctly all at once
- 79% – Vested interest in many different players or teams/outcomes at once
Most appealing factors of making Futures Bets:
- 88% – Generally high-reward wagers
- 81% – Thrill of predicting something correctly over the long-term future
- 80% – Vested interest in a player or team over a long period of time
While bettors derive significantly more excitement from parlays and futures, there are a variety of impediments preventing users from placing more of these wagers. 41% of bettors stated futures bets take too long to settle. 49% of bettors said parlays are very difficult to win. 40% of bettors commented both futures and parlays bets offer no control over the bet once it’s been placed.
“Parlays and futures are already entrenched as mainstream bet types among US consumers, but this study has shown that as an industry we’re still only scratching the surface in terms of their true potential for bettors and operators alike,” said Zach Doctor, the co-founder and CEO of WagerWire. “Our bet trading marketplace turns these types of bets into tradable assets that gain and lose value in accordance with how the game unfolds and the market fluctuates.
Doctor continued, “Now you can jump in and out of futures all season, or capitalize on your crazy parlay after a few legs hit before it goes bust. Also you could sell just a fraction of your bet to lock in some gains or take some chips off the table, and let the rest ride toward that big win. That increased optionality is going to foster deeper and more consistent levels of user engagement with these attractive bet types, which in turn will serve to steadily grow their share of handle for operators.”
WagerWire is partnering with sportsbooks to create more opportunities to derive new value from parlay and futures bets. They most recently partnered with Wagr, a Tennessee-based sportsbook, to help accomplish the mission of reinventing sports betting. Both companies have a social-centric ethos and are collaborating on building community and providing a differentiated and engaging user experience.
The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.
Blokotech, a leading innovator in iGaming software solutions, has appointed Nicolas Castearena as Commercial Director LATAM, to accelerate growth across Latin America.
Castearena joins Blokotech with an impressive track record of cultivating high-value partnerships and expanding throughout LATAM. His career covers the crypto and Web3 sectors, where he showed a deep understanding of technology, innovation, and market dynamics.
Blokotech Commercial Director LATAM Nicolas Castearena said: “Blokotech’s potential for this region is immense and I cannot wait to play my role in ensuring we deliver on our targets. My localised knowledge and understanding of market nuances will be a valuable addition to the business.”
As Co-founder and CEO of Hashrate Solución, Nicolas has generated strong results by connecting iGaming solutions with real-world market needs – highlighting his entrepreneurial mindset and ability to spot opportunities in emerging tech spaces.
Blokotech Co-Founder and CEO Salvatore Messina added: “Nicolas brings the ideal balance of commercial expertise, technological insight, and strategic vision. His appointment marks a major moment in our LATAM expansion, and we’re hyper-confident about the value he’ll bring to our business and clients in the region.”
partnerships
Delaware Park Converts from VizExplorer to Quick Custom Intelligence’s (QCI) Enterprise Platform
Quick Custom Intelligence (QCI), a leading provider of cutting-edge casino management solutions, is thrilled to announce that Delaware Park has selected the QCI Enterprise Platform to elevate its data-driven operations.
The strategic decision to transition from VizExplorer to QCI’s innovative platform highlights Delaware Park’s commitment to providing an enhanced guest experience through superior analytics and real-time operational insights.
Delaware Park, a prominent gaming destination in Delaware, is well-known for offering its guests exceptional service. By adopting the QCI Enterprise Platform, Delaware Park will now leverage advanced marketing and data analytics to optimize their performance and guest satisfaction.
Terry Glebocki, President & General Manager of Delaware Park, shared her thoughts on the transition: Delaware Park Casino is excited to partner with QCI. “The real-time insights and innovative analytics provided by QCI will enable us to make data-driven decisions that will enhance the overall experience for our customers and improve our internal processes.”
Andrew Cardno, CTO of QCI, expressed his excitement about the partnership: “We are honored to welcome Delaware Park to the expanding network of gaming properties utilizing the QCI Enterprise Platform. By choosing QCI, Delaware Park demonstrates a strong commitment to innovation, and we look forward to supporting their efforts to streamline operations and drive revenue.”
Melissa Chiaurro, President of VizExplorer, also commented on the collaboration: “The Viz team is excited to begin transitioning our clients to the QCI Platform. This move will not only enhance their analytical capabilities but also offer a more user-friendly experience and deeper insights into player behaviors. We are committed to making the migration process as smooth as possible and are eager to see the innovative opportunities that QCI will unlock for our partners.”
Confut USA and BetExpo join forces to provide a unique experience, bringing together speakers and professionals from the global football and iGaming industries in a single event, which will take place on June 11th and 12th, at the Hilton Miami Downtown.
Over the course of two days, participants will have the opportunity to explore topics such as sports betting, market trends, technological innovations and business opportunities.
Arthur Lobo, CEO of Confut, commented on the partnership: “The partnership with BetExpo represents a strategic merger of two industries that go hand in hand: football and iGaming. This move not only expands the diversity of content at the event, but also creates an ecosystem that is conducive to generating business between companies in the betting sector, clubs, leagues and other stakeholders. In addition, it promotes fundamental discussions on regulation, technology integration and best practices in the market.”
In addition, Pedrão Bet, CEO of BetExpo, also stated how positive the union of the two events will be:
“The partnership between BetExpo and Confut represents a strategic union of great impact, combining expertise, innovation and joining two sectors that are rapidly expanding in the global market.”
For brands looking to activate their business in these two markets, Confut USA and BetExpo offer exclusive business opportunities and experiences.
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